---
title: "Google Marketing Platform Software Reviews, Demo & Pricing - 2026"
description: "Review of Google Marketing Platform Software: system overview, features, price and cost information. Get free demos and compare to similar programs."
source_url: "https://www.softwareadvice.com/advertising-agency/google-marketing-platform-profile/"
page_type: "product"
language: "en"
---

[Home](https://www.softwareadvice.com/)

/

[Advertising Agency Software](https://www.softwareadvice.com/advertising-agency/)

/

Google Marketing Platform

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

Overview

[Reviews](https://www.softwareadvice.com/reporting-tools/google-marketing-platform-profile/reviews/)

# Google Marketing Platform Review

Custom quote 1 plan

Wondering if Google Marketing Platform is right for your organization?

Our Advertising Agency Software selection experts can help you in 15 minutes or less.

On this page

-   Overview
    
-   User Interface
    
-   Popular Alternatives
    
-   Pricing and Plans
    
-   Features
    
-   User Reviews
    
-   Popular Comparisons
    

## Overview

Google Marketing Platform

4.5

[(34)](https://www.softwareadvice.com/reporting-tools/google-marketing-platform-profile/reviews/)

Pricing

Pricing available upon request

### About Google Marketing Platform

Google Marketing Platform is a cloud-based software provider that helps industries get an overview of customer needs and demands. Designed for enterprises of all sizes, the product provides solutions to marketers and advertising agencies.

Its Data Studio module includes engagement solutions such as customizable reports, and Surveys 360 offers graphs and charts through automated dashboards. Search Ads 360 enables users to make informed decisions through reporting, bids visualization and more.

Google Marketing Platform helps users gain intelligence into their marketing growth and improve performance. The solution provides features such as tags management and sequencing, autocomplete, multi-account support, forms submissions and more.

Support is extended via documentation and email, and pricing is available on request.

Do you work for Google Marketing Platform? [Manage this product listing](https://www.g2.com/products/google-marketing-platform/claim_requests/new?auto=true)

Wondering if Google Marketing Platform is right for your organization?

Our Advertising Agency Software selection experts can help you in 15 minutes or less.

## Google Marketing Platform User Interface

## Popular Google Marketing Platform Alternatives

Main Product

Google Marketing Platform

4.5

[(34)](https://www.softwareadvice.com/reporting-tools/google-marketing-platform-profile/reviews/)

Ratings Breakdown

-   4.21Ease of use
-   4.10Value for money
-   4.03Customer support
-   4.29Functionality

Pricing

Available upon request

Get Price

Alternative Product

[Google Ads](https://www.softwareadvice.com/marketing/google-ads-profile/)

4.4

[(1014)](https://www.softwareadvice.com/marketing/google-ads-profile/reviews/)

Ratings Breakdown

-   4.05Ease of use
-   4.24Value for money
-   3.87Customer support
-   4.43Functionality

Pricing

Available upon request

Get Price

Alternative Product

[Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/)

4.6

[(3528)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/)

Ratings Breakdown

-   4.57Ease of use
-   4.49Value for money
-   4.52Customer support
-   4.49Functionality

Pricing

Starting at $9.00 per month

Get Price

Alternative Product

[MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/)

4.7

[(2344)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/)

Ratings Breakdown

-   4.59Ease of use
-   4.71Value for money
-   4.76Customer support
-   4.54Functionality

Pricing

Starting at $12.00 per month

Get Price

Alternative Product

[HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)

4.5

[(6261)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/)

Ratings Breakdown

-   4.33Ease of use
-   4.18Value for money
-   4.38Customer support
-   4.41Functionality

Pricing

Starting at $15.00 per month

Get Price

Alternative Product

[Xnurta](https://www.softwareadvice.com/product/519133-Xmars/)

4.7

[(52)](https://www.softwareadvice.com/product/519133-Xmars/reviews/)

Ratings Breakdown

-   4.48Ease of use
-   4.48Value for money
-   4.83Customer support
-   4.48Functionality

Pricing

Starting at $499.00 per month

Get Price

## Google Marketing Platform Pricing and Plans

Google Marketing Platform has one plan. Basic is custom-priced.

Basic

Contact Vendor for Pricing

No plan information available

Confused about pricing? We've got you covered.

Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates.

