After years of using third-party tools for tracking keywords and chasing Featured Snippets, I switched to just using Google Search Console because it’s the origin source for accurate (albeit incomplete) data about what’s happening with my keywords and pages. Of course Google doesn’t want SEO to be easy so they don’t give you any helpful information about what’s going on with the SERPs.

I can check results in different locations, I can see all of the SERP features and their underlying metadata on demand with no commitment required to a particular set of keywords. Also, alongside the JSON returned from the API you get a screenshot of the actual SERP, not some cobbled-together version of what was there. It’s much easier to grok.

My only complaint is that the Google Sheets plug-in doesn’t work the way I’d expect it to. I struggled with it and gave up, just relying on the web-based tool for now. Eventually I’ll integrate the data into my own SEO tools but for now the desktop website is easy to use and tells me what I need to know.

We need a very consistent API that is quick and provides flexibility. SerpApi provided us with that. They even report on their performance with all the trackable response times.

SerpApi is the fastest SER API that we have tested and we have tested many. It also provides the features we need like all the search options. Customer support is extremely quick to respond and very accommodating.

Not really found something negative yet...

We needed to estimate the impact of a service that we offer to researchers by compiling the amount of publications that have resulted from the service. SerpApi eased most of the burden.

The search using DOI was very useful. It brought out exact matches to queries.

The query using bibliographic parameter brings out too many unnecessary matches.

Great overall experience and customer service. Support team is very attentive to inquiries. Product is excellent at matching user inputs to data points online.

High level of accuracy in matching user inputs (photos of sneakers/footwear) to where products are sold online. Great pricing offered to tech start up app company.

No negative comments or experiences in working with SerpApi.

We used Google Maps API which included detail, review and photo. The data is live fetch from google map and the API is stable and reliable. The customer support team provides prompt responses to inquiries submitted during regular business hours.In addition to the JSON data, the API returns an authentic screenshot of the actual search engine results page, rather than an approximated reconstruction. Having the real screenshot makes the output much more intuitive and easier to quickly comprehend.

Instead of the current monthly subscription model, a pay-as-you-go pricing plan or bulk purchase of non-expiring API calls would better suit our unpredictable and fluctuating usage needs. With our API call volume varying significantly each month, the flexibility to pay only for what we use or pre-purchase call bundles that never expire would allow us to optimize costs based on real API demand