--- title: "ROLLER Software Overview 2026 - Features & Pricing" description: "Review of ROLLER Software: system overview, features, price and cost information. Get free demos and compare to similar programs." source_url: "https://www.softwareadvice.com/business-management/roller-profile/" page_type: "product" language: "en" publication_date: "2026-10-22" --- [Home](https://www.softwareadvice.com/) / [Business Management Software](https://www.softwareadvice.com/business-management/) / ROLLER Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. Overview [Reviews](https://www.softwareadvice.com/ticketing/roller-profile/reviews/)[Alternatives](https://www.softwareadvice.com/ticketing/roller-profile/alternatives/) # ROLLER Review Custom quote Free trial 4 plans Updated October 22, 2026 Written by [Giorgia Pisano](https://www.softwareadvice.com/resources/author/giorgia-pisano/) Content Associate Edited by [Lindsay Page](https://www.softwareadvice.com/resources/author/lindsay-page/) Editor Wondering if ROLLER is right for your organization? Our Business Management Software selection experts can help you in 15 minutes or less. On this page - Our Summary - User Interface - Popular Alternatives - Pricing and Plans - Features - Integrations - Key Sentiments - User Reviews - Frequently Asked Questions - Popular Comparisons ## Our Summary ROLLER 4.2 [(148)](https://www.softwareadvice.com/ticketing/roller-profile/reviews/) Pros: - Customer experience - Point of sale (POS) Cons: - Reporting accuracy - Payment system speed Pricing Pricing available upon request ### What is ROLLER: ROLLER is a cloud-based platform that helps attractions, entertainment venues, and leisure businesses manage their ticketing, membership system, customer relationships, and marketing. ROLLER has features that help venues increase the amount of money visitors spend, cut down on wait times, and empower managers and admins with faster, simpler processes. ### Why we like ROLLER: ROLLER provides easy electronic payments and effective payment processing in general. ROLLER is also known for its event scheduling capabilities, which eliminates much of the manual work for managers in the attractions and entertainment industries. Many also find ROLLER a simple solution, giving it a [4.4 out of 5](https://www.softwareadvice.com/ticketing/roller-profile/reviews/) stars for ease of use. ### Who should use ROLLER: ROLLER is a solid fit for managers and administrators who work for theme parks, water parks, museums, zoos, and other businesses in the attractions industry. It’s a particularly good match for managers who want to optimize spend-per-head and reduce the manual work involved in setting up and changing their attractions. ROLLER is effective for both small and midsize businesses, with 87% of their reviews coming from employees of companies with between 11 and 200 employees. Do you work for ROLLER? [Manage this product listing](https://www.g2.com/products/roller-software-roller/claim_requests/new?auto=true) Wondering if ROLLER is right for your organization? Our Business Management Software selection experts can help you in 15 minutes or less. ## ROLLER User Interface ## Popular ROLLER Alternatives Main Product ROLLER 4.2 [(148)](https://www.softwareadvice.com/ticketing/roller-profile/reviews/) Ratings Breakdown - 4.31Ease of use - 3.97Value for money - 4.15Customer support - 4.09Functionality Pricing Available upon request Get Price Alternative Product [PayPal Payments](https://www.softwareadvice.com/retail/paypal-profile/) 4.6 [(26711)](https://www.softwareadvice.com/retail/paypal-profile/reviews/) Ratings Breakdown - 4.65Ease of use - 4.52Value for money - 4.25Customer support - 4.56Functionality Pricing Available upon request Get Price Alternative Product [Venmo](https://www.softwareadvice.com/retail/venmo-profile/) 4.7 [(9309)](https://www.softwareadvice.com/retail/venmo-profile/reviews/) Ratings Breakdown - 4.74Ease of use - 4.75Value for money - 4.41Customer support - 4.62Functionality Pricing Available upon request Get Price Alternative Product [Square Point of Sale](https://www.softwareadvice.com/retail/square-point-of-sale-profile/) 4.6 [(3044)](https://www.softwareadvice.com/retail/square-point-of-sale-profile/reviews/) Ratings Breakdown - 4.68Ease of use - 4.50Value for money - 4.34Customer support - 4.54Functionality Pricing Starting at $49.00 per month Get Price Alternative Product [HoneyBook](https://www.softwareadvice.com/crm/honeybook-profile/) 4.7 [(694)](https://www.softwareadvice.com/crm/honeybook-profile/reviews/) Ratings Breakdown - 4.61Ease of use - 4.61Value for money - 4.66Customer support - 4.54Functionality Pricing Starting at $36.00 per month Get Price ## ROLLER Overview ROLLER is a cloud-based solution for attractions, entertainment and leisure venues. They help venues manage operations and improve the guest experience. It assists with ticketing, point-of-sale (POS), customer relationship management (CRM), waivers, gift cards, email, entry management and checkouts, among other processes. ROLLER caters to brands across multiple industry verticals, including trampoline parks, amusement parks, water parks and cultural attractions. ## ROLLER Pricing and Plans ROLLER has four plans. Enterprise, Premium, Pro, and Lite are custom-priced. Free trial Enterprise Custom Quote Available Enterprise plan includes: - Unlimited POS/SSK licences - Dedicated Customer Success Manager Premium Contact us for pricing Premium plan includes: - 10 POS/SSK licenses - Mobile F&B ordering - Membership agreements - Custom checkout domain Pro Contact us for pricing Pro plan includes: - 6 POS/SSK licences - Online accounts - Guest flags & bans - Multiple checkouts - Custom permissions & security - Wristband management Lite Contact us for pricing Lite plan includes: - 2 POS/SSK licences - Online checkout - Point of Sale - Party packages - Memberships - Integrated payments - Cashless card integration - Analytics - iQ Confused about pricing? We've got you covered. Get a personalized pricing breakdown tailored to your specific needs—no guesswork, no generic estimates. ### How does ROLLER pricing compare to alternatives? Explore how ROLLER's pricing and plan options compare with top alternatives below. | Product | Starting price | Free trial | Free version | Value for Money | | --- | --- | --- | --- | --- | | ROLLER4.2[(148)](https://www.softwareadvice.com/ticketing/roller-profile/reviews/) | Pricing available upon request | Available | Not available | 4.0 | | [PayPal Payments](https://www.softwareadvice.com/retail/paypal-profile/)4.6[(26,711)](https://www.softwareadvice.com/retail/paypal-profile/reviews/) | $0.09 | Not available | Available | 4.5 | | [Venmo](https://www.softwareadvice.com/retail/venmo-profile/)4.7[(9,309)](https://www.softwareadvice.com/retail/venmo-profile/reviews/) | Free | Not available | Available | 4.8 | | [Stripe Payments](https://www.softwareadvice.com/product/49509-Stripe/)4.6[(3,392)](https://www.softwareadvice.com/product/49509-Stripe/reviews/) | Pricing available upon request | Not available | Not available | 4.3 | | [Square Payments](https://www.softwareadvice.com/online-payment/square-payments-profile/)4.7[(2,719)](https://www.softwareadvice.com/online-payment/square-payments-profile/reviews/) | Free | Not available | Available | 4.5 | ROLLER4.2[(148)](https://www.softwareadvice.com/ticketing/roller-profile/reviews/) * * * Starting price Pricing available upon request Free trial Available Free version Not available Value For Money 4.0 - [PayPal Payments](https://www.softwareadvice.com/retail/paypal-profile/)4.6[(26,711)](https://www.softwareadvice.com/retail/paypal-profile/reviews/) * * * Starting price $0.09 Free trial Not available Free version Available Value For Money 4.5 - [Venmo](https://www.softwareadvice.com/retail/venmo-profile/)4.7[(9,309)](https://www.softwareadvice.com/retail/venmo-profile/reviews/) * * * Starting price Free Free trial Not available Free version Available Value For Money 4.8 - [Stripe Payments](https://www.softwareadvice.com/product/49509-Stripe/)4.6[(3,392)](https://www.softwareadvice.com/product/49509-Stripe/reviews/) * * * Starting price Pricing available upon request Free trial Not available Free version Not available Value For Money 4.3 - [Square Payments](https://www.softwareadvice.com/online-payment/square-payments-profile/)4.7[(2,719)](https://www.softwareadvice.com/online-payment/square-payments-profile/reviews/) * * * Starting price Free Free trial Not available Free version Available Value For Money 4.5 ## ROLLER Features Drawn from insights across 148 verified reviews, we've outlined ROLLER's best and worst rated features and how they stack up against the average rating. ROLLER's score Category average ROLLER's Best Rated Features Calendar/Reminder System 4.83 4.30 category average Document Storage 4.71 4.13 category average Data Security 4.70 4.33 category average ROLLER's Worst Rated Features Customer Accounts 3.44 3.87 category average Sales Reports 3.50 3.70 category average Mobile Access 3.57 4.01 category average - Popular features found in Business Management Accounting Billing & Invoicing Client Management Inventory Management Marketing Automation Order Management Purchasing & Receiving Scheduling Task Management Time & Expense Tracking Training Management - More features of ROLLER Access Control Access Controls/Permissions Accounting Integration Activity Dashboard Activity Tracking Alerts/Escalation Alerts/Notifications API Attendance Management Attendee Management Barcode/Ticket Scanning Booking Management Calendar Management Calendar/Reminder System Campaign Management Compliance Management Conferences/Conventions Contact Management Credit Card Processing CRM Customer Accounts Customer Database Customer Data Management Customer History Customer Management Customizable Branding Customizable Fields Customizable Forms Customizable