Easy to integrate with our marketing automation tool.

The PureB2B team is great. They answered all of my questions, created a great proposal that fit our needs, and quickly launched our campaign.

It's a great partnership, they deliver feedback on insights alongside optimisation recommendations. Their customer service delivers over and above expectations.

We received great top of the funnel leads for our clients and the clients were happy with the pipeline value generated by PureB2B leads as well as the quality of the leads.

Loved that they tell you what's possible and what's not, provide pricing in the first meeting (just as I requested!) and worked with my timeline to get things signed and up and running quickly.

All of the leads we engaged with denied accessing or downloading our content. The PureB2B team said this was normal and that people don’t remember what they downloaded or who’s content it was.

PureB2B is a great partner when it comes to content syndication and other ABM programs. The service they offer is great but the people that power the business are what truly makes them stand out.

Prospects denied accessing our content, grew angry.

In terms of data integration, PureB2B is able to transfer leads via multiple platforms, hence ideal for clients with a preferred/standard mode of lead transfer to their system.

The customer service we received from the accounts team was outstanding.

Some emails bounce back, unsure on qualification process.

We have been working with a great team to support us throughout the process to answer any questions or concerns.

So far we've been very happy with the lead quality -- better than any third-party publisher we've worked with prior to PureB2B.

We ran a single campaign through PureB2B. The leads we followed up with had no recollection of downloading our content.

SENSITIVE CONTENT] were amazing to work with. Very responsive, resourceful and timely with their research.

The only issues that we saw were that there were sometimes some scale issues, but that is virtually all tied to the campaign structure and rigid rules on our end.

Overall, my experience with PureB2B has been great and I am looking forward to continuing to work with them. I appreciate their helpful team who made this process a breeze.

Great to work with from vendor selection to implementation & program maintenance.

Additionally, the PureB2B team is very strong and easy to work with, making the overall experience great.

No automation with the client we are running the campaign with.

Excellent customer service in terms of optimisation - great attention to detail.

The price of their service is very reasonable as well. The entire process was easy and we are looking forward to continued success with the team over the next few months.

Ready made integrations with most critical SaaS services makes it easy to share data between systems.

And setting up things might be a bit tricky if you’re a newcomer in the world of analytics/JavaScript.

The pricing model (MTUs) when you have a lot of anonymous users can be a problem.

Setting new events is easy and the software is very intuitive. The real-time debugger view is super helpful during software development.

I like most how quickly our developers can add or modify events based on requests from every team in the company.

Certain resolutions to bad data were a challenge to make work.

Great, it helps a lot in collecting customer's information.

The ability to insert third-party snippets on our site through Segment. The pricing structure of charging by usage rather than by seat, making it easy to increase adoption across the org.

It's great if you want to track very basic behaviors like button clicks or form submissions.

Segment is a great CDP that helps you collect, clean, and control your customer data.

Segment is great - great support & documentation. It's very reliable, covering all your third-party integrations.

The ability of centralise all data in the same tool is the best. You can forget about setting so many different tracking tool and pixels in your web or app.

The ability to easily connect disparate sources of customer data. The ease of adding sources and destinations with or without native integration with Segment.

I can't extract the list of events in order to review them offline (in order to manage which to keep and which to disable).

Good experience overall. A great out of the box and flexible solution.

Not all connections are intuitive and the UI makes it hard to find payload information and logs.

No matter how much I emphasize  the urgency, they'll send 1 reply a day, with the most useless information and ask the same basic questions over and over and over again.

It provides full detailed documentation and a few ready SDK that helps a lot of dev to quickly implement this tool inside the platform.

Easy to use Python SDK* great multitude of integrations and plugins* easy to define data flows* great plan to get started as a startup.

Overall experience has been quite frustrating so far. Hopefully this will change as it looks like this tool has great capabilities.

Segment is a wonderful tool for us due to its intuitive interface, extensive documentation, and ability to debug events.

Easy to setup, great customer support, excellent choice of services, simply amazing.

Custom integration or customization is really hard to do, third parties implementation sometimes lack some essential feature that would become a hard blocker during the integration.

Thus far, I've been able to get the exact data I need, and for that I am grateful to have Segment.

This saves us a ton in developer costs in time, and makes it very easy to vet new tools for our analytics and marketing stacks.

