I started using Pageflex as a designer with few skills in coding outside basic HTML. In the years I worked with Pageflex, my team leaned how to apply various scripts to our products and enhance what we were able to accomplish. Pageflex also allows users to tap in to to additional 3rd party tools to further add to their offerings.

Pageflex has been on the market a long time. What Pageflex continues to do well is to provide an ability to create variable, on-demand and automated marketing solutions for users that don't have a coding background.

Pageflex has suffered from multiple shifting corporate structures and a woefully understaffed customer support team. Customer support can take way too long to respond. That said, the people who do support the customers are very helpful and really know what they're talking about.

Perfect for delivering simple and complex form driven printable templates, so long as the client wants to use the same workflow as Pageflex designed it to be used. As soon as the client wants to strays from the official workflow, (like may W2P) , it becomes difficult to deliver. Pageflex (UK) for many reasons have made the software less flexible rather than more flexible so as to reduce support costs and increase reliability. The lack of flexibility is driving some clients away.

Being XML based, each template can be modified in several ways, either through the software interface using built in logic and area templates, with simply with a text editor or using a script such as VBscript. It is possible for example to change the clients corporate colours over x100+ templates in a few minutes using search and replace, or build an area template on the fly using VBScript.

The server is not always stable (memory bleed perhaps). The graphical load can be so great that the server needs to be rebooted every few weeks. The core product has had little development over the years. Twelve years ago it was the best out there by far, now it is an also ran.

Pageflex has some great and powerful features that give us some very useful tools in our web to print business. But it seems the system needs to be so complex for the template function the overall performance of our static product posts for our users is terribly slow.

I do like the powerful abilities built into Pageflex Studio and Storefront. This gives us the ability to build some powerful templates with great capabilities.

The performance is an issue. We need to have our user side perform much better to reduce the client complaints about using storefront.

Created a one-stop shop for our clients to initiate mailing campaigns. We can now accept their data, analyze/validate the data, and USPS presort in real time. Ultimately allowing a TRUE proof and accurate postage cost immediately. This has proven to be a differentiator in the market. This would have probably been more difficult with other W2P systems.

Ease and flexibility of SXI extension development. Not many packages expose event based customization, and it has really allowed us to customize Storefront for our needs. We've been able to develop a number of complex extensions for USPS data processing, SAML SSO, and inventory integration with our ERP system.

Inability to customize the administration side of Storefront. Specifically for SSO capability.

Pageflex Storefront is our go to platform when we get a customer that wants an easy solution for sending orders for variable web to print content to our manufacturing facilities.

If you are looking for a good business to business ecommerce platform for web to print customer, this is a good option. Pageflex server is an awesome product that has a lot of versatility. Thier Storefront product is good for B2B applications, but if you're looking for a good B2C offering, there are better products available.

Pageflex Storefront doesn't scale well in the business to consumer area. They have made a lot of UI improvements over the years, but front end isn't as customizable as it needs to be and the system in general doesn't handle large numbers of customers, products, or orders very well.