Reports Customizable Templates Data Import/Export Data Security Debit/Credit Card Processing Digital Signature Discount Management Document Management Document Storage Drag & Drop Dues Management eCommerce Management Electronic Payments Electronic Signature Email Management Email Marketing Email Reminders Email Templates Employee Management Event Calendar Event Management Event Scheduling Event Ticketing Financial Analysis Financial Management Food & Beverage Management Forms Management Gamification Gift Card Management In-Person Payments Interaction Tracking Internal Chat Integration Inventory Tracking Kiosk Ticketing Loyalty Program Member Communication Member Database Membership Management Membership Renewals Membership Signup Member Types Mobile Access Mobile Payments Mobile Signature Capture Mobile Ticketing Multi-Currency Multi-Facility Multi-Language Multi-Location Multiple Payment Options Offline Access Online Payments Online Signing Online Ticketing Onsite Ticketing Payment Fraud Prevention Payment Links Payment Processing PCI Compliance Point of Sale (POS) Point of Sale (POS) Integration Print-at-Home Promotions Management QR Codes Real-Time Data Real-Time Reporting Real-Time Updates Receipt Management Recurring/Subscription Billing Registration Management Reminders Reporting/Analytics Reporting & Statistics Reservations Management Resource Management Restaurant POS Retail POS Returns Management Role-Based Permissions Room Block Management Sales Management Sales Reports Sales Trend Analysis Searchable Database Search/Filter Season Tickets Secure Data Storage Security Gate Access Control Segmentation SMS Messaging Social Media Integration Social Promotion Staff Management Status Tracking Stock Management Support Ticket Management Survey/Poll Management Surveys & Feedback Third-Party Integrations Ticket Brokering Ticketing Ticket Reservations Transaction History Transaction Monitoring User Management Venue Management Volunteer Management Waiver Kiosk Website Management Weddings/Parties Workflow Management ## ROLLER Integrations Based on 148 verified reviews, we've identified products most frequently integrated withROLLER. Xero Integration rated 5.0 from 2 reviews Workforce.com Integration rated 4.0 from 1 review Klaviyo Integration rated 4.0 from 1 review Chatway Live Chat Integration rated 5.0 from 1 review Humanitru Integration rated 5.0 from 1 review HubSpot CRM Integration rated 4.0 from 1 review See all 15 integrations ## ROLLER Key Sentiments We analyzed 148 verified reviews for ROLLER to find out what actual users really think. Most Positive Sentiments Staff response 85% Positive 15% Neutral 0% Negative Users commend ROLLER for its efficient staff management capabilities across multiple branches effectively. They appreciate the quick response times to inquiries and the staff's receptiveness to feedback, which helps address issues promptly. The system's ability to optimize staffing levels and reduce wage costs is also highly valued by users. Team professionalism 67% Positive 17% Neutral 17% Negative Users praise the professionalism and dedication of the ROLLER team, noting their commitment to providing an innovative platform. They appreciate the ongoing flow of new features and the support provided during the setup process. The team's efforts in making the business run smoothly and professionally are highly valued by users. POS training 63% Positive 21% Neutral 16% Negative Users find ROLLER's POS system user friendly and easy to train new employees on, which enhances the overall customer experience. They appreciate the simplified interface and the quick acclimation period for new staff, making the transition from previous POS systems smoother. The system's adaptability and functionality are also highlighted as key benefits. Least Positive Sentiments Booking management 48% Positive 26% Neutral 26% Negative Users find ROLLER's booking management system convenient, noting an appreciation for the integration with POS systems and the ease of accessing booking records. However, many noted challenges with mobile compatibility, payment processing issues, and occasional stability problems. These issues can lead to difficulties in managing bookings and processing payments efficiently. Web training 50% Positive 29% Neutral 21% Negative Users appreciate ROLLER's web-based software for its cloud functionality and ease of use, which simplifies managing their business online. They find the system intuitive and quick to learn, with many valuing the ability to go fully online. However, some users face difficulties with product search and find single-use sites frustrating for chains. Customer service 54% Positive 25% Neutral 21% Negative Users appreciate ROLLER's customer service for its friendly and supportive nature, with many highlighting the helpful customer support and check-in system. They value the honest feedback from customers and the proactive approach of the support team in