Brandfolder Software

4.71 / 5 (294) FrontRunners

Our advisors have recommended this product 1 time in the last 30 days

About Brandfolder

Brandfolder is a cloud-based asset management solution that provides various processes to organize, store and retrieve media assets and manage digital rights and permissions. The solution can be customized for businesses in industries such as sports, retail, technology, breweries and more.

Brandfolder features a centralized storage location which helps users to manage and update their media assets including logos, videos, audio, press releases and more. It auto-tags images, converts image copy to text, thumbnails videos and supports in-document search which help users to search for specific assets.

Users can also share and distribute assets with their colleagues by providing them access via embedded APIs on a website, single shared links, collections ...


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Supported Operating System(s):

Mac OS, Web browser (OS agnostic)

294 Reviews of Brandfolder

Average User Ratings

Overall

4.71 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

5.0

Functionality

4.5

Ratings Snapshot

5 stars

(213)

213

4 stars

(78)

78

3 stars

(3)

3

2 stars

(0)

0

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 294 results

August 2019

Chris from JetBlue

Verified Reviewer

Company Size: 10,000+ employees

Industry: Airlines/Aviation

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

August 2019

An invaluable resource

Brandfolder has been invaluable resource for me. I always have the latest and greatest branded assets, without needing to resort to a desktop folder. No longer do i have to send emails to get a hex code for an official brand color, everything is in one consolidated space!

Pros

I like most the ability to bulk share and distribute creative assets using brandfolder's incredible share feature. I can share entire brandfolders, selections of creative assets or single assets, which has saved a ton of time. Instead of having monthly emails asking for the same file, I can provide a brandfolder link that updates as I upload to the folder. Great feature!

Cons

If the organization is large enough, you're often unsure who has what level of access. As a user on a team that has more broad access than other workgroups, often times I've found myself referring others to a brandfolder that they 'cannot see' because they don't have the right access. Not necessarily a software dislike.

November 2019

Sarah from Dealer Inspire

Company Size: 501-1,000 employees

Industry: Automotive

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Customer support

5.0

Functionality

4.0

November 2019

Best DAM Tool Around

Brandfolder has fixed the communication gap between marketing and sales. We now no longer have outdated sales sheets floating around. We are able to push out new assets easily and have seen great company adoption. It has made our lives easier in the marketing department.

Pros

Brandfolder has changed the way our marketing department runs. We are now able to focus on putting out new materials and not have to spend half of day answering emails and slacks. We now have a single source of truth. It's easy to use and easy to find whatever assets you are looking for. The templating feature is also amazing.

Cons

Not as integrated with Google Slides as we'd like, but overall we've found workarounds. However, If we have ever had any issues or things to solve, their support team has been amazing to work with. They will even followup on new features I've requested that end up getting rolled out.

Reasons for Choosing Brandfolder

It had everything we needed. The product was super flexible and it was the perfect fit.

June 2020

Ben from Bethany Christian Services

Company Size: 1,001-5,000 employees

Industry: Non-Profit Organization Management

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

June 2020

The Best Customer Support I Have Ever Seen

From day one their customer service has blown me away. They have been so responsive to any question my team and I have had. They answer every email in less than 24 hours, usually in an hour or two. When my team and I have given feedback they have taken all of our suggestions. I was invited to cuszimro feedback group recently where they shared their roadmap and took improvement suggestions from a group. They are always looking to back their customers happy and their product better.

Pros

The user interface is quick and easy to use. You can quickly ingest new media and you're users are going to be able to find the assets they are looking for so quickly. Everything about this system is fast. Including their customer service!

Cons

There are some small user interface tweaks that they need to work on. Videos don't display runtimes, multipage PDFs don't have a great user interface, etc. Nothing huge but could use improvement. The great thing is these small things are getting fixed! Their customer service is very responsive and they are always making their customers for suggestions and tweaks.

August 2019

Cassie from Ibotta

Company Size: 501-1,000 employees

Industry: Consumer Services

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

3.0

Functionality

3.0

August 2019

Good product

Pros

The product has good accessibility for many people in the organization. The platform has cool features such as extracting metadata from images, a good tagging function, and a function where you can disable files that are out of date so they can't be used.

Cons

As an "admin" level user, I need to approve other team members uploads before they can embed the image. I'd prefer this not be necessary and it can be a nuisance for the uploader and approver. I don't love the user interface and images can be difficult to locate at times.

February 2020

Kiersten from Russell Stover Chocolates

Company Size: 501-1,000 employees

Industry: Consumer Goods

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

February 2020

Best Digital Asset Platform!

Brandfolder has definitely helped bridge the gap between marketing/creative and the sales department. Overall, we no longer have outdated images in presentations or in customer ads! The transition was seamless.

Pros

I love the fact that everything I need is accessible to me at any given time! High quality images that let you customize size, format (jpeg, png, etc.), and dpi.

Cons

I do wish there was a feature that informs you of the final dpi of an image once you have edited the width (px) and height (px).