Also the Segment interface is well designed and easy to navigate. The settings for your Destinations are all clear and laid out, so you can make changes effortlessly.

Ease of use and great software for marketing analytics.

Easy to use and has great customer service and support.

Segment has some of the strongest and most useful lists of integrations for any SaaS product.

Somethimes it is hard to debug or know what is happening if something goes wrong.

The great debugger web-based tool. The tool to create audiences to group users by some properties or events.

Hundreds of integrations (and, with the recent Zapier integration, millions of possible combinations). Easy to understand pricing.

I love the simplicity and functionality of Segment.

3rd party integration is very good , ease of use and whole ecosystem.

Pound Sterling

DemandScience is a leading B2B demand generation company that makes marketing and sales easier by enabling organizations to find the right prospects faster and target in-market buyers. The DemandScience Live Data Factory uses innovative technologies to deliver accurate data with relevant intent signals, helping organizations accelerate the buyers’ journey from top-of-funnel to conversion. Founded in 2012, DemandScience’s products, data and leads benefit more than 1,500 customers worldwide. With offices in 7 countries and 800+ employees, DemandScience is #5 on Fortune Magazine’s list of the best workplaces in advertising & marketing.

Key features of DemandScience include lead development, campaign tracking, multiple content formats, content engagement, and industry insights. 

PureSyndication allows marketers the option of combining multiple layers of buyer intent and promote content to generate high-quality leads.

ABM Display enables managers to match high-volume targeted advertisements with outbound lead generation to drive optimal growth using an identity approach. 

PurePush provides organizations the opportunity to identify and reach potential prospects in their target market based on DemandScience's  intent technology.



LongDescription

Engagement Tracking

Multi-Channel Marketing

Lead Capture

Customer Segmentation

Multi-Campaign

Lead Database Integration

Data Import/Export

Campaign Segmentation

Campaign Planning

Lead Generation

Lead Verification/Validation

Email Marketing

Lead Segmentation

Reporting & Statistics

Predictive Analytics

Lead Nurturing

Customizable Branding

Contact Database

B2B Lead Generation

Campaign Analytics

Lead Qualification

Target Account Identification

Campaign Management

Search/Filter

Intent Data

Personalization

Email/Help Desk

Phone Support

Chat

2-10

11-50

51-200

201-500

501-1000

1000+

DemandScience

Live Online

Webinars

Documentation

US Dollar

Segment is a customer data management platform that can collect and control customer data from mobile and web apps to provide a comprehensive data toolkit for marketing, product, and engineering teams. With Segment, teams can easily view customer behavioral data across multiple channels and standardize data points using a shared data dictionary. With over 300 pre-built integrations, Segment can integrate with multiple systems to connect and unify customer data for product analytics, A/B testing, marketing, and more. 

Website Personalization

Master Data Management

Experience Management

GDPR Compliance

Projections

Customer Database

Recommendations

Account Based Marketing

Data Capture and Transfer

Information Governance

Data Quality Control

Data Security

Multi-Domain

Data Connectors

Data Discovery

Behavioral Targeting

Data Integration

Contextual Targeting

Process Management

Data Governance

Match & Merge

Campaign Personalization

Data Profiling

Reporting/Analytics

Customer Profiles

Data Masking

Relationship Mapping

Data Migration

Data Analysis Tools

Forecasting

Website Analytics

ETL - Extract Transfer Load

Multi-Channel Data Collection

Click Tracking

In-Database Processing

Data Subject Requests (DSR/DSAR)

Security Breach Monitoring

Consent Management

Sensitive Data Identification

PIA/DPIA

Identity Verification

Data Mapping

Compliance Management

Campaign Tracking

Performance Metrics

Free Plan: 
Includes 1,000 visitors/mo
2 Sources
300+ Integrations

Team Plan:
Starts at $120/mo 
10,000 visitors/mo
Unlimited Sources
300+ Integrations
Includes 1 Data Warehouse destination

Business Plan:
Customer Pricing
Custom Volume
Single View of the Customer
Data Governance
Advanced Roles & permissions
Historical replay

DemandScience vs Segment

User Ratings & Reviews

Pricing

Product Demo & Screenshots

Advisor Recommendations & User Awards

Additional Info

Support and Training

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