ensuring satisfaction. However, users also experience limitations with booking management, occasional confusion among customers, and issues with support availability, which can affect their overall experience. ## ROLLER User Reviews ## ROLLER customer ratings - Overall rating: 4.2/5 - Total reviews: 148 ### Rating distribution - 5 stars: 73 reviews (49%) - 4 stars: 49 reviews (33%) - 3 stars: 12 reviews (8%) - 2 stars: 10 reviews (7%) - 1 star: 4 reviews (3%) ### Secondary ratings - Ease of use: 4.3/5 - Value for money: 4.0/5 - Customer support: 4.2/5 - Functionality: 4.1/5 --- ### Powerful All-in-One System - Overall rating: 5/5 - Reviewer: Reon C. - Verified reviewer: Yes - Industry: Entertainment - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: April 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, ROLLER has been a strong operational backbone for our business. It significantly improves efficiency across admissions, waivers, and transactions, and supports a smoother guest experience. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros ROLLER provides a very streamlined and integrated system for managing operations. The all-in-one functionality—covering ticketing, waivers, POS, and reporting—makes daily management much more efficient. The online booking experience is clean and user-friendly, which helps drive advance sales and reduces friction at check-in. Real-time reporting and analytics are also valuable for tracking performance and making operational decisions quickly #### Cons Some backend processes can feel rigid, especially when trying to customize workflows or promotions.s. The reporting, while useful, can sometimes lack deeper customization or require extra steps to extract specific insights. Additionally, occasional system lag or delays during peak times can impact front desk efficiency. --- ### Impressive Improvements and a better Roller experience every year (Thanks [sensitive content hidden] !) - Overall rating: 4/5 - Reviewer: Maddison E. - Verified reviewer: Yes - Industry: Entertainment - Company size: 201-500 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Roller has become a core part of our operations, and we’re very happy with how far it’s come. While it’s not yet a complete all-in-one solution, we’re confident it’s heading in the right direction. With continued improvements, particularly around event management and their food and beverage systems, we can see ourselves running our entire business on Roller. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 4/5 #### Pros Over the years of using Roller, we've seen a significant improvement in one-on-one support and account management. There was a time when we seriously considered moving away from the platform. However, we chose to stay, and are glad we did, due to the steady enhancements in the ticketing system, payment portals, and the increased engagement from our account manager, who has made a conscious effort to be present and work collaboratively with us on solutions. THANKS [sensitive content hidden] ! One of the biggest improvements has been in payment processing. The ability to identify payments linked to specific bookings and guest accounts, track spending over time, and issue refunds easily has played a critical role in streamlining our operations and improving the guest experience. While Roller isn’t fully customisable, we’ve appreciated how tailored solutions and thoughtful adaptations have been introduced to better suit the unique needs of our business and how we sell our products. We’ve particularly valued the introduction of price rules and schedules over the past seasons. These tools became essential in the post-COVID environment, where managing guest bookings, capacity, and queues became more important than ever. The progressive checkout has also been a game changer. Not only is it visually appealing, but it’s far more user-friendly compared to the previous format. It enhances the overall customer experience and aligns well with modern consumer expectations. We’ve also seen great success with the online party package system. Allowing guests to purchase and manage their own bookings has led to a noticeable increase in party sales, while also reducing the administrative load on our team. #### Cons If you had asked me a few years ago, I could have easily written a page and a half outlining the things we didn’t like or appreciate about Roller. However, as the platform has developed over time, that list has steadily decreased. One of our earlier frustrations was being limited to selling tickets as a standard product. With the introduction of schedules, improvements in stock product functionality, and now the implementation of price rules, our experience with ticketing and the overall system use has significantly improved. That said, there are still areas where we’d love to see further development, particularly in how events are booked. We currently rely on external software (Priava/Elite) to manage and invoice event bookings, as Roller’s event management features aren’t yet at the level offered by those systems. We’re hopeful that as Roller continues to evolve, it will eventually allow us to run all aspects of our business (food & beverage, ticketing, event management, lockers etc.) within a single, unified platform. Another area we’re keen to see improvement in is guest account management. Specifically, we’d like guests to have more autonomy in managing their bookings. For example, being able to change their visit date without needing to contact our team via phone or email. This was a feature we were expecting last season, but unfortunately, it wasn’t implemented successfully. We’re hoping to see it available and functioning smoothly this season. #### Reasons for choosing ROLLER We chose ROLLER because it offers a more comprehensive, all-in-one platform tailored to our theme park’s needs. Its ticketing, scheduling, and progressive checkout features handle capacity and bookings better. Plus, strong account management and plans to integrate food, events, and more aligned with our long-term goals. There's also the support that is within Australia whereas, at the time, the only support for VivaTicket would be international. #### Vendor response Maddison! Thank you for such a thoughtful and detailed review. We’re so pleased to hear how ROLLER has continued to improve your experience over the years, from ticketing and payments to account management and support. It’s great to know features like progressive checkout, party packages, and price rules have made a real impact on your operations. We also appreciate your honest feedback on event management and guest account functionality. These are key areas of focus for us, and your insights help guide where we should keep improving. We’re grateful you chose to stay with ROLLER, and we look forward to continuing to evolve the platform to better meet the needs of your business. Replied September 2025 --- ### Do Not Recommend - Overall rating: 2/5 - Reviewer: Tish J. - Verified reviewer: Yes - Industry: Entertainment - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: March 2026 - Review source details: This review was submitted organically. No incentive was offered Terrible experience, from the platform not being user friendly to losing customers due to it dropping all memberships after a year to being stuck with slow costumer service that usually leads to us troubleshooting and going to a hard copy by hand because the answer is "no" or "you need to upgrade to the pro version". Our indoor playground has not had a good experience at all with Roller. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 2/5 #### Pros Not much at all. Especially the fact that Roller caused us to lose 15% of our monthly memberships because it didn't roll over after a year and we had to reach out and ask them to sign up again. Very expensive as well. #### Cons Overpriced. Terrible costumer service so that issues do not get resolved in a timely manner and the customer is always gone by the time they respond. The answer to any issue is usually "buy the pro version". After a year it deleted the membership accounts and we had to get all members to re-enlist therefore losing a good portion of our costumers. They increased an already high price by 7% this year. Even after severe dissatisfaction they refuse to let us out of our contract for the remainder of the year. #### Vendor response Thank you for taking the time to share your experience — we're truly sorry for the frustration and disruption this has caused your business. We understand how deeply the loss of memberships impacts both your revenue and the trust your customers place in you. Your concerns about response times, pricing, and the challenges navigating our platform are also heard, and we sincerely regret that our support team wasn't able to resolve these issues more quickly and effectively. This is not the experience we want for any of our customers, and we'd like the opportunity to make things right. Please reach out to us directly at success@rollerdigital.com so we can personally review your account and work toward a resolution. Replied March 2026 --- ### I Love Roller! - Overall rating: 5/5 - Reviewer: Brin T. - Verified reviewer: Yes - Industry: Museums and Institutions - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. It is the best multi-use POS, CRM and ticket management system I have come across. It has given me a lot of valuable experience that I can carry with me to other ventures in my career. The customer service has also been fantastic! