Optimizely

RATING:

4.5

(97)

About Optimizely

Optimizely is a cloud-based marketing solution that helps product teams test, modify and deploy customer-oriented digital experiences. The experimentation platform allows businesses to make data-driven decisions and implement personalization across websites, mobile applications and connected devices. Key features of Optimizely include visual editor, platform security/compliance and customizable experiments such as multi-page, A/B testing and multivariate. It comes with a stats engine, which allows users to run experiments with statistical rigor and make business decisions based on real-time results against preset goals metrics. Additionally, it helps track and measure success with insights into clicks, visitor actions, page views and more. Optimizely integrate...

Optimizely Pricing

Optimizely offer Standard, Business, and Enterprise plans. Please contact Optimizely for pricing information.

Starting price: 

$50,000.00 per year

Free trial: 

Not Available

Free version: 

Not Available

Optimizely visitor segmentation
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Optimizely Reviews

Overall Rating

4.5

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4

Functionality

4.5

Most Helpful Reviews for Optimizely

1 - 5 of 93 Reviews

tim

Information Technology and Services, 201 - 500 employees

Used less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

Reviewed December 2021

Ferrari of AB Testing Platforms

User Profile

Eric

Verified reviewer

Computer & Network Security, 501-1,000 employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2018

Optimizely Simplifies the A/B Testing Process

Optimizely is a great software solution to address A/B testing and to improve your website!

PROS

In a previous job, I used Optimizely a little bit to A/B test our content (especially on our website) and it provided great insight into how people were interacting with our website and was vital to make necessary web and text changes.

CONS

Since I didn't know as much about A/B testing when I used Optimizely, I didn't completely know how to best use Optimizely's full range of features and I felt overwhelmed (which wouldn't be the case now).

Ciprian

Verified reviewer

Real Estate, 2-10 employees

Used daily for less than 2 years

Review Source: GetApp
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed January 2020

The best A/B testing tool

PROS

The best A/B testing tool in my opinion. Light footprint, no screen flickering for variants, experiments easy to set up using the integrated editor and code IDE.

CONS

I can't think of anything I didn't like about this software.

Kevin

Verified reviewer

Internet, 11-50 employees

Used weekly for more than 2 years

Review Source: GetApp
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

3

VALUE FOR MONEY

3

FUNCTIONALITY

4

Reviewed November 2018

Excellent A/B Testing and analytics

PROS

Optimizely makes it easy to setup different A/B testing scenarios, as well as tracking any kind of custom website events you can come up with. With the various tracking options and different tests you can run, it makes it easy to figure out what the best course of action should be.

CONS

Overall Optimizely has worked well, but the pricing is a bit high.. I suppose it's a case of you get what you pay for!

Anonymous

1,001-5,000 employees

Used daily for more than 2 years

Review Source: GetApp

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed August 2016

Optimizely is the easiest yet powerful A/B testing tool

We have ran optimizely for more than 2 years and getting know the tool was pretty easy since the beggining, We have made some great sucessful test and started changing (more likely, creating) the testing culture. Despite of being so easy, it hold a great power allowing you to make changes to your website without knowing to much about web development. Overall its a great tool

PROS

Ease of use Customer support Code edition allowed CSS changing allowed Complete traffic control Results with statistical significance

CONS

Not reporting incremental revenue per product (just total revenue) Editor loading can be hard to get with proxy activated