About Aha!

Aha! is the world's #1 product development software. Our suite of tools seamlessly work together to help teams turn raw concepts into valuable new capabilities — for customers and the business. Set strategy, spark creativity, crowdsource ideas, prioritize features, share roadmaps, manage releases, and plan development. More than 5,000 companies trust Aha! to build lovable products and be happy doing it. Think collaboratively Create a digital notebook to record and refine key thoughts. Use free-form text, digital sticky notes, and diagrams to visually capture raw concepts and polish them by yourself or with the team. Capture bright ideas Crowdsource ideas and customer feedback in a central ideas portal. Analyze trends and engage with customers to find out exactly wha...

Aha! Pricing

Premium: $59.00 per user per month Enterprise: $99.00 per user per month Enterprise+ : $149.00 per user per month *All plans are billed annually. Visit the website for monthly subscription prices.

Starting price: 

$59.00 per month

Free trial: 

Available

Free version: 

Not Available

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Aha! User Reviews

OVERALL RATING

SECONDARY RATINGS

Ease-of-use

4.5

Value for money

4.5

Customer support

5

Functionality

4.5

Showing 1 - 5 of 457 reviews

Emily

Company size: 11 - 50 employees

Time used: Less than 6 months

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

June 2022

Aha! Review

User Profile

David

Verified reviewer

Company size: 11-50 employees

Industry: Facilities Services

Time used: Less than 6 months

Review Source: Capterra

This review was submitted organically. No incentive was offered
4

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

July 2020

I will use this software for the rest of my career. It's worth every penny.

If you've used developer-centric tools (Jira, for example), you know that they may be great for tracking stories and sprints, but they have very limited support (if any) for tracking the actual thought process in coming up with those stories. Either they don't have enough levels of hierarchy, or they try to get away with tags for everything. This is the first product that I've every used that has a structured methodology and design approach to evaluating your goals as a company / department; figuring out what initiatives support those goals; further breaking the initiatives down into master features (sometimes called Epics in other packages), and then individual features (stories). It also generates beautiful roadmaps, and has a transformational scorecard feature that lets you set up the criteria that matter, then rate all of your features, then calculate a score so you have a definitive order in which to do things.

Pros

The comprehensiveness of this software is incredible. It has almost everything you can possibly conceive of when building nearly any type of product or service. It helps you organize, plan, communicate, rate, rank, document, and create everything you need, except the actual software code (but you can just assign the stories to your dev team, and/or sync to another product). It also empowers you to have the conversations with stakeholders to figure out truly what's important (as opposed to the endless chorus of "it's all important"). I wish I would have known about this years ago.

Cons

The single largest missing feature is OKR support. There are goals and metrics, but not a structured way to do OKRs for products/teams. But there is also plenty of other software in the world that does it. We did struggle a bit with the integration with Jira, but that's largely because of Jira deficiencies.

Reasons for switching to Aha!

Jira is horrible at anything above a story or sprint. It's a miserable product to use when actually trying to plan, rate and rank your work. Yes there are epics, but it feels like anything at the Epic level and above is an after-thought. The product just screams "this is for developers" and product managers just have to suffer their way through it. There is almost nothing you can use to communicate to stakeholders what's going on. Burndown charts don't mean anything to executives, and it's shocking after 20 years that they still don't have a roadmap feature.

Ryan

Company size: 1,001-5,000 employees

Industry: Hospital & Health Care

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
5

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

June 2022

Finally A Product Management Application That Solves All Needs

From the moment our trial started, I was impressed by the software and support we were provided. We weren't provided a sales pitch to later lead to a demo with no direction as is the case with most new application onboarding. Our sales person was also our technical advisor with a background in product management. They were able to answer all questions during our initial call. They demoed the product as it related to our experiences. And, they provided technical support throughout our trial. It truly was an excellent experience.

Pros

Aha! solves nearly every need we have for product management. It easily integrates with systems we've found difficult to connect in the past and it provides a straightforward, easy-to-use interface for stakeholders to provide Ideas and Requirements. One or both of these have been a major struggle for other applications we've tested. On top of this, Aha! provides a structure to our product management and future roadmap that we've not had in the past. This is important as a single user may work across multiple workspaces managing a multitude of products.

Cons

If you are not familiar with the technical setup, there are some complexities to work through, especially if integrating with other systems. However, once done correctly, these integrations work flawlessly. Also, if you are new to agile product management or you've never worked in a rigid product roadmap structure in the past, there is a learning curve. With this said, once learned, it will make you a better product manager while making you far more productive.

Reasons for choosing Aha!

They solved for nearly all of our use cases and provided an experience and product that will allow use to grow over time.

Weronika

Company size: 51-200 employees

Industry: Computer Software

Time used: Less than 2 years

Review Source: Capterra

This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.
5

Ease-of-use

out of 5
4

Functionality

out of 5

August 2022

I like using it

Pros

Overall I like using it as it allows you to build a really advanced roadmap and track release numbers / features. It's also very easy to use even for people who are new users.

Cons

If your roadmap is large, the site will lag a little which is understandable but tiny bit annoying.

Greg

Verified reviewer

Company size: 1 employee

Industry: Sports

Review Source: Capterra

This review was submitted organically. No incentive was offered
5

Ease-of-use

out of 5
4

Value for money

out of 5
5

Customer support

out of 5
5

Functionality

out of 5

May 2022

So glad to have finally found and settled on Aha! Quite aptly named!

This is one of the slickest, most beautiful, well-thought-out, powerful, and extensible tools I've ever seen. It took a while to get all settled into exactly how it fits in with my needs, but the documentation AND customer support were second-to-none during the trial to help me get there. Once I did...wow, it's slick and powerful.

Pros

I loved so many things about Aha!, but probably the most important thing was my ability to manage and prioritize a LOT of my product's features that can also be tied to Epics, Storys, Initiatives, and Goals in a very slick and powerful interface.

Cons

The product becomes cost-prohibitive, especially for startups, if you wish to use the "Develop" side of the product as well as the "Roadmap" side. For some reason, you need to step up to an extremely expensive Enterprise version, which makes little sense as smaller companies would of course want to use sprint planning and many other critical lower-level engineering and development features. The trials only allow one or the other, not both (without a very confusing experience), which seems odd for the same reason.

Reasons for choosing Aha!

Aha! has well-thought-out capabilities that blend strategy and roadmap planning with powerful feature management. I don't believe there is another product out there that comes close in this regard. And in such a gorgeous, flexible, and easy-to-use interface.

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