--- title: "Google Marketing Platform Software Reviews, Demo & Pricing - 2026" description: "Review of Google Marketing Platform Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/advertising-agency/google-marketing-platform-profile/" page_type: "product" language: "en" --- [Home](https://www.softwareadvice.com/) / [Advertising Agency Software](https://www.softwareadvice.com/advertising-agency/) / Google Marketing Platform Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/reporting-tools/google-marketing-platform-profile/reviews/) # Google Marketing Platform Review Custom quote 1 plan Wondering if Google Marketing Platform is right for your organization? Our Advertising Agency Software selection experts can help you in 15 minutes or less. On this page - Overview - User Interface - Popular Alternatives - Pricing and Plans - Features - User Reviews - Popular Comparisons ## Overview Google Marketing Platform 4.5 [(31)](https://www.softwareadvice.com/reporting-tools/google-marketing-platform-profile/reviews/) Pricing Pricing available upon request ### About Google Marketing Platform Google Marketing Platform is a cloud-based software provider that helps industries get an overview of customer needs and demands. Designed for enterprises of all sizes, the product provides solutions to marketers and advertising agencies. Its Data Studio module includes engagement solutions such as customizable reports, and Surveys 360 offers graphs and charts through automated dashboards. Search Ads 360 enables users to make informed decisions through reporting, bids visualization and more. Google Marketing Platform helps users gain intelligence into their marketing growth and improve performance. The solution provides features such as tags management and sequencing, autocomplete, multi-account support, forms submissions and more. Support is extended via documentation and email, and pricing is available on request. Wondering if Google Marketing Platform is right for your organization? Our Advertising Agency Software selection experts can help you in 15 minutes or less. ## Google Marketing Platform User Interface ## Popular Google Marketing Platform Alternatives Main Product Google Marketing Platform 4.5 [(31)](https://www.softwareadvice.com/reporting-tools/google-marketing-platform-profile/reviews/) Ratings Breakdown - 4.16Ease of use - 4.04Value for money - 3.96Customer support - 4.29Functionality Pricing Available upon request Get Price Alternative Product [Google Ads](https://www.softwareadvice.com/marketing/google-ads-profile/) 4.4 [(1013)](https://www.softwareadvice.com/marketing/google-ads-profile/reviews/) Ratings Breakdown - 4.05Ease of use - 4.24Value for money - 3.87Customer support - 4.43Functionality Pricing Available upon request Get Price Alternative Product [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/) 4.6 [(3505)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) Ratings Breakdown - 4.57Ease of use - 4.49Value for money - 4.53Customer support - 4.49Functionality Pricing Starting at $9.00 per month Get Price Alternative Product [Mailchimp](https://www.softwareadvice.com/crm/mailchimp-profile/) 4.5 [(17661)](https://www.softwareadvice.com/crm/mailchimp-profile/reviews/) Ratings Breakdown - 4.38Ease of use - 4.35Value for money - 4.17Customer support - 4.36Functionality Pricing Starting at $13.00 per month Get Price Alternative Product [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/) 4.7 [(2322)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) Ratings Breakdown - 4.59Ease of use - 4.71Value for money - 4.77Customer support - 4.54Functionality Pricing Starting at $12.00 per month Get Price Alternative Product [ActiveCampaign](https://www.softwareadvice.com/crm/activecampaign-profile/) 4.6 [(2568)](https://www.softwareadvice.com/crm/activecampaign-profile/reviews/) Ratings Breakdown - 4.24Ease of use - 4.34Value for money - 4.40Customer support - 4.46Functionality Pricing Starting at $15.00 per month Get Price ## Google Marketing Platform Pricing and Plans Starting price: Connect with an advisor for pricing Free Trial Free Version Basic Pricing available upon request No plan information available Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ## Google Marketing Platform Features - Popular features found in Advertising Agency Assignment Management Billing & Invoicing Campaign Management Commenting/Notes Deadline Management Document Management File Sharing