Marketo is a system that has evolved and solves most problems marketers come across.

I couldn’t be more happy with this software. My sales have increased dramatically and the quality has improved as well.

I uses this platform very often to run my different marketing automation campaigns. Their multiple automation features like sequencing the campaign is amazing.

It is a user-friendly interface which is easily understandable by you and it has a very brilliant capability of automating almost everything.

I occasionally have issues with email formatting and these problems are very hard to fix.

UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose.

Marketo is good for setting up marketing campaigns and tracking revenue generated through campaigns.

The product has its name imprinted loud and clear and hence the pricing is a thing to worry about.

Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads.

I like the web based access and it is intuitive and easy to customize depending on your report needs or just preference.

It is also a most useful tool for lead nurturing and has all the features required for email marketing. My favorite feature is that you can easily create dynamic campaigns and pre-schedule the run.

This is the second thing that I like about it. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it.

Terrible customer support -- I couldn't reach anyone until I told them that I was canceling my account.

We loved the Marketo's  ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side.

It's allowed us to develop best practice templates that we use and clone for all of the Marketo programs and campaigns that we build.

The integration with Netsuite is very helpful and works really well. Easy cloning of programs and assets is a life saviour.

The integration with other platforms such as Salesforce and SDL Tridion is  out-of-box and very helpful for us. It has a slight learning curve, but the training is pretty decent.

I love this tool, we use it day to day and I would highly recommend it over any other Marketing Automation Platform.

It was difficult to make highly stylized emails and the in-browser only interface was cumbersome, fidgety, and difficult.

The email builder is weak and it takes some time to figure out how to use.

I like that it is extremely intuitive (once you figure it out).

Their API is very weak and limited. Lack of integration options and lack of support.

The community is very useful and the user groups have been very welcoming.

New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example.

Also, they have pretty good ways to teach you about the fundamentals of the product. I've been using it for only a couple of weeks, but it seems well worth ​the money and useful.

I liked that the marketing platform has the capability to automate complex workflows.

The most difficult part of marketo is setting it up and understanding how to use it.

I love the ease of use and the organization Marketo uses, I also love how it is now integrated with so many Adobe services.

I also like how easy it is to see the success indicators all rolled up into one space. The ability to A/B test and the like is simple to set up.

I can usually figure out the problem while they are telling me it's not possible. This has happened multiple times.

There is a lot of amazing things that you can do with this tool and the scoring that is associated with leads is immense.

Marketo has been frustrating to use after using other marketing automation tools on the market.

A lot of possibilities that can get a bit overwhelming. Reports can be hard to understand.

Aside from being SO easy to use, our team has worked with 2 customer success managers who have been AWESOME. Very communicative and ready to tackle any project with creativity and expertise.

The product is the most impressive and useful tools I have ever used. It helps connect sales and marketing into one revenue team like never before.

Set up can be slow, in order to get things launched properly. It can be a struggle if you are looking for an immediate ROI.

Amazing company with top notch support to go with it. The CSM feels like an extension of the internal team.

Their Salesforce user model is poor. If you have a large sales team you're going to need a lot of licenses if you want everyone to be able to see the data in the Salesforce iframe.

The UI is a bit clunky and SLOW. Sales often complain about the lag in refreshing the data and viewing segments in the platform so many reps do not sign in for that reason.

Provides guidance for Sales effectiveness and enables Sales. Provides Account, Lead and Contact Score for Sales rep to focus on effective records.

What really sold me on this product was the ease of building different segments. You have so many inputs that can be mixed to create really powerful audiences that others platforms can't provide.

The predictive analytics are going to be a game changer for us and I'm excited to use that feature.

We especially liked the different audiences we can set up to segment the different verticals of companies we are addressing.

The product overall kept its promises (cons below) and onboarding and customer support were great in easing the setup.

6sense can have some lags causing long loading times.

Integrations - it integrates with the tools that I use daily (Drift & Salesforce). That has allowed me to have confidence in the solution.

The 6Sense platform provides a foundation for an account based marketing program and is a perfect platform for sales + marketing ABX/ABM.

The sales team and onboarding team have been the greatest. The product has lived up to expectations and I would choose it over Demandbase and Terminus.

Installing was a breeze with 6Sense meeting with us to ensure everything went well. Post live support top notch.

Easy to use, the data has been helpful in reaching pipe gen goals.

