All The Brafton Content Marketing Platform Reviews
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Anonymous
11-50 employees
Used weekly for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed May 2023
Easy, intuitive project and asset management
Communication with the agency via the platform, the ease of use, the ability to quickly approve or request changes. The use of the calendar/project view is helpful.
CONSNothing, but it would be great if the documents to review were in a more intuitive place.
Rodrigo
Telecommunications, 51-200 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
3
Reviewed April 2023
It enables collaboration and does the job but could be more user friendly
The experience has been good, could be improved with some better UX design I believe. In particular the feedback sometimes is hard to give feedback on the project window. We should also be able to @mention users and receive notifications from within the documents we are reviewing.
PROSI like that we can organize all projects in one place and keep track of what is being done, providing feedback is relatively easy and can be actioned quickly
CONSSome features are not very user friendly unfortunately.
Katie
Computer & Network Security, 11-50 employees
Used weekly for less than 2 years
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
3
Reviewed July 2023
Simple Content Agency Project Management
I like that I can easily go in and review/approve content. I can also retrieve content from past projects if needed (though this isn't something I need to do often).I like that I can see exactly who is on the team working on the project and who, specifically, is working on the piece that a particular time, where it is in the process, etc.
CONSThey made some changes to the platform roughly 9 - 12 months ago that make it more difficult to see what exactly I need to review. I liked the way that this was presented previously. It's not a deal-breaker, but kind of annoying.Also, the way that projects progress in the kanban don't always make sense to me. Basically, all of my projects are either "in progress" or "completed", which I generally find unhelpful. It seems to me that projects that we have planned and are more in the planning, research, and analysis stages should stay in "planning" and should only move to "in progress" once an outline/draft is in the works. Finally, there has never been a great way to see in the platform the delivery date of a project. That's being tracked via a separate spreadsheet that our project manager created, which seems to defeat the purpose of the platfrom in large part. There have been struggles to get blog post copy delivered to us with enough time to review and setup/publish by my team's editorial calendar deadlines.
Kaye Anne
Insurance, 2-10 employees
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2023
Very grateful for the outstanding expertise, support and advice of the Brafton team!
The Brafton platform, along with the kind, highly skilled and professional team, have been a dream to work with, and have helped uplift our website and various communication assets, as well as enhance our social media presence. The platform is easy to use, provides a clear a structure of tasks and responsibilities, features a simplified communication and approval process, and enables flexible timelines when required. CivicRisk Mutual is very grateful for having had the opportunity to work with Brafton and thank the entire team, both past and present, for the wonderful experience. We would have no hesitation in highly recommending your services to others.
CONSThere is nothing we didn't like about the Brafton platform.
Amit
Legal Services, 201-500 employees
Used weekly for less than 12 months
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed April 2023
Review of Brafton Platform
I am very happy with the platform, and it has allowed us to keep on top of our projects and tasks that we have worked on with the Brafton team.One thing i would like to see is the results of our campaigns somewhere within the platform.
PROSIt is very easy to use, and i can quickly and clearly see the projects and tasks we have in progress and that are upcoming.
CONSI have had a few bugs using the platform over the past few months, where i am either unable to access the platform or no data shows.
Alexandra
Information Technology and Services, 10,000+ employees
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed April 2023
Great agency project management platform
Very positive, it is very easy to use and work in.
PROSEasily find what I need to approveAll my documents in one placevisibility into approvals processvisibility into how many credits I have left/have used
CONSNot sure, we use this in a limited capacity to access content, share approvals/feedback, and monitor projects. So for those things it works fairly well
Jon
Human Resources, 501-1,000 employees
Used monthly for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
FUNCTIONALITY
4
Reviewed April 2023
Brafton helps keep our content marketing on schedule
We really have valued using Brafton for our content marketing needs and using their platform to manage our projects really helped with our project management efforts.
PROSIt's easy to gain visibility into all active projects, see where they are in the development cycle and provide review comments on individual pieces.
CONSThough not the fault of the Brafton platform, our company recently blocked access to Google Drive, which makes it harder for us to view and provide comments on content pieces that are in development.
Kimberly
Information Technology and Services, 51-200 employees
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed April 2023
Clear, easy-to-use project management tool
I like the visual project management representation the most
CONSI haven't found anything that I particularly dislike thus far
Jake
Human Resources, 51-200 employees
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2023
Excellent Content Team
It's easy to use and intuitive - but the primary reason for the positive review is for the team and their excellent project management.
CONSN/A - there's not necessarily anything I don't like but I prefer working with my POC there instead.
Amy
Business Supplies and Equipment, 1,001-5,000 employees
Used weekly for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
FUNCTIONALITY
4
Reviewed April 2023
Central hub for managing content projects
Provides a centralized location to view status and manage content projects, easy to access, clear visuals
CONSSometimes its difficult to find my own projects amongs others (as not all team members are working on the same projects)
Kathleen
Health, Wellness and Fitness, 51-200 employees
Used weekly for less than 6 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed April 2023
Comprehensive Content & Project Management
The Brafton Content Marketing Platform is simple and easy to use. It keeps ongoing projects organized and on track.
CONSIt can be difficult to access different versions of written projects (e.g. looking for an early blog draft or finding the final version).