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros How easy it is to address payment issues (refunds, auto renewals) and the flexibility of making different products. I can get creative to meet the demands of my company when it comes to ticketing and tracking revenue. It has been so easy to train other staff on how to use and I always direct new hires to the training videos and help articles. #### Cons The only gripe I have is debit transactions on memberships - sometimes people get visa debit confused with credit cards and this unfortunately makes their membership records with us a little bit funky. I do have a workaround for this in the meantime. This is a VERY specific issue and I can try to catch it when possible. #### Reasons for switching to ROLLER It went defunct and we could no longer use it. The actual name of it was Legacy Suite or something along those lines. #### Vendor response Brin, thank you so much for taking the time to leave a review! We’re thrilled to hear how easy ROLLER has made it to manage payments, create flexible products, and train your team. It’s wonderful to know our training resources and support have been valuable for you. We appreciate your sharing your note on debit transactions for memberships. We’ll continue working with our team to improve that experience. Thanks again for your kind words and for choosing ROLLER! Replied September 2025 --- ### Roller makes our days easier - Overall rating: 4/5 - Reviewer: Kaitlyn K. - Verified reviewer: Yes - Industry: Entertainment - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: July 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Our experience with Roller has been overwhelmingly positive. It’s made a noticeable difference in how smoothly our operations run day-to-day. The system is fast, user-friendly, and easy to train on—which is especially important for our young team. Tasks that used to take longer are now streamlined, and everyone feels more confident using it. While the reporting side took a little time to get comfortable with, it wasn’t a dealbreaker at all. Once we figured out how to pull what we needed, it’s been incredibly helpful. Overall, Roller has been a reliable, efficient, and easy-to-use platform that’s helped us stay organized and work smarter. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros We’ve been really impressed with how user-friendly and intuitive Roller is. It’s quick, easy to navigate, and has made training our young team so much smoother. The layout is clean and everything is easy to find, which saves us time and reduces errors. It’s made a big difference in our day-to-day operations—and our team actually enjoys using it! #### Cons There honestly isn’t much we don’t like. The reporting features took a little getting used to at first, but once we got the hang of it, it’s been smooth sailing. Overall, it’s been a great fit for our operations! #### Reasons for switching to ROLLER We made a switch to better suite our company needs #### Vendor response Hi Kaitlyn, Thank you so much for your thoughtful feedback! We’re thrilled to hear that ROLLER has made such a positive impact on your day-to-day operations and that your team finds it intuitive and enjoyable to use. Thanks again for being part of the ROLLER community—we’re so glad to be helping your team work smarter and more efficiently. Replied November 2025 --- ### Empty Promises - Overall rating: 2/5 - Reviewer: Jared W. - Verified reviewer: Yes - Industry: Entertainment - Company size: 51-200 employees - Product usage: Used daily for less than 12 months - Reviewed: September 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, I'm not impressed. Things constantly change on this platform and it's difficult to keep up with all of the changes. For the astronomical fees Roller charges, support should be better and more consistent with solving issues AND on boarding. This platform has the ability to be GREAT for GM's and owners but the compatibility lacks with what GM's and owners are looking for. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 4/5 #### Pros - Online portal for customers. - Add on's for jump time and party packages make it easy for parents to know what we have thats an additional add on. - Easy check in process with online tickets. #### Cons - Reporting isn't consistent or accurate. - Training now going remote eliminates the ability to get ahead of issues. - No clock in/ out feature to help GM's track their #1 expense that is within their control... THEIR PAYROLL! - Support center is a joke. I've had to figure out CC processor issues every week with no help from Roller support. - Trainer didn't take training at MY pace, and assumed I have looked at the system before ever being introduced to it. - Transitioning from one system to the other SHOULD NOT be as difficult as it was with C.E. Waivers didn't carry over. Gift card numbers went missing. It was a horrible transition. - Birthday party reporting... HORRIBLE!!! Should be able to scroll between months to make running audits easier. #### Reasons for switching to ROLLER Ownership change and corporate forces all new franchises to switch to Roller. #### Vendor response Hi Jared, Thank you for taking the time to share such detailed feedback. We're glad to hear you found the online portal, add-ons, and check-in process helpful for your guests. We’re sorry to learn about the challenges you faced with reporting, training, and support. I've forwarded this feedback to the customer success team and a member of the team will reach out to you asap. Thanks again for your feedback! Replied October 2025 --- ### Keep Looking - Overall rating: 2/5 - Reviewer: Amanda N. