Our first months with Centra as our e-com platform we have had a super positive experience. We can already se a better conversion rate and a significantly lower bounce rate in our checkout.

Super easy to work with, good possibilities to scale up and add new markets / currencies. One of the most important things for us when we was looking for a new e-com platform.

The design is a bit old-school. Think it should be even more easy to work in the software if the design was a bit more up to date!

Centra is a versatile, API first, headless platform that brings all the key functionalities and scalability to any DTC brand or any regular brand sites that want to go global.

If you’re a company that are aiming to go global or are already global Centra is a key part for localization and globalization. The way you can structure and administrate markets, payment methods, warehouses and so forth is something I haven’t seen any other platform being close to.

It’s been lacking some basic functionality and voucher/discount code management functionality and it been taking quite some time to get that deployed into the platform. However, this isn’t something that prevents anything, it’s more of a nice to have.

Order management Ecommerce Platform PIM Good and flexible!

Easy to integrate new programs with plugins Helpfull account manager Product information management

Product Feeds Thumbnail images Handling of returns

Overall really good. And I would like to highlight the superb technical support and guidance through Centra tech-team.

The fact that the solution is so open, technically, in regards of API's and ability to create custom-fields. This makes it great for us since we have an technical team in-house to handle this.

Image-upload, not good enough. And the overall backend UI, but here we know it is about to get an update within months.

Really very amazing so far!

The ability to streamline the whole workflow as a small brand from the product creation, to the B2B sales stage up until delivery and invoicing and syncing everything to Fortnox. It's our brain and heart and body.

Sometimes Centra has too much functionality for a small brand like us. Hopefully we grow into the platform in no time :)

Easy to use. Good integrations for headless e-commerce but also for wholesale and purchases. All in one.

Not sufficient reports. Needs to be improved, specially regarding bundle products.

Super service and functionality.

Everything works well with our warehouse and it is very easy to get an overview of our stock. Easy to create reports.

We would like a better overview for returns minus taxes.

Pretty much everyone in the company is using centra on a daily basis whether it's warehouse, b2b, b2c, customer service, sales managers, logistics. It's truly a fantastic system. Centra has great customer service that are solution oriented to help us find ways to get the most out of Centra and implement new solutions.

For us it's important to keep everything in one system. Centra allows us to keep track of inventory, process orders, create shipments and manage returns and much more without leaving centra.com. The B2B and B2C works pretty much the same making it easy to work with both and for our partners to process the shipments. Easy to use, both for us and our partners.

It would be nice to be able to customize the system further to optimize the use for each companys profile.

Being able to focus on building our brand in a better and smarter way, working with campaigns and promos without disturbing the brand is definitely number one. The over all process (all external partners included) was surprisingly easy, we had quite good time management and from our perspective the deadline was pretty far away so we never experienced any stress which resulted in good quality deliveries in all end points. I hope that the best is yet to come, we feel confident in the partnership together with Centra and other partners.

Main reason we chose Centra is because of how it will improve our routines while working as well as the new opportunities we have to work towards new customers world wide. Big bonus was the dashboard and how the voucher/promos work.

At this point we're not missing anything from Centra. I think it's probably not about the product but our experience with working in the platform, at first it's a bit overwhelming but now we're starting to get used to it.

We've had a great transition from Shopify to Centra with the help of the fantastic Centra team. We've been up and running for the past two months and I only have good things to say about the software.

Ease of use, customization, integrations, pricing

I do not have any specific cons for this product

Way better uptime, faster workflow, less time spent on maintenance

- SaaS - Easy to scale - Headless API - Quick to work in - Shared set-up for B2B and B2C - Integrations to key marketing platforms and payments

- Poor CMS. Need to use external CMS. Small team.

Very good, a necessary step forward for our brand to be able to adapt and stay up to date with trends. I also believe this new flexibility and time-to-market of design changes will help us communicate our brand more effectively on site.

The base features of the app - products, orders, vouchers make alot of sense and provide a lot of flexibility that we have lacked using our last platform.I really appreciate the GraphQL-APIs which allow us to inhouse more tasks and become more efficient without the need for consultancies to assist!Ease of plugin integration is also a very welcome change for us!Being able to separate B2B and B2C logic is something that helps us very much.

