Postalytics

RATING:

4.3

(33)

About Postalytics

Postalytics is a direct mail automation tool that uses automation to turn direct mail into a digital marketing channel. With our all-in-one, self-service tool, creating, sending, and tracking the results of direct mail campaigns has never been easier. The platform is designed to make direct mail campaigns fast, easy, and simple. Our intuitive interface allows you to create custom campaigns in just a few clicks, and our automation tools take care of the rest. From printing to postage, everything is bundled together at one all-inclusive price. With Postalytics, you can track the delivery and response status of each piece of mail in real time. Our campaign dashboards provide critical ROI metrics that help you make informed decisions and optimize your campaigns for maximu...

Postalytics Pricing

Postalytics charges Per Piece fees for postcards and letters based on plan

Free trial: 

Not Available

Free version: 

Available

Account level direct mail analytics - Home Dashboard
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Postalytics Reviews

Overall Rating

4.3

Ratings Breakdown

Secondary Ratings

Ease-of-use

4

Customer Support

4.5

Value for money

4.5

Functionality

4.5

Most Helpful Reviews for Postalytics

1 - 5 of 16 Reviews

Anonymous

51-200 employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2018

High performing way to convert leads

One of my Postalytics campaigns woke a dormant lead and it turned into a 6 figure deal. Postalytics is an easy to-use web-based system that is easily navigated. I am looking forward to seeing the additional integrations Postalytics release.

PROS

Postalytics allowed me to build unexpected experiences into my campaigns. I was struggling to stand out from the noise against other email marketers and Postalytics gave me the tools to better engage my prospects and accelerate pipeline. Postalytics has changed how I view direct mail as it provides full automation and real-time analytics.

Vendor Response

Thank you for your feedback! We are glad the tool helped you to better engage your prospects and accelerate your pipeline. We'd love the opportunity to spend 15 minutes picking your brain on some of the additional features and integrations you'd be looking for. Please email us at support@postalytics.com to set up a time!

Replied January 2019

Sydney

Real Estate, 201-500 employees

Used monthly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed July 2023

Postalytics Review

Overall our experience has been great. Outside of the internal design editor- everything is easy to set up. Prices are good.

PROS

Postalytics is a great way for us to send direct mailers and not have to worry about the distribution. It's fairly easy to set up different lists, and I like that they send a detailed proof-- so you know your work will look exactly as expected.

CONS

I find that the internal design editor is difficult to work with. I think it's ok for someone who just needs a simple design/template-- but we do all of our design work outside of Postalytics.

Reasons for switching to Postalytics

Better pricing; offers tracking

Anonymous

201-500 employees

Used less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

3

FUNCTIONALITY

3

Reviewed January 2019

Good but not great.

We still continue to dream up was to use Postalytics with our communications, but it seems like this works better (for us at least) with required or plain types of communications.

PROS

I love the integration with Hubspot and the ability track the actions taken by the individual, especially for a medium that has been so hard to track for ROI purposes.

CONS

The lack of customization and available types of mailing makes it very difficult to use for promotions.

Vendor Response

Thank you for your feedback! We are so happy to hear you've had a great experience, especially with the HubSpot integration. We love that you're continuing to dream up ways to use Postaytics. As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics, particularly with our customization features. Please email us at support@postalytics.com to set up a time!

Replied January 2019

Marlene

Staffing and Recruiting, 51-200 employees

Used less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed October 2018

Overall good experience and good value. They came through for me!

Mostly a very good experience. What I struggled with is the learning curve especially since I am not a practicing graphic designer and know only a little, just enough to be dangerous. I was hoping that they would have made the service a little more hands-on to individuals who are not actually professional graphic designers who understand file formats etc. and their user interface.

PROS

I like that it is all done online with a self-help format. The concept for a one-stop shop for handling direct mail is awesome! You upload the files or create them with their tool, They print and mail from your list that you upload into the system.

CONS

There is a bit of a learning curve to deal with the tool. If you are not a print designer or knowledgeable about setting up art files in addition to dealing with mailing lists and having them set up correctly, you may struggle to learn the tool. They are quick with the online help! There is always someone to chat with online to walk you through the learning process. They will not do it for you though.

Vendor Response

Thank you for your feedback, Marlene! We are happy to hear you've had an overall good experience with Postalytics. We'd love the opportunity to spend 15 minutes picking your brain on how we can provide the level of support you are looking for. Please email us at support@postalytics.com to set up a time!

Replied January 2019

Anonymous

11-50 employees

Used monthly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2018

A great way to rethink direct mail

PROS

I love Postalytics' integration with Hubspot and the ability to send mailers based on workflow triggers. This helps us use multiple channels at the appropriate times to engage with our customers. It also keeps our direct mail sends limited to only the appropriate recipients, which is difficult to pinpoint when using more traditional methods.

CONS

I encountered a few bugs within the platform that needed to be addressed before we continued using it for our needs, but Postalytics' support team has been very helpful and responsive in solving our problems. It takes a bit of time to learn the in's and out's of the platform, but again, their support team has guided me and my team through any questions we had.

Vendor Response

Thank you for your feedback! We love that you've been able to rethink direct mail using the Postalytics + HubSpot integration. We appreciated your patience as we worked on the bugs you've previously encountered. We are a fast growing start up, always looking to improve both the product and our customer support. We'd love to spend 15 minutes picking your brain on how we can continue to support you and your direct mail needs. Please email support@postalytics.com to set up a time!

Replied January 2019