AdRoll

RATING:

4.0

(73)

About AdRoll

AdRoll is marketing automation and display advertising platform that helps eCommerce businesses create and optimize personalized advertisements across multiple platforms and devices. It enables employees to map customer journeys, run marketing campaigns and capture and store customer data in a centralized repository. The application allows marketing teams to streamline audience retargeting processes across various social channels including Facebook and Twitter. Employees can use the application to categorize customers based on factors such as completed actions, viewed products, purchase funnel and more. Additionally, AdRoll offers a variety of features including A/B testing, reporting, collaboration, data visualization, communication management, spend tracking and ...

AdRoll Pricing

Pricing is tailored to suit your needs, with no contracts, no minimum and no maximum costs. Pricing is based on a CPM model with a range of $1- $2.50.

Starting price: 

$1.00 per month

Free trial: 

Not Available

Free version: 

Not Available

AdRoll campaigns
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AdRoll Reviews

Overall Rating

4.0

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4

Value for money

3.5

Functionality

4

Most Helpful Reviews for AdRoll

1 - 5 of 66 Reviews

User Profile

Bruno

Verified reviewer

Consumer Electronics, 10,000+ employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

CUSTOMER SUPPORT

3

FUNCTIONALITY

5

Reviewed June 2024

I like AdRoll

It is a set of great functions that help the benefit of the company in marketing that helps us achieve goals that we propose and are easier to have this platform, marketing flows much easier and stronger work links are created with each client and be old or new, everything is very well detailed to generate advertising traffic more easily

PROS

With AdRoll and the marketing team we have reached goals that are very valuable and that were not so easy to achieve before when a marketing platform was not used in the company, this has helped us to address customers and users in a more organized with better marketing management We have taken full advantage of the capabilities of prospecting emails to access multiple users in a more easy and better performance to what the client is used to seeing and is more interested in us as a company

CONS

I would like the reports to be more detailed because they would help me with the optimization of back-end and the recommendations of the clients, this would also help me to have a little more detailed the process of each client and thus execute action plans those that we see that its performance is not the same and it has come downhill

User Profile

Mithil

Verified reviewer

Marketing and Advertising, 11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed August 2019

AdRoll lets you retarget your users in the easiest way

IT has been great due to the simple features and use. No technical or training required.

PROS

There is no complexity with this product. Right from reporting to customer service.

CONS

It does not capture the lead information. API integration is difficult too.

Reason for choosing AdRoll

Simple interface. Visually appealing.

Reasons for switching to AdRoll

Building out audiences and reporting was a bit complex compared to AdRoll.

User Profile

Michael

Verified reviewer

Online Media, 1 employee

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

2

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed January 2019

Third Party Remarketing, is it Necessary in 2019?

I'd recommend AdRoll to new folks, but the added fees when you could use first-party are the main problem here. First party Remarketing in FB, AdWords and the like has come a long way and is easier than ever to implement yourself. For those who are more intermediate to advanced, stick to the first-party solutions.

PROS

Adroll has been a early player in the Remarketing Space and for some time, was one of the few choices for FB Remarketing. Since then the marketplace has expanded quite a bit, to introduce many new players. But the real question remains: Is third party remarketing even necessary in today's day and age? Assuming you're making your first foray into the world of remarketing, AdRoll is a great choice for companies who don't have the ability to develop their own creative. AdRoll's design team is competent, and it's a free perk with your account. ROI from AdRoll tends to be good, assuming your tracking is set up correctly. Customer support is quick and attentive. One of their major selling points.

CONS

Their UI is dated, and slow. Reporting leaves a lot to be desired in terms of custom reporting on placements, and even more detailed reporting generally. While implentation is easy, it's also easy to set up incorrectly if you're new to attribution and Remarketing. This can lead to some pains down the road with clients / your business.

User Profile

Carlos Eduardo

Verified reviewer

Hospital & Health Care, 10,000+ employees

Used weekly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed January 2023

Adroll is the gateway to advertising campaigns

Adroll has always been our window to ad campaigns and data analysis synchronizing with Facebook and the ads we manage within the platform within our marketing department. Adroll shows us an extremely useful data collection and also the use of several features that allowed us to track the tasks of some clients. It allows us to see the different points of contact through which we can provide the client with immediate and direct help.

PROS

Adroll allowed us to create campaigns and ads in record time. It provided us with a success manager to provide the client with unique recommendations and clear and accurate information. We have been able to retarget customers through Adroll's tools by attaching them to certain points of contact through our Lead and website. Adroll also shows us the option of bulk loading, further optimizing the ads and getting a higher ROI on the investment. Adroll is the ideal tool for companies with high online traffic. We have been able to set up dynamic ads and get faster results compared to Facebook and Google. The multi-tasking feature is amazing and useful, it doesn't slow down any social campaigns that are running no matter how many are active and online. In short, Adroll is perfect for retargeting customers with specific products.

CONS

Sometimes the data takes a little longer to update and you have to be very vigilant. Stores a lot of cookies, which has limited us to using Adroll on unknown windows or specific users where we have to clear the cache very often. Adroll should also include time frames in the display windows for clients.

User Profile

Jaron

Verified reviewer

Hospitality, 11-50 employees

Used monthly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

3

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed August 2018

Quite straightforward, very little tech background needed, but not always best for small website.

PROS

Adroll makes it super easy to jump into retargeting ads with little to no previous experience. I had never run retargeting ads before, and the platform makes it pretty easy to get started by guiding you through the process. They also have pretty great support that will help you along the way to get your ads live. I am fortunate to have a graphic design background, so it's pretty easy for me to design and upload my own high quality banner ads. I believe that they will help you too if you do not have that skill.

CONS

There is a minimum ad spend. This doesn't seem like it would be a big deal, but let me explain why it's unfortunate for me. I own a local service business. We only service people in our geographical area. Because of this, I don't have a ton of web traffic compared to an ecommerce website, blog, marketplace, SaaS, etc. I only receive traffic from people in my 50 mile radius. With a minimum ad spend per day, this means that my small amount of local web traffic just gets bombarded by a lot of retargeting ads. Basically, the minimum budget is divided by a small number of website visitors. If I had larger traffic, it wouldn't be a big deal. I wish that I could have a lower budget with my small amount of local traffic.