RewardUp is an omnichannel loyalty and gift card software designed for small to mid-sized businesses and franchises that helps issue and redeem rewards or gifts both in-store and online. Businesses can manage returning customers by launching a fully customizable loyalty and marketing program that runs on automation. The solution integrates third-party point-of-sale systems. RewardUp also collects feedback from customers on every visit and allows them to self-check to collect points.