All Postalytics Reviews

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Anonymous

51-200 employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2018

High performing way to convert leads

One of my Postalytics campaigns woke a dormant lead and it turned into a 6 figure deal. Postalytics is an easy to-use web-based system that is easily navigated. I am looking forward to seeing the additional integrations Postalytics release.

PROS

Postalytics allowed me to build unexpected experiences into my campaigns. I was struggling to stand out from the noise against other email marketers and Postalytics gave me the tools to better engage my prospects and accelerate pipeline. Postalytics has changed how I view direct mail as it provides full automation and real-time analytics.

Vendor Response

Thank you for your feedback! We are glad the tool helped you to better engage your prospects and accelerate your pipeline. We'd love the opportunity to spend 15 minutes picking your brain on some of the additional features and integrations you'd be looking for. Please email us at support@postalytics.com to set up a time!

Replied January 2019

Sydney

Real Estate, 201-500 employees

Used monthly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed July 2023

Postalytics Review

Overall our experience has been great. Outside of the internal design editor- everything is easy to set up. Prices are good.

PROS

Postalytics is a great way for us to send direct mailers and not have to worry about the distribution. It's fairly easy to set up different lists, and I like that they send a detailed proof-- so you know your work will look exactly as expected.

CONS

I find that the internal design editor is difficult to work with. I think it's ok for someone who just needs a simple design/template-- but we do all of our design work outside of Postalytics.

Reasons for switching to Postalytics

Better pricing; offers tracking

Anonymous

201-500 employees

Used less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

3

FUNCTIONALITY

3

Reviewed January 2019

Good but not great.

We still continue to dream up was to use Postalytics with our communications, but it seems like this works better (for us at least) with required or plain types of communications.

PROS

I love the integration with Hubspot and the ability track the actions taken by the individual, especially for a medium that has been so hard to track for ROI purposes.

CONS

The lack of customization and available types of mailing makes it very difficult to use for promotions.

Vendor Response

Thank you for your feedback! We are so happy to hear you've had a great experience, especially with the HubSpot integration. We love that you're continuing to dream up ways to use Postaytics. As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics, particularly with our customization features. Please email us at support@postalytics.com to set up a time!

Replied January 2019

Marlene

Staffing and Recruiting, 51-200 employees

Used less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

3

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

3

Reviewed October 2018

Overall good experience and good value. They came through for me!

Mostly a very good experience. What I struggled with is the learning curve especially since I am not a practicing graphic designer and know only a little, just enough to be dangerous. I was hoping that they would have made the service a little more hands-on to individuals who are not actually professional graphic designers who understand file formats etc. and their user interface.

PROS

I like that it is all done online with a self-help format. The concept for a one-stop shop for handling direct mail is awesome! You upload the files or create them with their tool, They print and mail from your list that you upload into the system.

CONS

There is a bit of a learning curve to deal with the tool. If you are not a print designer or knowledgeable about setting up art files in addition to dealing with mailing lists and having them set up correctly, you may struggle to learn the tool. They are quick with the online help! There is always someone to chat with online to walk you through the learning process. They will not do it for you though.

Vendor Response

Thank you for your feedback, Marlene! We are happy to hear you've had an overall good experience with Postalytics. We'd love the opportunity to spend 15 minutes picking your brain on how we can provide the level of support you are looking for. Please email us at support@postalytics.com to set up a time!

Replied January 2019

Anonymous

11-50 employees

Used monthly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2018

A great way to rethink direct mail

PROS

I love Postalytics' integration with Hubspot and the ability to send mailers based on workflow triggers. This helps us use multiple channels at the appropriate times to engage with our customers. It also keeps our direct mail sends limited to only the appropriate recipients, which is difficult to pinpoint when using more traditional methods.

CONS

I encountered a few bugs within the platform that needed to be addressed before we continued using it for our needs, but Postalytics' support team has been very helpful and responsive in solving our problems. It takes a bit of time to learn the in's and out's of the platform, but again, their support team has guided me and my team through any questions we had.

Vendor Response

Thank you for your feedback! We love that you've been able to rethink direct mail using the Postalytics + HubSpot integration. We appreciated your patience as we worked on the bugs you've previously encountered. We are a fast growing start up, always looking to improve both the product and our customer support. We'd love to spend 15 minutes picking your brain on how we can continue to support you and your direct mail needs. Please email support@postalytics.com to set up a time!

Replied January 2019

Jackson

Real Estate, 1 employee

Used daily for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2023

Impressive Direct Mail Tracking

PROS

I like that we can be pro action on the mailing campaigns. Rather than waiting for a phone call to come in, we can track who is interested and actually turn our attention to reaching out to those scanning the QR code.

CONS

I have had some trouble with some of the clients integrating the tracking code into their website or needing a website to use that function which sometimes is an extra step.

Anonymous

11-50 employees

Used weekly for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2019

Powerful Service & Integration

Onboarding was a breeze, thanks to the excellent customer service. When I had a concern after launching our first campaign, the response was immediate and continual as the team diagnosed my issue and kept me fully informed while troubleshooting. My concern was resolved within 24 hours.

PROS

The integration with Hubspot is seamless. Building mailing campaigns is intuitive and the end product looks great in the digital proof. Options to personalize mailings are numerous and make this a powerful tool when coupled with the Hubspot behavioral triggers.

