About Moat

Moat is a cloud-based analytics and intelligence platform, which helps transform brand advertising across all devices and channels. Primarily catering to midsize and large businesses, it is a digital marketing measurement tool, enabling brands, publishers and agencies to measure, visualize and enhance the impact of advertising in real time.

Key features of Moat include non-human traffic detection, understanding customer behavior, marketing analysis and visual/other content delivery measurement. Additionally, its full-service reporting platform helps with real-time updates, automated email alerts, collaboration and unification of third-party data on one screen, transaction tracking and creating collateral and graphs.

With insights into brand media and ...


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Supported Operating System(s):

Web browser (OS agnostic)

7 Reviews of Moat

Average User Ratings

Overall

4.71 / 5 stars

Ease-of-use

4.0

Value for money

4.5

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(5)

5

4 stars

(2)

2

3 stars

(0)

0

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

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Showing 1 - 7 of 7 results

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December 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2018

Moat - A New Leader In The Digital Advertising Ecosystem

Moat has been amazing partners to work with, they provide quality support, and their dashboard is easy to use

Pros

Moat provides a beautiful dashboard, featuring in-depth information regarding the advertisements shown on a publishers site. It is extremely easy to use and understand, with a plethora of information regarding nuances of any creative.

Cons

Honestly, there isn't much to not like, however I do wish they would reduce the color scheme a bit

July 2019

Andrea from Nine Entertainment Co.

Company Size: 1,001-5,000 employees

Industry: Broadcast Media

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Functionality

4.0

July 2019

Great vendor and easy to use dashboard

Pros

The dashboard allows you to split out different inventory as you like, and gives a lot of different metrics which are useful for brand safety, viewability

Cons

If they could make it quicker to navigate between different inventory, or filter by advertisers, sites, etc more easily.

May 2018

Sam from GroupM

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

May 2018

Best viewability platform out there!

Pros

What I like most is the ability to export data out of the platform at any level of granularity that I need.

Cons

The thing I like the least is that Facebook data has a 2-3 day delay to feed in but that is a minor inconvenience.

July 2019

Junde from Mindshare

Company Size: 10,000+ employees

Industry: Marketing and Advertising

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Functionality

4.0

July 2019

Quality of traffic (impressions)

Pros

Able to deep dive into different media channels

Cons

Media channels are separate into different tiles, need to download and analyze.

November 2017

Christie from Determined Marketing

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

November 2017

More information than you could ask for.

We were able to see what our ads were really delivering.

Pros

Moat gives you so much in depth information with actual video view rates, ad heat mapping, and tracking abilities.

Cons

It comes with a high price tag which makes it hard to access for smaller agencies. However, they work in collaboration with many other platforms so you are able to use their data, in a sense, that way.

November 2017

Anonymous

Verified Reviewer

Company Size: 501-1,000 employees

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

November 2017

A company devoted to transparency in the digital advertising realm

Pros

They audit digital ads and can establish credibility for our digital campaigns, and the analytics they offer are also very useful

Cons

Much more useful when working with high volume campaigns, but that is similar to some of their competitors

May 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4.0

Functionality

5.0

May 2019

I recently discovered this tool and love it!

Pros

Great way to dig deeper into ads that your company is currently running and also very helpful and doing research on competitors

Cons

I have not found anything that I dislike yet!