PinPointe Software


 

PinPointe is a cloud-based email marketing tool that helps small, midsize and large enterprises create, distribute and analyze their email marketing campaigns. 

PinPointe allows users to create email campaigns from a library of over 1,000 ready-to-use templates and automates email scheduling and trigger campaigns.

This solution helps target audience segments by combining behavioral information, demographics and other custom fields. It also has real-time analytics to track Twitter streams and inbound marketing results.

Users can add buttons that allow audiences to follow, like and share email marketing campaigns. Other features include drag-and-drop editors, campaign statistics, spam checkers, lead capture forms and integration with third-party applications.

PinPointe can be accessed on desktops and mobile devices and is ReturnPath certified. Customers include Philips, Nikon, Northrop Grumman, IEEE and Voxeo, among others.

 

PinPointe - Analytics and insights
 
  • PinPointe - Analytics and insights
    Analytics and insights
  • PinPointe - Automated emails
    Automated emails
  • PinPointe - Email bounce processing
    Email bounce processing
  • PinPointe - Personalized email campaigns
    Personalized email campaigns
  • PinPointe - Spam checker
    Spam checker
Supported Operating System(s):
Web browser (OS agnostic)

21 Reviews of PinPointe

Showing 1-20 of 21

 

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Bill from Entitle Direct Group, Inc.
Number of employees: 51-200 employees Employees number: 51-200 employees

September 2017

September 2017

I've used many email/marketing automation tools and Pinpointe is powerful yet easy to use.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We are a small company with limited budget and cannot afford to spend a lot of money. Pinpointe allows us to have a high-end, professional marketing automation tool.

Pros

Pinpointe is intuitive to use right out of the box! You don't need hours and hours of training to get started. It's a powerful and easy to use email marketing / marketing automation tool.

Cons

The whole database, list and segment thing can be a little confusing and overwhelming. I'd like to see this made easier or more, detailed tutorials on this section of Pinpointe.

Source: Capterra
 

Lindsey from ATS
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2017

September 2017

Easy to use. Worth the money. Helping to grow our business

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Pinpointe is so easy to use that switching from another provider to Pinpointe was a breeze. It takes only minutes to set up a campaign.

Cons

If there is an issue or error with the software it sometimes can take awhile before you get a response.

Source: Capterra
 

Lana from Zobrist Consulting Group

September 2017

September 2017

Pinpointe is very easy to use. We haven't had many issues but their team is helpful in resolving the

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Great tool that give you the ability to email a huge number of contact with no extra steps and take out unsubscribed contacts.

Cons

Not sure at this point, however more features overall in creating email campaign might be helpful.
.

Source: Capterra
 

Paul from DRV Tech
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2017

September 2017

Compared to other email services PinPointe was bar for the better one.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Save a lot lot lot of time (and some money)

Pros

1. I like the amount of detail reporting.
2. I like when importing new contacts that they are checked against some PinPointe master lists to ensure the best deliverability.

Cons

The reporting, when exporting Summary Statics there are no totals for all the exported lines.
2. There is no way to verify I have no duplicates in my Segments
3. I have to use a RandomId to email to only a portion of my list.
I would like the ability to say send x thousands per day until the whole list is emailed (excluding weekends and holidays)

Source: Capterra
 

Nikunj from Innovaccer
Number of employees: 201-500 employees Employees number: 201-500 employees

September 2017

September 2017

Ease of use and good response rate

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The reponse rate what really good. Also the reports were exactly i am looking for. The editor is also pretty good and easy to use.

Cons

There are bugs sometimes now and then and yo reach out to support is a task. Sometimes it takes days to get a fruitful response.

Source: Capterra
 

steven from Losasso
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2017

September 2017

great

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

I was able to send out email marketing using this software

Pros

The product is very intuitive and easy to use. It does not take very long to get a grasp of the product.

Cons

Not sure if it was my connection or what but sometimes it seemed to lag a little bit. I also wish there were more templates.

Source: Capterra
 

Eric from Retractableawnings.com Inc.

September 2017

September 2017

Great easy to use dashboard and overall good experience as a long time client

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

Easy to use and add social, heat maps and website analytics with great customer support! Also allows to target with precision using behavioral information

Cons

Would like more features and a lower monthly cost like other low-cost vendors

Source: Capterra
 

Lolita from Silicon Valley Accountants
Number of employees: 11-50 employees Employees number: 11-50 employees

September 2017

September 2017

We have been using Pinpointe for our email marketing efforts since 2011.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

We use this software constantly to promote our different educational offerings as well as to reach our client base with unique messaging. It is easy to train someone on how to use the platform and the service is very reliable.

