RTB House Personalized Retargeting is a predictive analytics solution that helps businesses segment customers, generate custom reports, generate personalized creatives, and more on a centralized platform. It allows customers to create websites and news filters to restrict specific content based on keywords and phrases. RTB House Personalized Retargeting comes with an application programming interface (API), which allows businesses to integrate the platform with several third-party solutions. It lets employees conduct deep campaign analytics to monitor campaign performance based on pre-set goals.