Project Tracking Reporting & Statistics Task Management Time Tracking - More features of Google Marketing Platform A/B Testing Ad hoc Reporting Ad Inventory Management Audience Targeting Behavioral Targeting Campaign Analytics Campaign Planning Campaign Tracking Channel Management Customer Profiles Customer Segmentation Customizable Dashboard Customizable Reports Dashboard Data Connectors Data Management Data Visualization Display Ad Management For Advertising Agencies For PPC Campaigns Key Performance Indicators KPI Monitoring Multi-Campaign Multi-Channel Distribution Multi-Channel Marketing Performance Metrics Real-Time Analytics Real-Time Data Real-Time Reporting Recommendations Reporting/Analytics ROI Tracking Self Service Data Preparation Single Page View Survey Builder Tagging Tag Management Visual Analytics Website Analytics ## Google Marketing Platform User Reviews Overall Rating 4.5 Ratings Breakdown 5 65% 4 29% 3 3% 2 3% 1 0% Secondary Ratings Ease of Use 4.2 Value for money 4.0 Customer support 4.0 Functionality 4.3 Jacob S. Verified reviewer E-Learning 2-10 employees Used monthly for less than 2 years Review source Reviewed July 2025 Great for data-driven nonprofits 5 Great tool for nonprofits looking to take advantage of Google advertising dollars that are specifically allocated to nonprofits. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: Google Marketing takes into account nonprofit budgets and goals and creates a system that allows nonprofits to take advantage of ads in ways that might not have been "in budget" before. Cons: Unless you really know marketing/tech lingo, it can be hard to understand how to take advantage of the analytics Google Marketing provides. Read More Samuel A. Verified reviewer Education Management 201-500 employees Used monthly for less than 12 months Review source Reviewed March 2025 Comprehensive and Powerful Marketing Analytics Platform 5 It offers powerful analytics, ads management, and integration, making it a high-quality marketing solution. Ratings Breakdown 5 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: Powerful analytics, seamless integration, and advanced targeting options. Cons: Complex setup and steep learning curve for new users. Read More MK Marnie K. Verified reviewer Design 2-10 employees Used daily for more than 2 years Review source Reviewed September 2024 Google going downhill 3 Ratings Breakdown 2 Ease of use 1 Value for money 1 Customer support 3 Functionality Pros: That it helps get the business out there and in the public eye Cons: The customer service is absolutely awful because it's outsourced and nothing is streamlined anymore! Read More TC Torlock C. Verified reviewer Computer Hardware 2-10 employees Used weekly for more than 2 years Review source Reviewed March 2025 Helpls to find new customers without too much work 4 Overall it has been a pleasant experience and has helped us gain new customers which is the end goal. Ratings Breakdown 3 Ease of use 4 Value for money 4 Customer support 5 Functionality Pros: Good for highly targeted campaigns, Google have the right data to find the right audience. Cons: Customer service isn't bad per se but it's hard to get through to someone real - I assume this is because Google are too big to focus in on smaller accounts. Read More CL Charlene L. Verified reviewer Education Management 2-10 employees Used weekly for less than 6 months Review source Reviewed March 2025 Easy Project Management 5 So far so good, I haven't been using it too long. Ratings Breakdown 4 Ease of use 4 Value for money 5 Customer support 4 Functionality Pros: I like that the home page is easy to navigate and find all of my current projects. I'm still new to the GMP. Love the easy to master campaign manager! Cons: There hasn't been anything I don't like. The tutorial didn't answer all of my questions but there are helpful videos for support. Read More JG Jamie G. Verified reviewer Staffing and Recruiting 11-50 employees Used daily for more than 2 years Review source Reviewed October 2024 This is THE marketing platform 5 Once we figured out how to utilize the platform we could almost instantly see the results. Applicants and clients were from The right industry! Ratings Breakdown 3 Ease of use 5 Value for money 4 Customer support 5 Functionality Pros: Google Marketing makes it easy to see audience insights, if we are running the right type of insights and in the right places, and if it’s