About Beacon

Beacon is truly cross-platform, detecting invalid clicks across all major paid search and paid social channels (including Google Search Ads, Bing, Facebook, Instagram, Twitter, Snapchat, and more) as well as programmatic/display advertising.

HOW BEACON WORKS:

Detect bots Ad-verification and click fraud prevention platforms typically rely on a limited number of indicators and potentially out-of-date “blacklist” IP lists, when analyzing for user authenticity. Beacon uses Digital Journey Tracking to collate all visitor actions and uses this data for individual visitor behavioral and network analysis, as well as looking at dozens of parameters to perform advanced OS/device fingerprinting.

Block bots Beacon click fraud protection ensures that when a bot...


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8 Reviews of Beacon

Average User Ratings

Overall

4.13 / 5 stars

Ease-of-use

4.0

Value for money

4.0

Customer support

3.5

Functionality

4.5

Ratings Snapshot

5 stars

(2)

2

4 stars

(5)

5

3 stars

(1)

1

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

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Showing 1 - 8 of 8 results

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November 2019

User Profile Picture

Adhi from Palladium

Verified Reviewer

Company Size: 51-200 employees

Industry: Hospital & Health Care

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Functionality

5.0

November 2019

Grow Your Email List Using eBook

I can create ebook quickly just by following the wizard.

Pros

Beacon help you create a good looking ebook from the existing content that you already have. You can import the content just by giving Beacon the ULR to the page.

Cons

There are limited templates that you can use. It would be nice to have more pre-designed template for the users to choose.

March 2019

User Profile Picture

Mick from MEDIAPAKT AS

Verified Reviewer

Company Size: 11-50 employees

Industry: Information Technology and Services

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Functionality

4.0

March 2019

One-stop Social Media Analytics

Pros

Want to identify which social channels/posts drive the most traffic or engagement? Easy to get the required data with no excessive digging into the profiles one by one. Set targets, measure and evaluate.

Cons

The customizing options for the reports could be more elaborate.

Response from Beaconsoft

Replied March 2019

Thank you for your review. I note your comment and it is an area we have been working on. The latest release has the ability to export data for more sophisticated reporting, which should address your observation. Note also that Beacon now covers the full spectrum of digital channels including email, PPC, SMS as well as social channels, giving actionable insights across all channels within a digital campaign for overall campaign improvement.

April 2020

Ishita from Morning picker

Company Size: 201-500 employees

Industry: Research

Review Source: Capterra


Ease-of-use

5.0

Customer support

1.0

Functionality

4.0

April 2020

Easy to use, yet requires connection

Pros

I was very enthisiased by the interactive presence of features on the software. The categories that were shown were very interactive and informative. No one needs to approach other search engines such as Google etc. All the information with good amount of quality content is present on the same site. the options available are very easy to use due to the presence of filter option that categorises preferences as per our needs. The number or quantity of entries is good.

Cons

The software requires good amount of modification. Not only does the content need to be good, but also the display of the information. This includes faster search options, proper alignment of texts, proper spacing between the texts with the presence of more visuals. Exactly like the computer chips, the software also needs to optimise its functioning with least space consumption on the device. In order to enhance the legitimacy of the information,more reviews need to be included.

April 2020

User Profile Picture

Jovi from moresalt

Verified Reviewer

Company Size: 1 employee

Industry: Marketing and Advertising

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Functionality

4.0

April 2020

Re-Targeting Has Never Been Easier

Pros

I appreciate the fact that Beacon helps me understand which strategy is best when trying to reach new audiences, finding one that works, and re-target those core audiences for a more efficient campaign. Getting engagement up is also very much possible when using Beacon as the software provided me with engagement metrics which has helped me figure out ways to better connect with my followers on social media.

Cons

The user interface can be quite confusing at times with the amount of data that is provided to you. It's a software better suited to people who enjoys having granular control over their data.

August 2020

Francisco from Neuractiva

Company Size: 2-10 employees

Industry: E-Learning

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2020

Creating lead magnets effectively and easily with Beacon

Great software for generating professional lead magnets.

Pros

It is a great solution because: 1. It allows you to generate lead magnets in different formats (ebook, resource guide, checklist) and since they are editable, you can easily adapt it to your requirements. 2. In the same way you can create different types of Opt-in forms with attractive and striking designs. 3. Since it allows you to import old pdfs, you can now reuse your old material. 4. The integration with Automizy allows me to automate the process of sending lead magnets more easily and without complications.

Cons

I would like you to add designs with a more modern and creative look to the ebooks. An integration with Clapboard would be great, since it would allow me to generate Video Lookbooks and SmartPDFs with this app.

April 2020

User Profile Picture

Janki from Self-Employed

Verified Reviewer

Company Size: 1 employee

Industry: Marketing and Advertising

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

2.0

Value for money

3.0

Customer support

4.0

Functionality

5.0

April 2020

An all-in-one platform to measure the impact of your marketing campaign and your content!

Pros

Beacon integrates responses from all social media platforms for various campaigns, making it easy for me to track how the content I have put out on variousness platforms is perceived by users and then target audience.

Cons

It is a little difficult to navigate, burn get some better once you get the hang of it.

April 2020

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Functionality

5.0

April 2020

At-home Media-Market Analytics

Pros

Really helpful in organizing and recalling data, targets and evaluations.

Cons

Although the pricing options were well within an affordable bracket for an organisation that's financially afloat, they still appear to be a bit stingent.

April 2020

Anonymous

Verified Reviewer

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

3.0

Value for money

3.0

Customer support

3.0

Functionality

4.0

April 2020

Must Have Tool for every Digital Marketer

Pros

It's easy to interact and respond interface along with seamless features like analytics, real-time digital marketing activity makes it effortless for writers like us who are just getting started in the area of digital marketing.

Cons

Not sure about it yet as I am just testing the waters of Digital arena right now.