Adobe Advertising Cloud

RATING:

4.4

(5)
Overview

About Adobe Advertising Cloud

Adobe Advertising Cloud is a programmatic advertising solution, which helps businesses plan, purchase, measure and optimize advertisements across multiple channels, devices and inventory sources. Features include real-time data, customizable reporting, A/B testing, performance metrics, forecasting and audience segmentation. The application comes with page screening capabilities, which allows marketers to identify faulty inventory and prevent fraud, brand violations and suboptimal viewability using pre-bid filtering. Advertising teams can navigate, troubleshoot and search campaign setup and track customer engagement across various channels. It also helps team members build campaign structures, adjust ad copies and bulk schedule campaigns. Using the cross-screen plan...

Adobe Advertising Cloud Pricing

Please contact Adobe for pricing details.

Free trial: 

Available

Free version: 

Not Available

Adobe Advertising Cloud audience segmentation

Adobe Advertising Cloud Reviews

Overall Rating

4.4

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4.5

Value for money

4

Functionality

4.5

Most Helpful Reviews for Adobe Advertising Cloud

5 Reviews

Ghida

Marketing and Advertising, 2-10 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

3

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed October 2022

its a great useful software

its good for beginners and it needs update and more features

PROS

I love using adobe ad cloud it makes my campaign management much easier and it helps you with the ads management by keeping eye on everything plus giving report and feedbacks.

CONS

Adobe accolade is slow especially when you deal with large files or data plus it lacks a lot of features that other programs has like the auction time signals

Francesco

Medical Devices, 2-10 employees

Used weekly for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2023

Adobe non delude mai

E' sicuramente un prodotto all'altezza del suo nome. Insomma offre l'affidabilita' che stavamo cercando

PROS

La sua piena offerta. E' un prodotto ben realizzato per le necessita' della nostra azienda

CONS

Per il momento poco e niente. lo trovo ben costruito come software

Reasons for switching to Adobe Advertising Cloud

Perche' mi fido di piu' delle prestazioni di Adobe

Rosa

Internet, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

4

FUNCTIONALITY

5

Reviewed August 2023

Software per la gestione olistica delle campagne pubblicitarie

Il mio uso di Adobe Advertising Cloud è legato all’ottimizzazione delle campagne programmatiche, il software mi permette di utilizzare dati in tempo reale per prendere le migliori decisioni sull’acquisto di pubblicità. Adobe Advertising Cloud , inoltre, mi è utile al fine di integrare i dati delle campagne con altri fonti, come ad esempio l’uso del sito web o i dati anagrafici degli utenti e ciò mi consente di creare un quadro completo e dettagliato della campagne identificando le opportune aree di miglioramento.

PROS

Adobe Advertising Cloud è un software adatto alla gestione della pubblicità digitale che, grazie alla sue molteplici funzionalità, permetta una gestione completa della campagne. Il software permette di progettare e sviluppare, analizzandone l’andamento in tempo reale e permettendo modifiche in corsa, campagne pubblicitarie multiscreen. Adobe Advertising Cloud integra la possibilità di segmentare la tipologia di clientela permettendo di effettuare campagne mirate con elevato ritorno sull’investimento e campagne basate su dati d’uso del cliente in tempo reale.

CONS

Adobe Advertising Cloud potrebbe essere migliorato dal punto di vista dell’interfaccia, che potrebbe risultare più intuitiva, e dal punto di vista delle gestione dei dati che si riescono ad estrapolare dall’analisi della campagna che non sempre sono di facile ed immediata interpretazione.

Kinjal

Computer Software, 1 employee

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed February 2023

My Review as a first time user

PROS

Hi,My name is Kinjal and currently, I am working as a Technical Assistant.In my job profile, I am using this software for advertising purposes.This is super easy as compare to any other advertising software as well as easily deploy if you are using first time.

CONS

I am quite happy with but still I want to say that integration and template that are used in this software need to improve

Anonymous

1 employee

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

FUNCTIONALITY

5

Reviewed February 2023

Adobe advertising

PROS

Facilità di centralizzare i dati relativiai prpri clienti e fornitori in un'unica piattaforma

CONS

Ho trovato carente il servizio di assistenza al cliente

5 Reviews