actually working! Cons: It took time to really narrow in the right key terms to use to be able to get thru to the right target audience. Read More Owusu S. Verified reviewer Marketing and Advertising 2-10 employees Used daily for less than 12 months Review source Reviewed August 2023 The Best Ever 4 Very interesting Ratings Breakdown 2 Ease of use 3 Value for money 4 Customer support 3 Functionality Pros: I will say discipline and consistency services Cons: Their service is unique in teams of customer support Read More MD Abu K. Verified reviewer Education Management 201-500 employees Used daily for less than 2 years Review source Reviewed May 2022 The most popular & useful ad management tool 5 Overall, I am very satisfied with its platform. It helps to reach the targetted reach very easily. Ratings Breakdown 4 Ease of use 5 Value for money 5 Customer support 4 Functionality Pros: Google Marketing Platform is the most impactful platform for publishing & managing ads & analytics for marketing purposes. It provides a simplistic way to reach the targetted audience all over the world. As Google, itself is the most widely used platform on the internet, it has a vast amount of users. We can launch an ad campaign with our own budget by setting up the rules. Cons: Setting up the software for first the time will require some basic prior knowledge. It is great for big industries with big targets. The new startup or small company will require to make wise use of it. Read More VR Verified Reviewer Marketing and Advertising 501-1000 employees Used weekly for more than 2 years Review source Reviewed February 2023 A must have tool for Digital Ads and Marketing 5 Ratings Breakdown 5 Ease of use 5 Value for money 4 Customer support 4 Functionality Pros: Google Marketing Platform provides an integrated network of different tools which are very necessary for advertising and marketing, reporting, and analytics. This network helps in synchronization different tools and making the most out of it. For example, Google Analytics is used for reporting and insights into your campaigns running on different tools like Google Search Ads, Display Ads, DSPs, etc. Cons: This platform can be sometimes overwhelming for beginners as there is so much to learn before getting used to it. Each tool within this platform has its own unique use case that needs to be learned first. Read More VR Verified Reviewer Retail 501-1000 employees Used daily for less than 12 months Review source Reviewed January 2022 Its the go-to place to do your Digital Marketing 5 Ratings Breakdown 3 Ease of use 5 Value for money 5 Customer support 5 Functionality Pros: In today's world you HAVE to work with google tools and this platform is just a convenient way to keep everything together and working flawlessly and with reporting or data tools that shows the info you need. Cons: The learning curve, you can do a lot, just don't expect everything to be easy, some configurations might take a lot of time. Reasons for choosing Google Marketing Platform If you do ads and have a website this is a must have. Read More Showing 1 - 10 of 31 Reviews [See All Reviews](https://www.softwareadvice.com/reporting-tools/google-marketing-platform-profile/reviews/) ## Google Marketing Platform Popular Comparisons [Google Ads vs Google Marketing Platform](https://www.softwareadvice.com/marketing/google-ads-profile/vs/google-marketing-platform/)[Brevo vs Google Marketing Platform](https://www.softwareadvice.com/scheduling/brevo-profile/vs/google-marketing-platform/)[Mailchimp vs Google Marketing Platform](https://www.softwareadvice.com/reporting-tools/google-marketing-platform-profile/vs/mailchimp/)[MailerLite vs Google Marketing Platform](https://www.softwareadvice.com/reporting-tools/google-marketing-platform-profile/vs/mailerlite/) ## Other Top Recommended Advertising Agency Software [Teamwork.com](https://www.softwareadvice.com/project-management/teamwork-pm-profile/) **4.5** (941) Recently recommended **6** times [Wrike](https://www.softwareadvice.com/project-management/wrike-profile/) **4.4** (3033) Recently recommended **5** times [Kantata](https://www.softwareadvice.com/project-management/kantata-profile/) **4.2** (627) Recently recommended **4** times [Smartsheet](https://www.softwareadvice.com/project-management/smartsheet-profile/) **4.5** (3533) Recently recommended **3** times Stuck Between Options? 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