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 2-10 employees - Product usage: Used daily for less than 2 years - Reviewed: September 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. If I had to pick again I would not pick this system. The sales staff made promises the software does not deliver and I have not found the support to be helpful with any of the back office items I have brought to them. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 2/5 - Customer support: 2/5 - Functionality: 3/5 #### Pros The customer facing side of this works better than our old system. I like the digital tickets and the ability to book events online. #### Cons It doesn't do everything they promise and it is very complicated to do certain things. Their support is not helpful. It does not calculate sales tax accurately. #### Reasons for choosing ROLLER Roller made promises that it did not keep to secure our business. #### Reasons for switching to ROLLER We wanted to use one system for online ticketing, events, and point of sale. We also used Revenu/Cocard for our POS but it was not listed above. #### Vendor response Amanda, thank you for your honest feedback. While we’re glad to hear the customer-facing experience, digital tickets, and online bookings have been positive, we’re very sorry that your overall experience hasn’t met expectations. It’s not acceptable to us when our platform doesn’t deliver on what customers need, and we take your concerns about promises, reporting accuracy, and support very seriously. Please feel free to reach out to me directly so I can escalate your concerns and ensure they’re properly addressed. Replied September 2025 --- ### Too Expensive - Overall rating: 1/5 - Reviewer: David C. - Verified reviewer: Yes - Industry: Leisure, Travel & Tourism - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: September 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Support is fine but does not make up for how expensive it is. Find the whole software to be basic. The funds to be received and funds paid are often full of inaccurate totals/ information. #### Ratings breakdown - Ease of use: 2/5 - Value for money: 1/5 - Customer support: 3/5 - Functionality: 2/5 #### Pros It is difficult to say as I think the system is too expensive and clunky. My trial balance reports do not allow me to select more than a 30 day period at a time to look at revenue and sales. #### Cons Expense. It’s horrifically overpriced. Plus should have the ability like GoCardless to run membership Direct Debits in a super easy way, so as if debit cards change through being lost or stolen or get updated then we are still able to receive payments from the customers account. #### Reasons for choosing ROLLER Seemed more straightforward in onboarding #### Reasons for switching to ROLLER It was abysmal and was sold using “built on Salesforce” as the USP but was so over complicated to use. #### Vendor response David, thank you for taking the time to share your feedback. We’re sorry to hear that your experience with ROLLER hasn’t met expectations. We understand your concerns around pricing, reporting flexibility, and payments. These are areas we continue to review closely with our product and payments teams. We’re glad you found onboarding straightforward and that support has been helpful, but we also recognize the overall value hasn’t aligned with what you were hoping for. Your feedback helps us identify where we need to improve, and we truly appreciate you sharing your perspective. Please reach out to me directly so I can escalate your concerns to the right person on our end. Replied September 2025 --- ### Does the job, room for improvement - Overall rating: 3/5 - Reviewer: Jacob J. - Verified reviewer: Yes - Industry: Recreational Facilities and Services - Company size: 11-50 employees - Product usage: Used monthly for less than 2 years - Reviewed: September 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Overall, slightly above average. It is nice to have access to these tools from any device, but mobile friendliness needs to be addressed. More reporting would really make this product great. