PinPointe is a cloud-based email marketing tool that helps small, midsize and large enterprises create, distribute and analyze their email marketing campaigns.
PinPointe allows users to create email campaigns from a library of over 1,000 ready-to-use templates and automates email scheduling and trigger campaigns.
This solution helps target audience segments by combining behavioral information, demographics and other custom fields. It also has real-time analytics to track Twitter streams and inbound marketing results.
Users can add buttons that allow audiences to follow, like and share email marketing campaigns. Other features include drag-and-drop editors, campaign statistics, spam checkers, lead capture forms and integration with third-party applications.
PinPointe can be accessed on desktops and mobile devices and is ReturnPath certified. Customers include Philips, Nikon, Northrop Grumman, IEEE and Voxeo, among others.
We use Pinpointe as a first step in communicating with our broad audience. It is our first touch point in our email marketing strategy and an affordable compliment to our marketing automation software. After engaging our subscribers through Pinpointe, we push the most qualified and engaged prospects to our marketing automation platform, which we use for landing pages, lead routing lead scoring. This has not only allowed us to save a tremendous amount of money, but has simplified our email marketing processes.
Besides saving money and simplifying our email marketing processes, we have been very impressed with Pinpointe’s deliverability rates. We send several million emails a month and our deliverability rates with Pinpointe are over 98%. Pinpointe has secu
Donna from Aternity
Pinpointe's email marketing solution is one of the few email vendors in the market that is able to meet our closed-loop marketing objectives. Our marketing department needs to accurately track and analyze our email marketing program efficiency and Pinpointe has advanced targeting and segmentation tools that go beyond the basics of simple email marketing. It's also important for us to be able to send personalized and targeted emails on behalf of our sales and lead development teams. With Pinpointe we can choose, for each contact in our database, whom each email campaign appears to be coming from.
Donna from Aternity, Inc.
Employees number: 51-200 employees
Pinpointe’s email marketing solution is one of the few email vendors in the market that is able to meet our closed-loop marketing objectives. Our marketing department needs to accurately track and analyze our email marketing program efficiency and Pinpointe has advanced targeting and segmentation tools that go beyond the basics of simple email marketing. It’s also important for us to be able to send personalized and targeted emails on behalf of our sales and lead development teams. With Pinpointe we can choose, for each contact in our database, whom each email campaign appears to be coming from.
Easy to Use - intuitive system
Accurate system; great reporting and analytics available
Very good support
We use Pinpointe as a first step in communicating with our broad audience. It is our first touch point in our email marketing strategy and an affordable compliment to our marketing automation software. After engaging our subscribers through Pinpointe, we push the most qualified and engaged prospects to our marketing automation platform. This has enhanced our email marketing reach, while saving us money.
+ Enhances our email marketing reach
+ Saves us money
+ GREAT deliverability rate – 98%+ (and we sent millions of emails each month)
+ GREAT tools for spam score and email client visibility
Marci from Obeo Inc.
As a loyal customer for over 3 years, we continue to use Pinpointe to send out important company announcements and monthly newsletters to our customers and partners. With cool features like their `send on behalf of option and detailed segmentation tools we can highly personalize our email campaigns. Pinpointe is also always making improvements to their system and actually listens to their customer. Their spam checker and email previewer tools have also really helped our deliverability.
Marci from Obeo Inc. USA & Canada
Employees number: 51-200 employees
We have used Pinpointe for over X years to send out important company announcements and monthly newsletters to our customers. They continues to be a great service provider and continuously improve their system. Their spam checker and email previewer tools have really helped our deliverability, and you can’t beat their support team.
Eryn from Branham Marketing & Design
I am a marketing consultant that primarily services B2B clients in the mid-market space. Many of my clients require email marketing as a part of their marketing strategy¿ from campaign planning, to creation, to tracking and reporting. For over 5 years I have recommended and used Pinpointe¿s robust email marketing software solution due to its advanced features and easy-to-use platform. Pinpointe has made it easy for both me and my clients to effectively manage all aspects of email marketing.
Overall, Pinpointe is very easy to use. One of the things I really love about the platform is it¿s built-in email designer. You can either use one of Pinpointe¿s mobile responsive email templates (they have over 1000) or easily create your own. I often edit directly in their WYSIWYG (what you see is what you get) editor and then check my email design with their preview tool ¿ which shows you how your email will look in 50+ email clients. The nice thing is that if your email doesn¿t view properly in an email client, Pinpointe provides you with recommendations to fix it.
Pinpointe¿s customer service is also TOP NOTCH!!! Pinpointe is one of the most responsive ESP¿s and their team is always VERY HELPFUL and professional.
I have also been very impressed with Pinpointe¿s features, which are updated as technology evolves. Advanced automation, A/b (and beyond) testing, SPAM score checker, lead capture forms, and superior reporting and tracking are just a few (but I could go on and on).
Pinpointe does have a few cons. I am a bit frustrated with one aspect of their design editor. I often times use custom colors in an email design that match my clients¿ brand. Unfortunately Pinpointe¿s design editor doesn¿t store recently used colors, so I have to continually put the hex codes in.
Pinpointe also updates their features and functionality a lot. This is a good thing, but I wish they did a better job of letting me know.
Overall, Pinpointe not only provides me (and my clients) with all the email marketing tools I need to easily create, send and evaluate email marketing campaigns, but they're also very reliable and have never failed me in five years plus I have used them. Campaigns go out when they are scheduled and I can always count on accurate reporting stats.
I really appreciate Pinpointe’s Inbox Preview Tool. With it, I can now see what my email campaign looks like in up to 20 email clients, including mobile and I-Pad. It has a code analyzer that identifies three levels of code errors: Critical, Moderate, and Low. It then offers details on how to update the code to eliminate the errors/problems for the given email client. I also use Pinpointe’s spam checker and find it very useful in aiding the reduction of my spam score for every email campaign.
The Email Marketing Software from Pinpointe offers for B2B users like me more creation and monitoring features than we could find in ordinary B2C email marketing services. One very useful feature is for example the customizable From field.
If you create an email marketing campaign with Pinpointe you can import contacts from an Excel, Outlook or CSF file without problems. The software enables you as well to add information about a client as a note.
You can choose from different report options, all of them are easy to create.
The software offers great features like surveys, an email previewer, a spam checker, etc. I also like very much Pinpointe's email creator which helps you to prepare full HTML emails.
Social media integration and complaints report is missing.