Overall the cost really does out way what this program can bring. If your team has the budget I would recommend as it will bring a huge value to your sales and marketing teams.

US Dollar

Adobe Marketo Engage is as a centralized marketing hub for orchestration and execution of cross channel campaigns to acquire, engage, nurture, expand and retain customers, throughout complex buying journeys. Marketo Engage facilitates alignment between marketing and sales team to drive revenue and growth for the organization with efficiency at scale.

Marketo Engage has native integrations with Salesforce.com, Microsoft Dynamics CRM, and SugarCRM. This bi-directional communication allows sales reps to get a clear picture of the leads in their pipeline and prioritize based on prospect engagement. Marketo Engage offers an online community of marketers who share ideas, collaborate, and influence product developments.

This solution is suitable for businesses with a user base ranging from three users to more than a thousand users, but its price point makes it ideal for mid-market and enterprise organizations. Support is offered via phone, and email, and an online FAQ page. 

LongDescription

Engagement Tracking

A/B Testing

Content Delivery

Website Analytics

Multi-Channel Marketing

Personalization

Social Marketing

Multi-Channel Management

Mobile Alerts

Lead Engagement

Lead Capture

Customizable Reports

Mass Texting

SEO Management

Customer Segmentation

Drip Campaigns

Referral Tracking

Campaign Tracking

Multi-Campaign

Pipeline Management

Communication Management

Customer Database

Recommendations

Calendar Management

Collaboration Tools

Campaign Scheduling

ROI Tracking

Data Import/Export

Campaign Segmentation

Email Tracking

Email Campaign Management

Campaign Planning

Email Templates

Subscriber Management

Contact Management

Customer Experience Management

Opportunity Management

Content Management

Lead Management

Conversion Rate Optimization

Email Marketing

Mobile Access

List Management

Dashboard Creation

Sales Activity Management

Multi-Channel Data Collection

Real-Time Data

Performance Metrics

Channel Management

Click Tracking

Behavioral Targeting

Marketing Automation

Landing Pages/Web Forms

Social Media Integration

Lead Segmentation

Real-Time Notifications

Behavior Analytics

Workflow Management

Source Tracking

Dynamic Content

Event Triggered Actions

Visual Analytics

Customization

Activity Dashboard

SMS Marketing

Reporting & Statistics

Predictive Analytics

Segmentation

Data Visualization

Visitor Tracking

Website Visitor Tracking

Customizable Templates

Advertising Management

Conversion Tracking

Multi-Channel Attribution

For Sales Teams/Organizations

Lead Nurturing

Social Advertising

Interaction Tracking

Dashboard

Web Forms

Customer Journey Mapping

Behavior Tracking

Reporting/Analytics

Contact Database

Customer Profiles

Prioritization

Campaign Analytics

Lead Qualification

Post Scheduling

Customizable Forms

Target Account Identification

Drag & Drop

Social Promotion

Customer History

Third-Party Integrations

Campaign Management

Prospecting Tools

Multivariate Testing

Pricing depends on tools and features needed, as well as database size. 

For more information, please visit: https://www.marketo.com/solutions/pricing/

Email/Help Desk

FAQs/Forum

Knowledge Base

Phone Support

24/7 (Live Rep)

Chat

51-200

201-500

501-1000

1000+

Marketo Engage

In Person

Live Online

Webinars

Documentation

Videos

6sense is an account engagement platform that provides buyer journey insights to B2B organizations. It is designed to help sales, marketing, and customer success teams generate growth and revenue. This solution offers AI-driven capabilities including a proprietary intent network, contact and account scoring, omnichannel integration, campaign analytics, value metrics, plus more. 


6sense's Property Intent Network provides account insights for millions of B2B web domains and billions of events. By identifying buying behavior across industries, it helps teams prioritize accounts and sales opportunities. The platform uses AI-powered account, lead, and contact scoring. 6sense also provides sales teams with suggested actions and next steps based on predictions. This solution has an open API and can integrate with Salesforce Sales Cloud, Hubspot, Marketo, Google Analytics, plus other platforms.


Pricing details and online support are provided by 6sense. 



Marketo Engage vs 6sense

User Ratings & Reviews

Pricing

Product Demo & Screenshots

Advisor Recommendations & User Awards

Additional Info

Support and Training

Popular Comparisons