### How does Google Marketing Platform pricing compare to alternatives?

Explore how Google Marketing Platform's pricing and plan options compare with top alternatives below.

| Product | Starting price | Free trial | Free version | Value for Money |
| --- | --- | --- | --- | --- |
| Google Marketing Platform4.5[(34)](https://www.softwareadvice.com/reporting-tools/google-marketing-platform-profile/reviews/) | Pricing available upon request | Not available | Not available | 4.1 |
| [Google Ads](https://www.softwareadvice.com/marketing/google-ads-profile/)4.4[(1,014)](https://www.softwareadvice.com/marketing/google-ads-profile/reviews/) | Pricing available upon request | Not available | Not available | 4.2 |
| [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/)4.6[(3,528)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/) | $9.00 /mo | Not available | Available | 4.5 |
| [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/)4.7[(2,344)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/) | $12.00 /mo | Available | Available | 4.7 |
| [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)4.5[(6,261)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/) | $15.00 /user/mo | Available | Available | 4.2 |

Google Marketing Platform4.5[(34)](https://www.softwareadvice.com/reporting-tools/google-marketing-platform-profile/reviews/)

* * *

Starting price

Pricing available upon request

Free trial

Not available

Free version

Not available

Value For Money

4.1

-   [Google Ads](https://www.softwareadvice.com/marketing/google-ads-profile/)4.4[(1,014)](https://www.softwareadvice.com/marketing/google-ads-profile/reviews/)
    
    * * *
    
    Starting price
    
    Pricing available upon request
    
    Free trial
    
    Not available
    
    Free version
    
    Not available
    
    Value For Money
    
    4.2
    
-   [Brevo](https://www.softwareadvice.com/scheduling/brevo-profile/)4.6[(3,528)](https://www.softwareadvice.com/scheduling/brevo-profile/reviews/)
    
    * * *
    
    Starting price
    
    $9.00 /mo
    
    Free trial
    
    Not available
    
    Free version
    
    Available
    
    Value For Money
    
    4.5
    
-   [MailerLite](https://www.softwareadvice.com/marketing/mailerlite-profile/)4.7[(2,344)](https://www.softwareadvice.com/marketing/mailerlite-profile/reviews/)
    
    * * *
    
    Starting price
    
    $12.00 /mo
    
    Free trial
    
    Available
    
    Free version
    
    Available
    
    Value For Money
    
    4.7
    
-   [HubSpot Marketing Hub](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/)4.5[(6,261)](https://www.softwareadvice.com/product/119437-HubSpot-Marketing/reviews/)
    
    * * *
    
    Starting price
    
    $15.00 /user/mo
    
    Free trial
    
    Available
    
    Free version
    
    Available
    
    Value For Money
    
    4.2
    

## Google Marketing Platform Features

-   Popular features found in Advertising Agency
    
    Assignment Management
    
    Billing & Invoicing
    
    Campaign Management
    
    Commenting/Notes
    
    Deadline Management
    
    Document Management
    
    File Sharing
    
    Project Tracking
    
    Reporting & Statistics
    
    Task Management
    
    Time Tracking
    
-   More features of Google Marketing Platform
    
    A/B Testing
    
    Ad hoc Reporting
    
    Ad Inventory Management
    
    Audience Targeting
    
    Behavioral Targeting
    
    Campaign Analytics
    
    Campaign Planning
    
    Campaign Tracking
    
    Channel Management
    
    Customer Profiles
    
    Customer Segmentation
    
    Customizable Dashboard
    
    Customizable Reports
    
    Dashboard
    
    Data Connectors
    
    Data Management
    
    Data Visualization
    
    Display Ad Management
    
    For Advertising Agencies
    
    For PPC Campaigns
    
    Key Performance Indicators
    
    KPI Monitoring
    
    Multi-Campaign
    
    Multi-Channel Distribution
    
    Multi-Channel Marketing
    
    Performance Metrics
    
    Real-Time Analytics
    
    Real-Time Data
    
    Real-Time Reporting
    
    Recommendations
    
    Reporting/Analytics
    
    ROI Tracking
    
    Self Service Data Preparation
    
    Single Page View
    
    Survey Builder
    
    Tagging
    
    Tag Management
    
    Visual Analytics
    
    Website Analytics
    

## Google Marketing Platform User Reviews

## Google Marketing Platform customer ratings

- Overall rating: 4.5/5
- Total reviews: 34

### Rating distribution

- 5 stars: 21 reviews (62%)
- 4 stars: 11 reviews (32%)
- 3 stars: 1 reviews (3%)
- 2 stars: 1 reviews (3%)
- 1 star: 0 reviews (0%)

### Secondary ratings

- Ease of use: 4.2/5
- Value for money: 4.1/5
- Customer support: 4.0/5
- Functionality: 4.3/5

---

### Google Marketing Platform Review

- Overall rating: 4/5
- Reviewer: Verified Reviewer
- Industry: Publishing
- Company size: 2-10 employees
- Product usage: 1-3 years · weekly
- Reviewed: October 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Overall, I have had a positive experience with Google Marketing Platform for managing marketing and tracking results. There are a lot of tools available, but it may take some time to get familiar with everything.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

What I like most about Google Marketing Platform is that it brings advertising and analytics tools together in one place and makes it easier to track how marketing is performing.

