About ZoomInfo

ZoomInfo powered by DiscoverOrg provides buyer intent data and alerts to sales and marketing teams. This cloud-based solution is suitable for businesses of all sizes looking to streamline marketing initiatives and workflows. It helps teams identify prospect companies that signal intent related to specific products and target markets. To ensure opportunities are not missed, teams can set up automated alerts based on relevant activity, such as press releases, mergers, acquisitions, plus more.

With ZoomInfo’s Scoops, businesses can access critical market changes, such as new partnerships, budget increases, new projects, initiative updates, plus more. The ZoomInfo research team consists of 200+ researchers that help keep businesses up-to-date on to...


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Supported Operating System(s):

Web browser (OS agnostic)

133 Reviews of ZoomInfo

Average User Ratings

Overall

4.3 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.0

Functionality

4.5

Ratings Snapshot

5 stars

(81)

81

4 stars

(42)

42

3 stars

(19)

19

2 stars

(4)

4

1 stars

(3)

3

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 133 results

February 2021

User Profile Picture

Max from VesuvITas

Verified Reviewer

Company Size: 11-50 employees

Industry: Telecommunications

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

February 2021

Zoominfo the Holy Grail For Sales

My experience with Zoominfo has been amazing, I was able to find out when people are looking for our services and reach out to them to close some bussiness.

Pros

What is not a pro of this tool! it has everything!! I'm able to find all my contacts for a business and everything I need to know about them. Helping my closing right when talking to new clients.

Cons

There are no cons with this platform, this tool is amazing for sales teams to get more new clients, and able to see what they are looking to buy.

Reasons for Switching to ZoomInfo

Was able to get more details, you have to pay per contact with lead forensics

September 2021

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

4.0

Functionality

5.0

September 2021

ZoomInfo is the comfortable, reliable, familiar

Overall I like ZoomInfo. I selected them because of prior experience and its brand recognition. That being said, while they offer a lot of capabilities and products, specializing in one area is just not their M.O. - at least that's what it feels like. Because of that, competitors who focus on providing one service (i.e. buyer intent) oftentimes are of higher quality (and much cheaper). They are the essence of "comfortable," which may or may not be the most important factor when deciding on your overall tech stack.

Pros

The continual acquisitions to improve their product and company. The accuracy of their contact data is pretty good. Their company data is really good. Integration with Salesforce is pretty straightforward. Lots of features and capabilities to choose from.

Cons

Customer support takes a long time. Their contact data is not always up to date especially with linkedin. No "left company" update/alert that I know of. Not a very robust integration/sync with Linkedin. Enrichment feature has been failing recently.

Reasons for Choosing ZoomInfo

They included other products which we were also in the market for... and they were familiar to us making them the "comfortable" choice.

May 2019

Anonymous

Verified Reviewer

Company Size: 51-200 employees

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

4.0

Functionality

4.0

May 2019

Great data, easy to use and train teams to use, valuable tool for sales/marketing

I have been a user for over 6 years and I love the tool. Their customer support is always responsive - although I have rarely ever needed them because the software is very intuitive and always is working just as expected. In my experience, the sales teams work with your budget on renewals - always are flexible and make adjustments to their packaging/pricing to fit your needs.

Pros

The quality of data is top notch. I have used many different sources of marketing data - even worked for 2 of the big players - and the data at ZoomInfo is among the top in quality for B2B. Their software is extremely easy to use, even with the recent update a couple years ago. I have trained many BDRs and SDRs on how to use the tool for prospecting. I have implemented this solution at new companies I have joined and it is always received as a high-value software that continuously is renewed year over year.

Cons

There's not many cons about this software. This is being really nit-picky but... I have used the tool as a marketer to build/target and export lists. Although ZoomInfo integrates with some CRM tools, I found I still needed to export the data into excel, add any custom fields (such as Lead Owner, Lead Status, etc), then upload it into the CRM. So it is a bit time consuming. If ZoomInfo can find a way to allow you to add custom fields to the data before instantly integrating into CRMs, that would save a lot of time.

Reasons for Choosing ZoomInfo

The value is incredible. The data quality is top in the industry and continually improving and expanding.

