About Moat


Moat is a cloud-based analytics and intelligence platform, which helps transform brand advertising across all devices and channels. Primarily catering to midsize and large businesses, it is a digital marketing measurement tool, enabling brands, publishers and agencies to measure, visualize and enhance the impact of advertising in real time.

Key features of Moat include non-human traffic detection, understanding customer behavior, marketing analysis and visual/other content delivery measurement. Additionally, its full-service reporting platform helps with real-time updates, automated email alerts, collaboration and unification of third-party data on one screen, transaction tracking and creating collateral and graphs.

With insights into brand media and measurement strategy, Moat facilitates campaigns’ credibility, ad intelligence and understanding of industry trends. Also, it integrates with third-party software and provides an application programming interface. Support is extended online, and pricing is available on request.



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Supported Operating System(s):

Web browser (OS agnostic)

4 Reviews of Moat

Overall rating

5.00 / 5 stars

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December 2018

Anonymous

Verified Reviewer

Company Size: 1,001-5,000 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2018

Moat - A New Leader In The Digital Advertising Ecosystem

Moat has been amazing partners to work with, they provide quality support, and their dashboard is easy to use

Pros

Moat provides a beautiful dashboard, featuring in-depth information regarding the advertisements shown on a publishers site. It is extremely easy to use and understand, with a plethora of information regarding nuances of any creative.

Cons

Honestly, there isn't much to not like, however I do wish they would reduce the color scheme a bit

May 2018

Sam from GroupM

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

May 2018

Best viewability platform out there!

Pros

What I like most is the ability to export data out of the platform at any level of granularity that I need.

Cons

The thing I like the least is that Facebook data has a 2-3 day delay to feed in but that is a minor inconvenience.

November 2017

Christie from Determined Marketing

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

November 2017

More information than you could ask for.

We were able to see what our ads were really delivering.

Pros

Moat gives you so much in depth information with actual video view rates, ad heat mapping, and tracking abilities.

Cons

It comes with a high price tag which makes it hard to access for smaller agencies. However, they work in collaboration with many other platforms so you are able to use their data, in a sense, that way.

November 2017

Anonymous

Verified Reviewer

Company Size: 501-1,000 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

November 2017

A company devoted to transparency in the digital advertising realm

Pros

They audit digital ads and can establish credibility for our digital campaigns, and the analytics they offer are also very useful

Cons

Much more useful when working with high volume campaigns, but that is similar to some of their competitors