Pros

Pinpointe is a complete service with practical tools and options, analytics, and comprehensive functionality. We've had many different needs over the past six years and Pinpointe has been able to address them all. The support is a great feature too as the Pinpointe team is responsive and helpful.

Cons

There is really not anything I would consider as a shortfall with Pinpointe except that sometimes the WYSIWYG editor is not as friendly as it could be. I think this is the case across the board and not anything unique to Pinpointe.

Source: Capterra
 

Ben from Five Element TCM Supply
Number of employees: 1 employee Employees number: 1 employee

September 2017

September 2017

Easy to use. Nice templates

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The WYSIWYG and template builder are very nice. Good analytics. It's priced competitively as well.

Cons

Emails sometimes don't look good in every browser. Support is only by email. I wish there was phone support.

Source: Capterra
 

Ayla from ISA
Number of employees: 2-10 employees Employees number: 2-10 employees

September 2017

September 2017

Pinpointe has a great builder, and the the account manager is fun to work with.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support
Pros

The Builder and their constant work to improve the overall program. We use them because they also have a wysiwyg available to be able to work with code.

Cons

They system can be glitchy at times as they update their program, the customer service is not on a chat or available for phone, so you have to wait 2-3 hours before you get a response most of the time. Their list and unsubscribe system is still being improved. Have to find of work arounds to get some other things done.

Source: Capterra
 

Aaron from Dajcor Aluminum Ltd.
Number of employees: 51-200 employees Employees number: 51-200 employees

September 2017

September 2017

Any time i have a question, pinpointe is very quick in solving my problem.

Ease-of-use

Functionality

Product Quality

Customer Support

Value for Money

Ease-of-use
Usability
Functionality
Functionality
Product Quality
Quality
Value for Money
Value
Support

Branded messages out to our customers

Pros

Very quick and inexpensive. Have not had a problem to date with efficiently getting my message across to all leads.

Cons

Sometimes a little more technical than what an amateur user may be able to handle. May be beneficial to add some more templates.

Source: Capterra
 


October 2014

October 2014

Great Product

Product Quality

Product Quality
Quality

We use Pinpointe as a first step in communicating with our broad audience. It is our first touch point in our email marketing strategy and an affordable compliment to our marketing automation software. After engaging our subscribers through Pinpointe, we push the most qualified and engaged prospects to our marketing automation platform, which we use for landing pages, lead routing lead scoring. This has not only allowed us to save a tremendous amount of money, but has simplified our email marketing processes.

Pros

Besides saving money and simplifying our email marketing processes, we have been very impressed with Pinpointe’s deliverability rates. We send several million emails a month and our deliverability rates with Pinpointe are over 98%. Pinpointe has secu

Source: GetApp
 

Donna from Aternity

October 2014

October 2014

Pinpointe is a Critical Component of Demand Generation & Nurturing Campaigns

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

Pinpointe's email marketing solution is one of the few email vendors in the market that is able to meet our closed-loop marketing objectives. Our marketing department needs to accurately track and analyze our email marketing program efficiency and Pinpointe has advanced targeting and segmentation tools that go beyond the basics of simple email marketing. It's also important for us to be able to send personalized and targeted emails on behalf of our sales and lead development teams. With Pinpointe we can choose, for each contact in our database, whom each email campaign appears to be coming from.

Source: Capterra
 

Donna from Aternity, Inc.
Number of employees: 51-200 employees Employees number: 51-200 employees

October 2014

October 2014

Critical Component of Demand Generation & Nurturing Campaigns

Product Quality

Product Quality
Quality

Pinpointe’s email marketing solution is one of the few email vendors in the market that is able to meet our closed-loop marketing objectives. Our marketing department needs to accurately track and analyze our email marketing program efficiency and Pinpointe has advanced targeting and segmentation tools that go beyond the basics of simple email marketing. It’s also important for us to be able to send personalized and targeted emails on behalf of our sales and lead development teams. With Pinpointe we can choose, for each contact in our database, whom each email campaign appears to be coming from.

Pros

Easy to Use - intuitive system
Accurate system; great reporting and analytics available
Very good support
Great value

Source: GetApp
 


October 2014

October 2014

Enhances our Email Marketing Reach

Product Quality

Product Quality
Quality

We use Pinpointe as a first step in communicating with our broad audience. It is our first touch point in our email marketing strategy and an affordable compliment to our marketing automation software. After engaging our subscribers through Pinpointe, we push the most qualified and engaged prospects to our marketing automation platform. This has enhanced our email marketing reach, while saving us money.

