A desperate search for an efficient solution to manage media buy activities across a plethora of media outlets was a bit daunting yet mandatory task. It is challenging especially if media buying is not the only work to be done and managed accurately while your team is not corporate sized one. Then I've came across mediatool and reached out to ask for further details. Mediatool is now a member of my marketing team who works when I sleep or do something else. The price for a service, compared to time saved, increased planning capability, optimized budget spending due to improved data overview, is a no-brainer argument to choose Mediatool as your media management software. Worth every penny invested. Mediatool buys my time back, helps to improve planning & reporting. At the end of the day, Mediatool increases profitability of every manhour minute and ad spend ROI. It would be great to see in the future some other features: - link shortener or at least integration for one of these - open API with quick access for developers (Mediatool does have an API, but you have to ask for it) - more integrations of course - Deeper integrations, such as live overview if ad is actually running and option to pause it, i.e. - Improved solution for media content delivery (creative per unit)

- Saving tremendous amounts of time - Saving attention span to focus on strategy - Single source of truth (still work to be done but already wonderful) - Omnichannel data under your fingers - Support, willingness of the whole Mediatool team to help growing companies

- Only thing I would appreciate are more self-service best-practice hints and further documentation

So far my experience with Mediatool has been great! It has been easy to push an adoption within Kindred once the new users aknowledge all the benefits they have by using it and how intuitive it is. The support we receive from the whole Mediatool team is amazing. They are very agile on fixing any bugs that the users may have, are open to improvement suggestions and special functionalities development to meet the needs of the client.

Mediatool is very intuitive and user friendly, which makes easy to adopt the use. As an admin user, I can tell that is very easy to define a plan structure by using the tags, it gives us flexibility enough to supply the individual needs that each media type demands. The multiple offered functionalities inside of the tool makes it interesting not only for a media planner, but for every user levels. By bringing a calendar view that can be customizable by each user according to information they want to see, customizable dashboards that makes the plans information visual, the detailed plan at sheet view and the delivery plan that may help on the controlling of creative delivery.

One point of attenction is for the sheet view, once the entries are included, the data is saved, the user leaves the page and return at some point at the same sheet view, the entries may not be at the same order it was included or appears on different orders for each user. It makes a bit of confusion at a planner/approver side and mainly makes harder to identify what was newly included at the plan, the users can't identify by a row number because it will probably appear at a different position to the other user.

Love how this is a one-stop database for all our media campaigns, where you can access each individual campaign and slice the information however you like, as well as easily export to Excel or Powerpoint.

The onboarding process is somewhat lengthy as there are a lot of nuances into building your campaigns within the tool.

My overall experience with Mediatool is that it is easy to use and bring great transparency between departments and agencies so everyone knows status and what is going on when. And they have great customer support!!

I finally have got a great overview of all our media investments and saves a lot of time with automated reports for different people at different departments within our company. Today I can compare planned versus actual costs to easier allocate budgets better. The real-time campaign performance reports are very good to follow up on campaign targets to in time understand how the campaigns are doing.

Nothing really, but we want to connect to our internal finance system that we aim todo soon.

Although Mediatool works great in terms of planning loads big chunks of advertising campaign media planning, it is even more powerful if you like to manage complex integrated marketing and communication campaigns that need a thoughtful and sophisticated interplay of form, time, and content of your activities. In that way it helps us a lot with our strategic change from a destination marketing organization to a content provider.

SaaS web-based easy to use intuitiv highly customizable central hub as powerful as to manage big corporations complex media planning. As if this wouldn’t be enough service, support and business development work with you on your solutions that fit your needs.

None. Really. Why? Because if a con pops up service, support and business development are eager to find a solution because this true innovation and business development.