Some features:Gift CardsIt's hard for our ERP to distinguish between normal vouchers and a gift card - currently BrightCom, our ERP consultancy, have the same issue with all Centra customers.We are also unable to create Gift Cards through KCO, which was not communicated / raised in the discovery phase. This has forced us to create a sub-par solution to be able to sell Gift Cards.Feeds:This was probably the biggest hurdle for us - migrating from an existing feed structure to the Centra one proved to be almost impossible. The biggest issue is not being able to set the formatting and as we choose. I think the ability to use a delimiter between Product Number and Variant Number would help a lot.Another big hurdle, which I hope we will be able to solve using Depict, sorting by bestsellers and news.

Centra works as our hub for product catalog management, buying and B2B / B2C sales. It ties in seamlessly though API with our warehouse using ShipHero and our physical stores using Sitoo POS-system. All in all a great setup that keeps improving with monthly updates.

Easy to use platform with great front-end and a robust back-end with good API-setup for connecting to external platforms.

Dashboard hasn't been updated but is easily solved with good data export possibilities for external BI analysis.

Centra is really state of the art, both in terms of product and company. Very thankful for starting to collaborate and working with them.

It's solely built for D2C brands, which means that it has a lot of functionality for selling through influencers, selling to a global audience and full control of the customer experience.

The admin interface need a UI refresh (the UX great though)

It's flexibility and open APIs to take control and fully adapt to your organization.

The product management could be easier to maintain and bulk manage, when it comes to very advanced data.

Centra as partner and platform has been a game changer for our digital growth internally and externally. They are a crucial partner for what lies ahead.

The software has great customer-oriented usability, the team behind the product are well experience within D2C and B2B, they are agile, friendly and strong team players.

The interface and the dashboard needs an update but these are minor details in the end.

My overall experience with Centra is great! We are still quite new users but can already see a lot of possibilities and great potential to grow with Centra moving forward. We have been adding new features, new shipping methods and product fields during this initial period and everything has been easy to implement. We have also recieved great support from Centra in all steps.

The centra software is easy to use and offer a lot of good features like bulk editing, product/order management, return management, creation of new markets etc. all in one place. The integration process was smooth and we are very happy with the outcome!

A great opportunity or add to the current centra software would be a "controller" function for stock. For example that products recieve a small red flag if stock is below 2 pcs in a size variant.

launching with centra was very smooth.

localize section could have a better interface

All businesses we have worked with have so far been possible to implement using Centra. Clients can start small and grow with the platform as they need. Third party integrations are extremely solid

API documentation and custom fields can be improved. There are semi-reliable options for the latter

Our overall experience with Centra is great - we loved that we choosed Centra because of their soloution both for B2C nad B2B and also their super easy part to just add new markets!

We are very pleased and happy that we choosed Centra as our platform, the product information is so easy to handle and we love the dashboard where you get a quick resume of all sales, orders and products. The intregation with our Business system and other tools was also super easy.

We hope the part for Marketplace will be better and more simple than it is today.

Overall a really good experience ranging from the implementation project to ongoing support and further developments of the product. It is a true partnership with long-term shared visions.

It is very intuitive and easy to use! Both our internal sales team and customers have very quickly adopted the system and are consistently giving it top ratings in our surveys. We also have a great relationship with Centra's product development team cooperating on new features to be implemented as part of the roadmap - very powerful!

Most of the key features we were lacking have already been implemented or are part of Centra's roadmap. The backend UI need an update and that is something that will be released early 2022 which we are looking forward to.

Centra is built from the ground up with focus on brands in the fashion and apparel business. Very good possibilities to build headless site with the tech stack you prefer. Handling both B2C and B2B in the same platform is very convenient. Good selection of integrations. Continuous development.

The admin interface needs an upgrade. Working with product images is a bit of a hassle.

We've been able to move very fast and expand into new markets.

The team behind Centra has understood to the core what is required to drive global ecommerce. The multi lang, multi warehouse, multi market and multi currency handling is the best on the market.

It takes some time to understand how to use but not better or worse than any other system

Centra gives a good overview of sales, orders and products and is easy to navigate. A plus is alos that Centra wants to be on top of new features, so if we want to implement third party solutions to develop our e-commerce, we always get fast and good help from Centra.

The layout in centra could benefit from an update.

Great!

All the features and easy management. And the fact that you can have several tabs/windows open at the same time, and work with them simultaneously. And the constant development of new features to ease the costumers work.

The communication about new updates and how that can/will effect our platform/work