About InnerTrends

InnerTrends is a data analytics tool that helps software-as-a-service (SaaS) companies analyze the onboarding experience for new users. It is suitable for large and midsize SaaS vendors in any industry.

InnerTrends gives users information about client behavior such as where clients are dropping off during the onboarding process, why some clients leave while others finish the process, as well as how long it takes to complete onboarding. Users can drill down and look at client behaviour on an individual basis or as a whole and view potential problem areas during onboarding.

InnerTrends tracks client behavior throughout the onboarding process and identifies areas that could be having positive or negative effects on client experience. Users can set up aut...


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Supported Operating System(s):

Web browser (OS agnostic)

2 Reviews of InnerTrends

Overall rating

5.00 / 5 stars

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December 2019

Trevor from Inturact

Verified Reviewer

Company Size: 2-10 employees

Industry: Marketing and Advertising

Time Used: Less than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

December 2019

The best analytics tool for finding growth opportunities

We have implemented InnerTrends on 5 SaaS products so far and we are finally able to pinpoint and prioritize the biggest growth opportunity for each product without having to be a data scientist. This has helped to align our teams around growing the most important areas of each product and has led to much better bottom-line results.

Pros

The InnerTrends team helps to identify the most important data to track and validates it so we know everything that is being tracked is 100% accurate. It's the only tool we found that this is true and has shown to be extremely important. It is also the best tool we have found at helping us truly pinpoint the biggest growth opportunity within a product's user analytics without us having to be a data scientist. This has proven invaluable for determining product-led growth opportunities and helping with healthy SaaS growth.

Cons

It takes a couple of weeks to get set up since the data needs to be validated. However, this is still worth it as nothing is worse than making decisions based on bad data.

Reasons for Choosing InnerTrends

It is the only tool we found that manages the setup, validates the data for you and gives actionable insights to solve your biggest growth problems. The rest of the analytics tools are good for tracking high-level data but not drilling in and finding true growth opportunities.

April 2020

Andrei from 123FormBuilder

Verified Reviewer

Company Size: 51-200 employees

Industry: Internet

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

April 2020

The cherry on the cake in our marketing technology stack

We're very happy as we were able to detect multiple issues in our product: - the drop-off point in the onboarding process - the difference in product usage based on the source of the traffic/acquisition channel which led to specific fixes in the product for specific users It also helped us in identifying the north star metric and making sure it is a determining factor in user's success.

Pros

Probably the most important aspect of the platform is the fact that it comes with real feedback/conclusions which is an extremely important thing in the day to day business. You don't have to take the numbers to someone else and wait for them for weeks to give you actionable insights, this is included in the platform. Saves time, saves energy, saves money while helping you optimise and improve multiple aspects of your platform. We even use the platform to see other insights that our A/B testing tool does not cover and neither does our internal tracking. It is definitely the most important platform in our marketing technology stack.

Cons

It is time consuming to implement and then you need to make sure that any changes you make in your platform does not affect the tracking. On the other hand, improving your tracking will be reflected in Innertrends so they will be able to give you better insights.