Zithara is a cloud-based customer relationship management (CRM) software that enables businesses to interact with their customers, manage leads, and automate marketing efforts on a unified platform. It lets users implement a rewards and loyalty program to incentivize customers for their engagement and repeat purchases. Customers can easily manage and track reward points and redemptions. Zithara incorporates state-of-the-art UPI (Unified Payments Interface) technology to facilitate secure and seamless digital payments for both customers and businesses. It also offers a customer data platform (CDP) module to help businesses with a holistic view of their customers, allowing for personalized marketing insights. Staff members can access customer data from various channels a...