Customer Loyalty Program Software

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ResetShow 122 Results
Showing 1 - 20 of 122 products
Showing 1 - 20 of 122 products

Annex Cloud

Annex Cloud is a cloud-based loyalty platform that enables users to track customer activities and offer rewards for online purchases, writing reviews, uploading pictures and referring friends. Annex Cloud helps users to provi...Read more about Annex Cloud

4.21 (39 reviews)

Bazaarvoice

Your customers need a tour guide for their shopper journey. User-generated content (UGC) is the insightful, vibrant, trustworthy companion your shoppers are looking for. Enter Bazaarvoice. We help you get shoppers what they need a...Read more about Bazaarvoice

4.20 (15 reviews)

Scal-e

Scal-e is a digital marketing platform allows brands to set up personalized devices via product or content recommendations across email, SMS, mobile wallets, WhatsApp, Telegram, Messenger, Facebook, and Instagram. Teams can launch...Read more about Scal-e

4.93 (15 reviews)

Talon.One

Talon.One is a sales promotions tool that assists marketers with campaign management, custom coupon creation and referral marketing. Key features include activity tracking, gift card management, multi-channel marketing, gift card ...Read more about Talon.One

4.73 (15 reviews)

Salesforce Experience Cloud

Salesforce Community Cloud is a cloud-based enterprise community platform that enables employees, partners and customers to connect at a single location. It allows users to collaborate and share their ideas and content with each o...Read more about Salesforce Experience Cloud

4.31 (75 reviews)

Preferred Patron Loyalty

Preferred Patron is a customer loyalty management solution designed for companies of all sizes that offers incentive promotions, visitor loyalty management, multi-channel marketing and gift card management functionalities within a...Read more about Preferred Patron Loyalty

4.92 (85 reviews)

White Label Loyalty

White Label Loyalty is an enterprise customer loyalty solution that helps businesses acquire, engage and retain customers by running data-driven campaigns and offering rewards. The platform was built as API-first to allow for seam...Read more about White Label Loyalty

5.00 (2 reviews)

Paystone

Paystone loyalty is designed to integrate with payment systems. It specializes in developing customer loyalty, sales promotions, and managing rewards programs. It supports POS terminals and e-commerce payment platforms. Customers ...Read more about Paystone

4.42 (19 reviews)

Zinrelo

FrontRunners 2022

Zinrelo offers an enterprise grade loyalty rewards platform that enables mid-size & large businesses to launch a custom rewards program for their users. Zinrelo customers have reported an 80% increase in repeat sales, a 50% improv...Read more about Zinrelo

4.86 (44 reviews)

WeGift

WeGift makes it easy to distribute digital gift cards to customers at scale. With the WeGift API, you can connect directly to the world’s largest network of digital incentives. Save money by getting access to industry-leading disc...Read more about WeGift

5.00 (2 reviews)

Open Loyalty

Open Loyalty is #1 Headless Loyalty Platform with the most flexible set of loyalty blocks for building personalized loyalty programs. Thanks to the API-first approach and 50+ pre-built loyalty mechanics (eg. points, tiers, rewar...Read more about Open Loyalty

4.80 (10 reviews)

SaaSquatch

SaaSquatch is a cloud-based referral marketing solution, which helps small to large businesses create, manage and track customer reward programs. Key features include client acquisition, ad retargeting, fraud detection, reporting ...Read more about SaaSquatch

4.50 (10 reviews)

Glue

Meet Glue - a customer loyalty program designed specifically for local business owners. So much more than just a coupon creator or loyalty card maker, Glue offers local businesses their very own branded loyalty app, and an automa...Read more about Glue

4.67 (3 reviews)

Currency Alliance

Currency Alliance is a cloud-based customer loyalty program management solution designed for midsize and large retail businesses. It offers membership management, marketing communications, gift cards and loyalty cards within a sui...Read more about Currency Alliance

4.67 (3 reviews)

Giftbit

FrontRunners 2022

Giftbit is a cloud-based solution that helps businesses buy, send and track digital gift card rewards. Managers can assess user behavior and create customizable templates for various email campaigns. Supervisors can manage funds v...Read more about Giftbit

4.57 (42 reviews)

Giftsenda

Giftsenda is an international corporate gifting platform designed to help businesses foster relationships with prospects and retain customers. Easily buy, send and track gifts online - to more than 200 countries. The platform en...Read more about Giftsenda

4.50 (2 reviews)

Spruce

Spruce software provides advanced point-of-sale and business management solutions for lumberyards, hardware stores, and building materials suppliers. This industry-specific software has helped operations improve productivity, cont...Read more about Spruce

3.43 (23 reviews)

NiceJob

NiceJob is a cloud-based reputation management solution that helps organizations manage reviews, referrals and sales. Key features include emailed review invitations, review reminders, reputation monitoring, website integration, S...Read more about NiceJob

InviteReferrals

InviteReferrals is a cloud-based solution designed to help online businesses of all sizes manage customer referral programs through mobile applications and social sharing tools. Key features include campaign management, lead gener...Read more about InviteReferrals

Revetize

Revetize is a cloud-based business marketing solution that helps organizations streamline processes related to lead generation, reputation management and customer interactions. It allows users to collect and view reviews or feedba...Read more about Revetize

4.83 (40 reviews)

Buyers Guide

Last Updated: July 19, 2022

You’ve heard some variation of it a million times: It’s up to 10 times more expensive to acquire a new customer than to keep an existing one.

