Centra

RATING:

4.8

(45)

About Centra

Centra is the only e-commerce platform built specifically for global fashion and lifestyle brands. With built-in core functionality including, DTC and wholesale modules, Centra enables brands to create the best local shopping experience on a global level. Centra sets you up to create local shopping experiences on a global scale, both direct-to-consumer and wholesale. It enables you to do this without running endless IT projects with expensive third parties. But Centra also gives you the freedom you need with no lock-ins to payment methods or templates. And Centra does not take a percentage of your sales revenue, so your total-cost-of-ownership will likely go down. Centra delivers a number of benefits to brands: - Sell more with automatic localization of content, pri...

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Centra Reviews

Overall Rating

4.8

Ratings Breakdown

Secondary Ratings

Ease-of-use

5

Customer Support

5

Value for money

5

Functionality

4.5

Most Helpful Reviews for Centra

1 - 5 of 45 Reviews

User Profile

Madelene

Verified reviewer

Sports, 11-50 employees

Used daily for less than 6 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed December 2021

Optimal platform for upscaling D2C brands!

Our first months with Centra as our e-com platform we have had a super positive experience. We can already se a better conversion rate and a significantly lower bounce rate in our checkout.

PROS

Super easy to work with, good possibilities to scale up and add new markets / currencies. One of the most important things for us when we was looking for a new e-com platform.

CONS

The design is a bit old-school. Think it should be even more easy to work in the software if the design was a bit more up to date!

Reason for choosing Centra

The focus on D2C brands.

Reasons for switching to Centra

Hard to customize and scale up with.

Victor

Management Consulting, 2-10 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

4

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed October 2021

Essential for fast growing international brands

Centra is a versatile, API first, headless platform that brings all the key functionalities and scalability to any DTC brand or any regular brand sites that want to go global.

PROS

If you’re a company that are aiming to go global or are already global Centra is a key part for localization and globalization. The way you can structure and administrate markets, payment methods, warehouses and so forth is something I haven’t seen any other platform being close to.

CONS

It’s been lacking some basic functionality and voucher/discount code management functionality and it been taking quite some time to get that deployed into the platform. However, this isn’t something that prevents anything, it’s more of a nice to have.

Reason for choosing Centra

With a solid client list as Centra have and the product in it self being as explained in the previous questions it was the obvious choice if you would like to go global.

Reasons for switching to Centra

Lack of localization support in Shopify. Magento wasn’t really an option to stay with.

Frida

Apparel & Fashion, 11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

2

VALUE FOR MONEY

4

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed March 2020

Centra

Order management Ecommerce Platform PIM Good and flexible!

PROS

Easy to integrate new programs with plugins Helpfull account manager Product information management

CONS

Product Feeds Thumbnail images Handling of returns

Reason for choosing Centra

More easy to manage

Reasons for switching to Centra

Needed more advanced system

Carl-Axel

Retail, 51-200 employees

Used weekly for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed October 2021

Technically mature and leading the way

Overall really good. And I would like to highlight the superb technical support and guidance through Centra tech-team.

PROS

The fact that the solution is so open, technically, in regards of API's and ability to create custom-fields. This makes it great for us since we have an technical team in-house to handle this.

CONS

Image-upload, not good enough. And the overall backend UI, but here we know it is about to get an update within months.

Reason for choosing Centra

Price, proven in the retail industry and synergies in the fact that we already had other solutions running on Centra.

Reasons for switching to Centra

End of life of Magento 1.

Erik

Apparel & Fashion, 2-10 employees

Used daily for less than 12 months

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed September 2023

Stockholm Surfboard Club

Really very amazing so far!

PROS

The ability to streamline the whole workflow as a small brand from the product creation, to the B2B sales stage up until delivery and invoicing and syncing everything to Fortnox. It's our brain and heart and body.

CONS

Sometimes Centra has too much functionality for a small brand like us. Hopefully we grow into the platform in no time :)

Reason for choosing Centra

Front-end aesthetics and general user experience for our B2B customers.