CONS

The printed quality is not good, but not on the level of our local print and mail vendor. An acceptable tradeoff for the affordable direct mail personalization and Hubspot integration.

Vendor Response

Thank you for your feedback! We are so happy to hear you've had a great experience, especially with the HubSpot integration. As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time!

Replied January 2019

Anonymous

51-200 employees

Used less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed January 2019

Overall positive experience, just wish there were more feature

Overall, Postalytics is a good option if you are looking to use PURLS in your direct mail campaign.

PROS

Postalytics is fairly intuitive and easy to use. The PURLS are extremely easy to create, which was a big plus for me.

CONS

When designing the actual postcard, I found myself wishing there were more features/options. It seemed somewhat limited in what you could do.

Vendor Response

Thank you for your feedback! We are happy to hear you've had a positive experience with Postalytics thus far. We'd love the opportunity to spend 15 minutes picking your brain on how we can improve Postalytics. Please email us at support@postalytics.com to set up a time!

Replied January 2019

Anonymous

51-200 employees

Used less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

5

Reviewed January 2019

Perfect for A/B Testing

It gets the job done.

PROS

A/B testing is extremely important for marketing professionals. Their software for sending out two different postcards for the same campaign was easy to use.

CONS

My manager got angry with them because they sent out the postcards first class without our permission. They apologized though and gave us free credit for future use.

Vendor Response

Thank you for your feedback! We love that you're able to use Postalytics for your A/B testing needs. We'd love the opportunity to spend 15 minutes picking your brain on how we can improve Postalytics. Please email us at support@postalytics.com to set up a time!

Replied January 2019

Anonymous

11-50 employees

Used weekly for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed January 2019

One the Best Direct Mail Tools

We wanted to test some direct mail campaigns and track success. Their tools made it very easy to create, send, and track our campaign. Unfortunately, our niche doesn't appear to be a fit with direct mail.

PROS

Postalytics has a decent user interface and is pretty intuitive. The support team is very helpful and always available to hop on a call.

CONS

They don't allow customization of the envelope and they are a little pricey for printing. Not high, but it's pretty easy to find cheaper print/mail services if your willing to give up the dashboard.

Vendor Response

Thank you for your feedback! We are glad you found Postalytics easy to use and intuitive. As a fast growing start up, we are always looking for ways to enhance both the product and our overall customer support. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time!

Replied January 2019

Anonymous

11-50 employees

Used weekly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2019

Postcard process was greatly improved by Postalytics

Overall positive experience with Postalytics. The Postalytics team is friendly, professional, and helpful.

PROS

The interface is so intuitive it's simplified our weekly postcard campaign process.

CONS

For now we are manually importing contact lists because there is no direct interface between Postalytics and the CRM we use.

Vendor Response

Thank you for your feedback! We are so glad to hear that Postalytics helped to simplify your weekly postcard campaign process. We'd love the opportunity to spend 15 minutes picking your brain on how we can continue to improve Postalytics. Please email us at support@postalytics.com to set up a time!

Replied January 2019

Rachel

Health, Wellness and Fitness, 51-200 employees

Used monthly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed August 2019

Increased effectiveness of drip campaigns

We used Postalytics to target visitors to specific pages on our website and sent them a VIP offer in the mail for a related service. We experimented with a few different campaigns and enjoyed watching the return.

PROS

Love how customizable Postalytics cards are! You can change your target audience, design, CTA, etc all with a simple click. Makes it so much easier to send drip campaigns and increase their success.

CONS

The website interface is not the most intuitive. We had to play around with it quite a bit before we were able to settle on a design.

Vendor Response

Rachel, thank you for the review! The ability to use direct mail in drip campaigns is one of the really cool new use cases for direct mail that Postalytics helps customers deploy. The tool is evolving and growing rapidly, and we're working hard to make the interface easy and intuitive. We'll keep you up to date on software updates & look forward to seeing more great campaigns in the future!

Replied August 2019

Rob

Food Production, 10,000+ employees

Used monthly for less than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

3

EASE OF USE

5

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed July 2023

Good and easy, but needs to improve quality

Overall good!

PROS

The simplicity and cost were what attracted us to postalytics and the reliability is what keeps us coming back. Again, would like to see quality of letters improve. Thanks!

CONS

The quality of the letters that go out. Postcards are better, but need to improve the print quality.

Reason for choosing Postalytics

Best choice for the money

Sunil

Management Consulting, 2-10 employees

Used monthly for less than 12 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

2

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed July 2023

Postalytics campaign

very good

PROS

The features , specifically tracking for deliveries or who opened and clicked are key and useful features.

CONS

The quality of paper that direct mail is printed on. I am a business advisor and need high quality paper.

Rob

Mental Health Care, 2-10 employees

Used weekly for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

FUNCTIONALITY

4

Reviewed July 2023

Postalytics

PROS

Ease of use! Super user friendly for everyone

CONS

I can't think of anything off the top of my head

Chrissy

Marketing and Advertising, 11-50 employees

Used monthly for less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed July 2023

Postalytics is a great way to add revenue to your business!

PROS

Easy to use, lots of data available. Amazing platform.

CONS

We weren't ready for the paid version, so we weren't able to fully utilize everything but were still paying the monthly fee.

Reason for choosing Postalytics

The platform is really good.

Showing 1 - 16 of 16 Reviews