May 2021

Alexis from Kforce

Company Size: 1,001-5,000 employees

Industry: Staffing and Recruiting

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

May 2021

Best tool for sales!

Love it. I swear by this tool and rate it higher than its competitors.

Pros

I work in technology staffing sales and this tool has been the best for souring new and existing clients. Love that you can customize you search by title, location, company, location and filter it to get a very narrow list of leads. It usually has the most updated list of contacts so you can use that list to cross reference with what you have and it provides you direct phone numbers and email. Love that it gives both!

Cons

You have a max amount of names you can extract monthly onto an excel. Sometimes My search is vague and I get 100’s of names and don’t want to extract a list because it’ll take away from being to pull more data for other companies later in the month. The search tool continues to function but you just can’t extract the data.

September 2020

Julian from GetGlobal

Company Size: 2-10 employees

Industry: Events Services

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

3.0

Value for money

1.0

Customer support

1.0

Functionality

3.0

September 2020

Easily the worst company I've ever done business with

TL;DR — This company does not care one iota about customer service. They do not care about you or your business. They don't care about maintaining a good relationship in the pit of a pandemic. And even when times are fine, they don't care about giving you what they said they'd give you. Here’s the experience * I spent three months telling the sales rep exactly what I needed. * Each time I explained it, she said something like, “Our plans just changed since last we spoke, but yes our current offer can meet your needs.” Confusing as all get-out every time she explained it. * Finally decided to try it, because since they’ve bought out their competitors they’re the only one we could use. * After two days we realized something was very wrong. * They basically said, “Oh you need another plan for that.” Note: we did exactly what we said we’d do. * Kicked it up to sales person’s manager: After 5 mins of listening, “Shoot, we’ve got you on the wrong plan.” Did they change our plan and admit their mistake? Nope... 363 days with the wrong plan and nothing we could do about it but give them more money and hope it would be different. * We improvised with what we had as best we could, lost a lot of time, didn’t yield what we needed. * Nine months later I get a surprising call from their collections agency telling me I have to pay a bill. These guys never called me, never sent an “in this together” email. In April, the pit of the pandemic, they just shot me over to collections. Wow.

Pros

The data quality is good and has improved over the past few years. This has been accomplished through numerous acquisitions of competitors, and either they were always a terrible company or the disarray from M&A has cast them into such chaos that all they can do is sell whatever they can get people to agree to buying, and operate a platform. Whatever benefit they provide is so overwhelmingly overshadowed by their apathy and lethargy as a firm that I'm repeatedly reminded of interactions with corrupt functionary bureaucrats in failed states every time I deal with them. This may sound like hyperbole, but I assure you that it is not. I specialize in emerging markets and the only time I've ever seen behavior like I have at this company is in the most forgotten and ungoverned parts of the world — the places where if you don't like what they're serving, or if they didn't do what they promised, you can just go shove it or pay them more and hope that you finally get what you need... eventually.

Cons

We were sold the wrong benefits despite roughly three months of discussing our needs with the sales rep, and the company did absolutely nothing to amend this despite the sales manager's first impression on reviewing the problem being, "Oh shoot, we've got you on the completely wrong plan." So I'm not sure because it only sometimes met our needs and the company never revised our plan and blithely ignored our requests for them to do so.

Reasons for Choosing ZoomInfo

They've bought their competitors. I'd love to find a decent alternative and give them all my money at this point.

Reasons for Switching to ZoomInfo

DiscoverOrg bought ZoomInfo and billed it as the better option for smaller companies. Despite an underwhelming experience with DiscoverOrg, I prayed for something better with ZoomInfo and was absolutely painstaking in making sure I was getting what I needed from a plan with them. Needless to say, I didn't get what I needed whatsoever and, worse, they did nothing to fix it.

Response from ZoomInfo

Replied September 2020

Hi Julian, I am very sorry to hear about the negative experience you had with us. This is absolutely in no way how we conduct ourselves with our customers. As always, we appreciate your feedback and are continuously looking to improve. If you could please email me at colbie.blaisdell@zoominfo.com I would love to chat more with you in hopes I can help resolve any issues you are currently having and figure out a way with you to avoid any miscommunication in the future. Thank you, Colbie Blaisdell, ZoomInfo Customer Marketing