About Beacon

Beacon is truly cross-platform, detecting invalid clicks across all major paid search and paid social channels (including Google Search Ads, Bing, Facebook, Instagram, Twitter, Snapchat, and more) as well as programmatic/display advertising. HOW BEACON WORKS: Detect bots Ad-verification and click fraud prevention platforms typically rely on a limited number of indicators and potentially out-of-date “blacklist” IP lists, when analyzing for user authenticity. Beacon uses Digital Journey Tracking to collate all visitor actions and uses this data for individual visitor behavioral and network analysis, as well as looking at dozens of parameters to perform advanced OS/device fingerprinting. Block bots Beacon click fraud protection ensures that when a bot is detected, the ...
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Beacon performance dashboard showing the impact of bots, the number of impressions, clicks & human visitors. See ad budgets & how much is wasted by bots. Over time, the bot impact will fall as Beacon detects & blocks bots on Facebook, Instagram & Google.

Beacon User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4

Customer support

4

Functionality

4.5

Showing 1 - 5 of 12 reviews

User Profile

Adhi

Verified reviewer

Company size: 51-200 employees

Industry: Hospital & Health Care

Time used: Less than 12 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
5

Functionality

out of 5

November 2019

Grow Your Email List Using eBook

I can create ebook quickly just by following the wizard.

Pros

Beacon help you create a good looking ebook from the existing content that you already have. You can import the content just by giving Beacon the ULR to the page.

Cons

There are limited templates that you can use. It would be nice to have more pre-designed template for the users to choose.

Dermot

Company size: 2-10 employees

Industry: Financial Services

Time used: More than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

November 2021

Digital marketeers fundamental tool for campaign planing and optimal delivery and ad balancing.

A very professional company with a great product which transfers the power to the consumer / user of digital marketing, providing the up to the minute data on digital ad spend and productivity.

Pros

We've been a long term fan of Beacon, having used the platform for a few years now, we have seen it evolve into what it is today; a powerful click fraud protection platform. What makes Beacon stand out is it's multichannel click fraud detection feature which shows bot and human activity, click fraud protection for Facebook, and the metrics it gives us into visitor engagement and cost per engaged visitor. Without this insight into what is really happening on our paid media, we'd be making decisions based on wrong data. The team our outstanding to work with.

Cons

At the higher end of product pricing, but as in life you get what you pay for. Apart from that there aren't really any.

Reasons for choosing Beacon

Professional team, subject matter knowledge and a practical and well presented solution.

Ishita

Company size: 201-500 employees

Industry: Research

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
1

Customer support

out of 5
4

Functionality

out of 5

April 2020

Easy to use, yet requires connection

Pros

I was very enthisiased by the interactive presence of features on the software. The categories that were shown were very interactive and informative. No one needs to approach other search engines such as Google etc. All the information with good amount of quality content is present on the same site. the options available are very easy to use due to the presence of filter option that categorises preferences as per our needs. The number or quantity of entries is good.

Cons

The software requires good amount of modification. Not only does the content need to be good, but also the display of the information. This includes faster search options, proper alignment of texts, proper spacing between the texts with the presence of more visuals. Exactly like the computer chips, the software also needs to optimise its functioning with least space consumption on the device. In order to enhance the legitimacy of the information,more reviews need to be included.

Mark

Company size: 2-10 employees

Industry: Marketing and Advertising

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
4

Value for money

out of 5
4

Customer support

out of 5
5

Functionality

out of 5

January 2022

Multi-channel Protection

Pros

Through our valued partnership with Beacon, we are able to offer our clients multi-channel ad fraud protection to improve paid campaign performance. The beauty of Beacon is that it's automated and works in the background to block invalid traffic without any input from our team. We simply let it do its magic!

Cons

The reporting feature has reduced since we started.

Annie

Company size: 2-10 employees

Industry: Management Consulting

Time used: Less than 2 years

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

November 2021

Beacon Review

Really helpful and friendly team who know their stuff inside out. Very passionate about their product and delivering brilliant results.

Pros

Quick and easy to deploy, very effective and avoiding bots and improving campaign results.

Cons

Nothing - the software is great. Easy to deploy and utilise.