#### Cons

What I like least about Google Marketing Platform is that some of the features can be confusing at first, and it takes time to learn how everything works.

---

### My review for Google

- Overall rating: 5/5
- Reviewer: Alexandra R.
- Industry: Hospital & Health Care
- Company size: 2-10 employees
- Product usage: a free trial · monthly
- Reviewed: October 2026
- Review source details: This review was submitted organically. No incentive was offered

My overall experience with google marketing platforms has been overall pretty good and easy to navigate

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

What I like most about google marketing platform is that it’s easy to use and navigate to your liking.

#### Cons

The least thing I like about Google marketing platforms would be that there’s to much clicking to get

---

### Boa plataforma para centralizar e organizar as ferramentas de marketing do Google

- Overall rating: 4/5
- Reviewer: Maik A.
- Industry: Health, Wellness and Fitness
- Company size: 1001-5000 employees
- Product usage: 1-3 years · daily
- Reviewed: October 2026
- Review source details: This review was submitted organically. No incentive was offered

Minha experiência é positiva. Utilizo a plataforma para organizar e administrar diferentes contas e produtos do ecossistema do Google, principalmente Analytics, Tag Manager e Google Ads. Para quem gerencia vários sites, empresas ou projetos, essa centralização facilita bastante o trabalho e evita ter que administrar tudo de forma separada. O principal ponto que poderia melhorar é a experiência de configuração e vinculação entre produtos. Para quem já conhece as ferramentas é possível entender o processo, mas algumas configurações ainda exigem navegar entre diferentes painéis, o que pode tornar uma tarefa simples mais trabalhosa do que deveria.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 4/5

#### Pros

Gosto principalmente da possibilidade de organizar e centralizar várias contas em um único ambiente. No meu trabalho utilizo diferentes contas do Google Analytics, Tag Manager e Google Ads, e o Google Marketing Platform facilita bastante essa gestão. Ter os produtos e acessos mais organizados ajuda muito no dia a dia.

#### Cons

Algumas regras de vinculação entre contas e produtos ainda são um pouco confusas. Em determinadas situações, quando uma conta já possui vínculo ou configuração em outro painel, é necessário acessar esse outro ambiente para fazer os ajustes antes de conseguir concluir a configuração. Esse processo poderia ser mais simples e centralizado.

---

### Great Resource to Use!

- Overall rating: 5/5
- Reviewer: Kate L.
- Industry: Machinery
- Company size: 11-50 employees
- Product usage: a free trial · monthly
- Reviewed: July 2026
- Review source details: This review was submitted organically. No incentive was offered

Overall, my experience with Google Marketing Platform has been positive. It provides powerful tools for managing campaigns, tracking performance, and gaining insights through analytics. The platform helps make data-driven marketing decisions and improves the ability to understand customer engagement. While it can take time to learn and navigate some of the more advanced features, it is a valuable tool for optimizing marketing efforts.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 4/5

#### Pros

What I like most about Google Marketing Platform is its ability to bring multiple marketing tools together in one place, making it easier to manage campaigns, analyze performance, and understand customer behavior. The reporting and analytics capabilities are powerful, and the platform provides valuable insights that help improve marketing strategies and decision-making.

#### Cons

The main drawback of Google Marketing Platform is that it can have a steep learning curve, especially for users who are new to advanced marketing tools and analytics. Some features can feel complex to set up and manage, and it could benefit from a more intuitive interface and simpler workflows.

---

### Marketing done right

- Overall rating: 5/5
- Reviewer: Whiteinch W.
- Industry: Business Supplies and Equipment
- Company size: 2-10 employees
- Product usage: 3-5 years · daily
- Reviewed: July 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

Great experience with the platform, brilliant insights, and a great use of technology for the best returns

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

The best marketing platform by far, ensuring high quality, and direct leads between websites and customers. Well affordable, and easy to use, with great support for you and your business

#### Cons

There are very few downsides. Many companies use this platform but charge extortionate rates, while the platform works for you

---

### From the bottom of my heart

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Industry: Newspapers
- Company size: 51-200 employees
- Product usage: 1-3 years · daily
- Reviewed: June 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

The only problem i have with this app is download option,,that's all...because other than that i never came across any trouble or error.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

This app is the best powerful search engine that i prefer because is ease to use, camera scanning lens that will help to know and understand what you searching for

#### Cons

This app where supposed to download not only to google because it's another job to search in Google but download on chrome..put everything in one place for quick access

---

### Powerful but Complex Marketing Analytics Platform

- Overall rating: 4/5
- Reviewer: Verified Reviewer
- Industry: Information Technology and Services
- Company size: 2-10 employees
- Product usage: a free trial · weekly
- Reviewed: June 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

**"Overall, it is a powerful and reliable platform that improves marketing performance through strong analytics, integration, and data-driven insights, though it requires time to master."**

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 4/5

#### Pros

Easy-to-use platform with powerful analytics, seamless integrations, and effective campaign management.

