OpenMoves is a cloud-based email marketing platform designed for small and midsize businesses. It offers campaign management, lead nurturing and analytics within a suite.
OpenMoves features an automated triggered email module that allows users to manage and send automatic welcome emails, anniversary emails and post-purchase messages. This functionality can also be used to nurture leads by sending customized messages based on customer interests.
OpenMoves allows users to design email campaigns based on different factors such as customer data, pages of interest, purchase history and categories of interest. The software integrates with Magento for importing customer data while running email campaigns.
OpenMoves also offers survey creation, which allows users to design and send market surveys and registration forms through their email campaigns. This can also integrate with the customer relationship management software so that a user’s contact database can be used to autofill some of the survey fields.