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Functionality: 4/5 #### Pros Secure platform, simple to adopt and use, customization in product listing and party packages, reasonable payment processing rates with option to pass to consumer #### Cons Some problems with customers adopting the platform for features like updating payment method and canceling subscriptions, very limited reporting compared to competitor platforms, never really understood the point of the dashboard. Venue Manager is NOT mobile friendly. #### Reasons for switching to ROLLER Forced change, Active8 worked to migrate all clients over #### Vendor response Jacob, thank you for sharing your feedback. We’re glad to hear ROLLER has been simple to adopt, secure, and flexible with product listings and party packages, and that payment processing has worked well for your team. We hear your concerns around customer adoption of features, reporting, and mobile usability. We know mobile access and more robust reporting are important, and these are areas we’re actively working to improve. Your feedback is really valuable in helping us focus on what matters most. Thanks again for taking the time to share your experience. Replied September 2025 --- ### Ease of Use and Added Bookings from Event booking ease - Overall rating: 5/5 - Reviewer: Patty M. - Verified reviewer: Yes - Industry: Recreational Facilities and Services - Company size: 51-200 employees - Product usage: Used daily for less than 6 months - Reviewed: September 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Having converted our system from booknow, the ease of roller is an important feature. It is both booking and customer friendly and easy to use. The conversion team was also a great help #### Ratings breakdown - Ease of use: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Ease of Use once the system is in place plus how the system becomes more convenient the more it is used. Also, the training videos are a huge assistance. Also, having the payment system fully integrated is a huge help #### Cons Moving/ uploading information when moving from Booknow. Not so much on the Roller end. But gathering the info and then having it imported but it being deleted between uploads and review to publish live. Also, the invoicing is less formal then some of our groups prefer #### Reasons for switching to ROLLER The features and ease of use of the system. We would need to give booknow the features we needed and they might have had it or not. Roller is built with the needs of the business having been worked out over time #### Vendor response Patty, thank you so much for sharing such a detailed review of your experience with ROLLER. It's great to hear that you’ve found the platform easy to use once set up, and that its convenience continues to grow with regular use. We appreciate your feedback on data migration and invoicing. We know transferring information from a previous system can be challenging and we’ll continue working to make the process smoother. Your note on invoicing formality has been shared with our team as we continue refining the system to better support different business needs. Thanks again for taking the time to share your thoughts! Replied October 2025 --- Showing 1 - 10 of 148 Reviews [See All Reviews](https://www.softwareadvice.com/ticketing/roller-profile/reviews/) ## ROLLER FAQs - Who owns roller software? ROLLER is a privately owned company and doesn’t openly publish information about its shareholders, but it was founded by two brothers, Luke and Mark Finn, in 2011. They raised [$50 million in funding](https://www.smartcompany.com.au/startupsmart/melbourne-software-startup-roller-78-5-million-raise/#:~:text=Roller%20was%20founded%20in%202011,cards%2C%20memberships%20and%20stock%20control.) in late 2023, but they haven’t disclosed how that funding has or hasn’t diluted ownership of the company. - What is the ROLLER app used for? ROLLER makes the jobs of employees easier and the experiences of customers more enjoyable through features such as managing bookings, ticket scanning, and providing access to operational data in real-time. Customers can use ROLLER to access their tickets and manage their booking details. Venues can also use ROLLER to manage bookings, as well as send promotions and news updates to customers. - Is roller a CRM? Yes, ROLLER has many of the features of a CRM even though it’s not solely a dedicated tool for customer relationship management. Its CRM-esque features include managing customer data, dividing target audiences into specific segments, personalizing marketing, and keeping track of how customers interact with their venues and services. ## ROLLER Popular Comparisons [PayPal Payments vs ROLLER](https://www.softwareadvice.com/retail/paypal-profile/vs/roller/)[Venmo vs ROLLER](https://www.softwareadvice.com/ticketing/roller-profile/vs/venmo/)[Square Point of Sale vs ROLLER](https://www.softwareadvice.com/ticketing/roller-profile/vs/square-point-of-sale/)[HoneyBook vs ROLLER](https://www.softwareadvice.com/crm/honeybook-profile/vs/roller/) [Compare All Alternatives](https://www.softwareadvice.com/ticketing/roller-profile/alternatives/) Stuck Between Options? Our experts can help you compare ROLLER with other top options, so you can find the best fit for your needs. ## See what companies are saying about Software Advice