#### Cons

The platform can be difficult for new users to learn, requires significant setup, and some advanced features may be costly for smaller businesses.

---

### A formidable marketing platform.

- Overall rating: 4/5
- Reviewer: Verified Reviewer
- Industry: Automotive
- Company size: 11-50 employees
- Product usage: 3-5 years · daily
- Reviewed: April 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

The software has really transformed our marketing strategies and delivered value. Google Marketing Platform enables us to turn all our engagements into clear opportunities and priorities leading to closing of more business deals. Use of the software makes it easy for us to orchestrate marketing campaigns across emails and sms.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 4/5
- Customer support: 4/5
- Functionality: 4/5

#### Pros

The software has easy to use and intuitive marketing tools. Availability of reliable B2B filters that allow targeting of many businesses. Googled Marketing Platform supports instant email delivery. I like the software's reliability in active campaign management and omnichannel marketing.

#### Cons

The software is very reliable for marketing automation. We have not faced notable challenges during deployment and implementation of the tool.

---

### Good service

- Overall rating: 5/5
- Reviewer: Verified Reviewer
- Industry: Automotive
- Company size: 2-10 employees
- Product usage: a free trial · monthly
- Reviewed: April 2026
- Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

#### Ratings breakdown

- Ease of use: 5/5
- Value for money: 5/5
- Customer support: 5/5
- Functionality: 5/5

#### Pros

Google Marketing makes it easy to reach the right audience with smart targeting, clear insights, and powerful tools for growing any business.

#### Cons

Google Marketing can be expensive, competitive, and complex to manage, with frequent updates that make it hard for beginners to keep up.

---

### Went to 3rd party services to manage the quality of leads

- Overall rating: 2/5
- Reviewer: Verified Reviewer
- Industry: Farming
- Company size: 11-50 employees
- Product usage: less than 1 year · monthly
- Reviewed: March 2026
- Review source details: This review was submitted organically. No incentive was offered

This is a product that I tried for 3 days before stopping completely. The cost of running the service versus the value just isn't there. It is easy to get started, and will produce some leads, though they are low quality and many time borderline fraudulent.

#### Ratings breakdown

- Ease of use: 4/5
- Value for money: 1/5
- Customer support: 1/5
- Functionality: 2/5

#### Pros

Google's Marketing Platform is easy to access and set up. The interface is easy to navigate and access from any device. Analytics are easy to set up.

#### Cons

The pricing is confusingly expensive. Customer Support to understand why each lead costs what it does is not helpful. As a Marketing tool, this product will get you calls, though many will be dead air and you will be charged for the blank calls with not support for the issues.

---

Showing 1 - 10 of 34 Reviews

[See All Reviews](https://www.softwareadvice.com/reporting-tools/google-marketing-platform-profile/reviews/)

## Google Marketing Platform Popular Comparisons

[Google Ads vs Google Marketing Platform](https://www.softwareadvice.com/marketing/google-ads-profile/vs/google-marketing-platform/)[Brevo vs Google Marketing Platform](https://www.softwareadvice.com/scheduling/brevo-profile/vs/google-marketing-platform/)[MailerLite vs Google Marketing Platform](https://www.softwareadvice.com/reporting-tools/google-marketing-platform-profile/vs/mailerlite/)

## Other Top Recommended Advertising Agency Software

[Kantata](https://www.softwareadvice.com/project-management/kantata-profile/)

**4.2** (629)

Recently recommended **22** times

[Wrike](https://www.softwareadvice.com/project-management/wrike-profile/)

**4.4** (3046)

Recently recommended **16** times

[Striven](https://www.softwareadvice.com/project-management/striven-profile/)

**4.8** (131)

Recently recommended **10** times

[Smartsheet](https://www.softwareadvice.com/project-management/smartsheet-profile/)

**4.5** (3579)

Recently recommended **5** times

Stuck Between Options?

Our experts can help you compare Google Marketing Platform with other top options, so you can find the best fit for your needs.

## See what companies are saying about Software Advice