It’s only cliche because it’s true, and even more stats prove the positive impact a loyalty program can deliver to many types of companies, from clothing, sporting goods and toy stores to restaurants, coffee shops and car washes.

“Loyalty programs are proven to increase customer lifetime value by up to 30 percent or more by increasing visit frequency, increasing spend per visit and winning back lost customers.”

-Chris Luo, FiveStars

Whatever your goal, a loyalty program is a great way to engage new customers, retain old ones, increase spending and foster a connection to the brand. Loyalty program software, then, is a crucial tool for optimizing this process.

This guide is designed to help those seeking customer loyalty software learn about the common features, benefits and other key aspects to finding the system that best fits your needs.

Here’s what we'll cover:

What Is Customer Loyalty Program Software?
Common Features of Customer Loyalty Software
The Impact of Customer Loyalty Programs
Strategies for Increasing Millennial Participation

What Is Customer Loyalty Program Software?

The idea is simple: Customers who frequent your business gain points for making purchases or taking other actions, and they can then redeem those points for a wide variety of rewards, such as more merchandise or services from your business.

Loyalty programs are popular with restaurants, airlines and hotels. Because consumers have so many options for where to eat or where to stay, companies can use loyalty programs as a way to create lifelong customers.

Customer loyalty software gives users the ability to customize different aspects of a loyalty program, from creating rules around how customers earn and spend points and how many points they earn per purchase to which customers are VIPs.

Reporting and analytics capabilities for identifying trends in the program round out the core features.

Common Features of Customer Loyalty Software

We’ve created a list of the most common loyalty program software features included in many popular systems:

Rewards management This feature gives the user control of the rewards structure and details about how points are earned and spent. Businesses can customize the program with gamification to further encourage points-earning behavior, so customers are more likely to engage with the program to earn a new badge or reach a new level.
Customer relationship management (CRM) The CRM functionality of loyalty software allows users to collect and store customer information, view how many points each has and monitor how they’re using them. Businesses can even send targeted messaging to customers who have a certain number of points to encourage them to make further purchases.
Member portal Because we live in an omnichannel world, consumers expect the ability to manage their loyalty points and spending wherever they go. Companies often offer online member portals where program participants can view or redeem points and receive notifications about sales or promotions.
Mobile app A mobile loyalty app is an increasingly common form of a member portal. This gives customers another place to manage points on the device they use all day.
Card management Many systems include the ability to issue physical loyalty cards or gift cards in addition to digital cards.
Integrations Most customer loyalty systems can integrate with content management systems, so the functionality works on a company website or social media pages. Some systems also integrate with a point-of-sale (POS) system so customers can see how many points they’ve earned or spend points directly at checkout.

The Impact of Customer Loyalty Programs

Companies that offer loyalty programs are hoping customers are incentivized to return and purchase more products and services by participating. Here are some compelling stats showing the power of loyalty programs:

  • Eighty-seven percent of shoppers say they want loyalty programs. Consumers are eager to earn points and rewards for shopping with their favorite brands.
  • Sixty-nine percent of adults are more likely to use their loyalty card if it’s on their phone. Adults are likely to do almost anything more often when it’s done on their phone. If your customers are on their phone anyway, make sure you provide a loyalty app to keep your brand in the minds of shoppers.
  • Seventy-three percent of loyalty programs members are more likely to recommend brands with good loyalty programs. When your service or product is great, your customers will advertise for you. Make sure your program gives customers flexibility in earning and spending points.
  • Millennials are 2.2 times more willing than boomers to pay a premium for products and services if they can also earn loyalty and reward points. Millennials are still the primary target audience of many companies for their disposable income and desire for travel. A loyalty program can deliver a boost to sales when marketing toward the most lucrative groups.

Strategies for Increasing Millennial Participation in Hotel Loyalty Programs IndustryView | 2015

Software Advice performed a survey of millennial travelers to learn more about their behavior and participation in loyalty programs offered by hotels.

Likelihood Among Millennials to Post About Hotels on Social Media to Earn Points
Likelihood among Millennials to post about hotels on social media to earn points

We found that 46 percent of millennials tend to join loyalty programs of the companies they’re already loyal to, and more than a quarter (27 percent) are willing to become brand ambassadors and post on social media to earn more points.

Companies can expect millennial consumers to behave similarly with loyalty programs from any type of business. Focus on your customers who are already loyal to the brand and treat them with easy-to-earn and spend points to drive more sales.