Primer

RATING:

5.0

(30)

About Primer

Primer is a cloud-based solution that helps art galleries, artists, collectors, and non-profit organizations streamline processes related to sales, inventory tracking, transaction monitoring, and more on a centralized platform. It enables staff members to create product profiles with details, such as images, names, dimensions, authentication certifications, and other relevant notes. Primer allows team members to maintain a client database with information, such as phone, email, past offers, sales history, and other interactions. It lets supervisors manage and track transactions with billing addresses, shipping addresses, payment currency, tax, fees, and commissions, among other information. Additionally, it lets employees sort inventory data, delete logs, create new re...

Primer Pricing

Starting price: 

$45.00 per month

Free trial: 

Available

Free version: 

Not Available

Primer product details
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Primer Reviews

Overall Rating

5.0

Ratings Breakdown

Secondary Ratings

Ease-of-use

5

Customer Support

5

Value for money

5

Functionality

5

Most Helpful Reviews for Primer

1 - 5 of 30 Reviews

Anonymous

1 employee

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed November 2023

I love Primer's function, and user-friendly operation system

My experience with Primer has been very good, and one of the best things is that the support is excellent. Whenever I have any questions, the Primer technician resolve the issues!

PROS

I used to use different databases, but with Primer, "data management" started making much more sense for the business. It is intuitive, and the customer service/assistance is swift and accurate. I am a one-person operation and do not have another brain to consult with, but Primer is THE brain I always consult with.

CONS

I don't have any issues. And with any problems, the Primer is very responsive to troubleshooting.

Sacha

Arts and Crafts, 1 employee

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2020

Great for studios, artists, and galleries alike

Intuitive design, ease-of-use, superb customer service, and their quick help desk response time are the standouts of Primer. I have created archives for three different art studios as well as used the platform for a commercial gallery. Artists often ask my advice for what database to use for tracking inventory and invoicing and I always recommend Primer. Also, I have seen artists become more involved in the care of their archive by the very act of creating one.

PROS

I love how all of the data can be tagged to relate with one another. This makes tracking collectors, works, collections, invoicing, shipping, and exhibitions seamless and creates a robust history of interactions between all of these categories (and more). Quickly making .pdfs for offer letters and checklists for shows is a huge plus.

CONS

I can't think of anything that is not a positive with the database or the service.

Reason for choosing Primer

Price, usability, sophistication, customer service. For artist's studios when we are discussing which database to use I often will mention that many galleries use the platform, so there is an immediate shorthand between the studio and galleries.

Reasons for switching to Primer

Primer is by and far more sophisticated and robust.

Jessann

Retail, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed May 2024

Easy to use and very functional!

PROS

I use this program daily and it is very easy to use. You can keep track of everything in once place. Also the customer service is great and responds quickly,

CONS

Nothing! Primer is a great software, I'd recommend it to any gallery or artist to keep track of their inventory.

Aryen

Fine Art, 2-10 employees

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed February 2024

I highly recommend Primer

I've enjoyed our experience using Primer. We haven't encountered any major issues and if we've ever had questions the developers have always been quick to respond. We're very happy and use the software every day.

PROS

Primer has been a wonderful addition to our team. It is well-designed, easy to use and offers everything we need for our day-to-day operations.

CONS

I have not encountered any cons with this product.

Rick

Fine Art, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed June 2020

Designed by a gallery owner, for galleries

First and foremost, the client service is tremendous. It would seem that they are on it 24/7. Explanations and fixes are dealt with practically immediately. I feel like Primer cares deeply about our experience with the product and they act on that. We are extremely pleased with the architecture of the interface - it's simplicity and functioning belie a complex software that evens out the playing field with our competitors in the business. The introduction of new features and refinement of established ones seems ongoing and perfect.

PROS

As a daily user of Primer I am particularly pleased with its ease of use. As a relational database it makes accessing and searching for information to create transactions extremely simple. Invoices, offers to clients, loans, consignments in and out, exhibition checklists are all intuitive and take very little time to create. The speed with which it takes to output necessary forms and reports is a lifesaver. My previous inventory system was a bespoken application which I included barcoding for inventory control and labeling in. Primer's willingness to integrate barcoding was essential to my decision to switch. The recent addition of online viewing rooms - one of the most widely used advancements in the gallery industry with the onset of the pandemic - was swift and very effective. We have used it successfully since the first release of it. I willingly agreed to work with the beta version of it and it is nearly perfect. The online hosting and automatic upgrades to the most recent releases of FMP are worth the price of admission alone.

CONS

There is very little to Primer that I am critical of. FMP is not great at word processing and there are a few areas where adjusting text could make it a little smoother perhaps. Sometimes the syntax used to describe functions is a little cloudy but these are hardly anything more than idiosyncratic details that most users probably wouldn't even notice. I wish there was a PDF download function to the online viewing rooms because some of my clients like to keep records of the works offered but I am sure that will come soon enough

Reason for choosing Primer

I particularly liked that upgrades and tech support were included in the fee. Others seemed to universally charge for them or limited the access to tech support. Primer was also willing to integrate barcodes in the inventory module, which was both essential for our work flow but also showed a real interest in our needs and business. While some had features the Primer lacks, they were not deal breakers. The fact that it is FMP based makes it attractive so that we are not caught up in a proprietary software that cannot be accessed with other systems. Some of the out of the box solutions were woefully lacking in certain features and came about as an afterthought to their original functions. Primer is about inventory control, client contact and communication.

Reasons for switching to Primer

The main reason I switched was that [SENSITIVE CONTENT HIDDEN] was a gallery owner who intrinsically understood what we needed from an inventory system and CMS. Also, the features that Primer offered would have been prohibitively expensive to develop on our own and at the time we were approached I was already considering a switch.