Pros

+ Enhances our email marketing reach
+ Saves us money
+ GREAT deliverability rate – 98%+ (and we sent millions of emails each month)
+ GREAT tools for spam score and email client visibility

Source: GetApp
 

Marci from Obeo Inc.

October 2014

October 2014

Fabulous Email Marketing Platform!

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

As a loyal customer for over 3 years, we continue to use Pinpointe to send out important company announcements and monthly newsletters to our customers and partners. With cool features like their `send on behalf of option and detailed segmentation tools we can highly personalize our email campaigns. Pinpointe is also always making improvements to their system and actually listens to their customer. Their spam checker and email previewer tools have also really helped our deliverability.

Source: Capterra
 

Marci from Obeo Inc. USA & Canada
Number of employees: 51-200 employees Employees number: 51-200 employees

October 2014

October 2014

Great for Email Marketing

Product Quality

Product Quality
Quality

We have used Pinpointe for over X years to send out important company announcements and monthly newsletters to our customers. They continues to be a great service provider and continuously improve their system. Their spam checker and email previewer tools have really helped our deliverability, and you can’t beat their support team.

Source: GetApp
 

Eryn from Branham Marketing & Design

May 2014

May 2014

Pinpointe Is Like Constant Contact On Steroids

Ease-of-use

Product Quality

Customer Support

Ease-of-use
Usability
Product Quality
Quality
Support

I am a marketing consultant that primarily services B2B clients in the mid-market space. Many of my clients require email marketing as a part of their marketing strategy¿ from campaign planning, to creation, to tracking and reporting. For over 5 years I have recommended and used Pinpointe¿s robust email marketing software solution due to its advanced features and easy-to-use platform. Pinpointe has made it easy for both me and my clients to effectively manage all aspects of email marketing.

Overall, Pinpointe is very easy to use. One of the things I really love about the platform is it¿s built-in email designer. You can either use one of Pinpointe¿s mobile responsive email templates (they have over 1000) or easily create your own. I often edit directly in their WYSIWYG (what you see is what you get) editor and then check my email design with their preview tool ¿ which shows you how your email will look in 50+ email clients. The nice thing is that if your email doesn¿t view properly in an email client, Pinpointe provides you with recommendations to fix it.

Pinpointe¿s customer service is also TOP NOTCH!!! Pinpointe is one of the most responsive ESP¿s and their team is always VERY HELPFUL and professional.

I have also been very impressed with Pinpointe¿s features, which are updated as technology evolves. Advanced automation, A/b (and beyond) testing, SPAM score checker, lead capture forms, and superior reporting and tracking are just a few (but I could go on and on).

Pinpointe does have a few cons. I am a bit frustrated with one aspect of their design editor. I often times use custom colors in an email design that match my clients¿ brand. Unfortunately Pinpointe¿s design editor doesn¿t store recently used colors, so I have to continually put the hex codes in.

Pinpointe also updates their features and functionality a lot. This is a good thing, but I wish they did a better job of letting me know.

Overall, Pinpointe not only provides me (and my clients) with all the email marketing tools I need to easily create, send and evaluate email marketing campaigns, but they're also very reliable and have never failed me in five years plus I have used them. Campaigns go out when they are scheduled and I can always count on accurate reporting stats.

Source: Capterra
 

Sandy Jones

November 2012

November 2012

Pinpointe's Email HTML Code Analysis Tool

Product Quality

Product Quality
Quality

I really appreciate Pinpointe’s Inbox Preview Tool. With it, I can now see what my email campaign looks like in up to 20 email clients, including mobile and I-Pad. It has a code analyzer that identifies three levels of code errors: Critical, Moderate, and Low. It then offers details on how to update the code to eliminate the errors/problems for the given email client. I also use Pinpointe’s spam checker and find it very useful in aiding the reduction of my spam score for every email campaign.

Source: GetApp
 

Wayne

December 2011

December 2011

Successful B2B email marketing

Product Quality

Product Quality
Quality

The Email Marketing Software from Pinpointe offers for B2B users like me more creation and monitoring features than we could find in ordinary B2C email marketing services. One very useful feature is for example the customizable From field.
If you create an email marketing campaign with Pinpointe you can import contacts from an Excel, Outlook or CSF file without problems. The software enables you as well to add information about a client as a note.
You can choose from different report options, all of them are easy to create.


Pros

The software offers great features like surveys, an email previewer, a spam checker, etc. I also like very much Pinpointe's email creator which helps you to prepare full HTML emails.

Cons

Social media integration and complaints report is missing.

Source: GetApp