Klaviyo
About Klaviyo
Awards and Recognition
Klaviyo Pricing
Klaviyo's pricing is based on the number of contacts and the number of SMS messages sent. Email pricing: free for up to 250 contacts. Starting from $20/month for 251+ contacts. SMS pricing: $0.01 per SMS or $0.03 per MMS sent. Email & SMS: free for up to 250 contacts. Starting from $20/month for 251+ contacts. $0.01 per SMS or $0.03 per MMS sent.
Starting price:
$20.00 per month
Free trial:
Available
Free version:
Available
Most Helpful Reviews for Klaviyo
1 - 5 of 420 Reviews
Steve
Apparel & Fashion, 2 - 10 employees
Used unspecified
OVERALL RATING:
5
Reviewed April 2024
The Ultimate Email Platform that Scales with You!
Daniel
Verified reviewer
Apparel & Fashion, 11-50 employees
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2020
Better than mailchimp - no question
It's been great. I had one experience with customer support where I felt the person wasn't going to pass on valid feedback (open rates of the first email cut by half due to < 2 hour wait with FB sync). But other interactions with support were great and I also was able to connect with their product manager who promised to look into it. I felt they're a young and flexible team. Also laser focused on email and what email marketers need.
PROSIf you want flexibility in segmenting your drips (or flows as they call it) then you need to use Klaviyo. We were using Mailchimp and kept finding areas that made it time consuming, confusing, or just not built to have a flexible drip campaign where contacts receive emails based on rules. For example you can easily create a series of emails that are only sent to contacts that meet a specific criteria and do it all within one drip through a "workflow" like drag and drop builder. You can also sync up to your facebook leads and save money on Zapier which is what you need to use if with Mailchimp.
CONSWhile Zapier immediately pulls in leads from Facebook, Klaviyo only syncs every 2 hours. A lead getting a welcome email right away is SUPER important, but this means they don't hear from us for some time and it's negatively impacted our first email open rates -- almost cut it in half.
Reason for choosing Klaviyo
I heard good things about it from others, seemed more versatile and matched to our needs.
Reasons for switching to Klaviyo
There are annoying bugs in Mailchimp or missing features which Klaviyo does beautifully. Most of those issues are related to emails within a drip (flow in Klaviyo). Rearranging the order of emails, reusing blocks from one email in another one without recreating from scratch, creating multiple branches within a drip based on subscriber criteria, A/B testing your emails in a drip, all those are critical and only in Klaviyo.
Benjamin
Verified reviewer
Photography, 1 employee
Used monthly for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
5
FUNCTIONALITY
4
Reviewed July 2023
A powerful platform for email marketing.
Overall I've been very happy with Klaviyo and appreciate its focus on email marketing and SMS rather than trying to be the tool for everything.
PROSI use Klaviyo for my email newsletter. It's been a smooth process overall. I've had no issues importing and managing lists and contacts and have been happy with its design capabilities, deliverability, and analytics.
CONSAs my list grows, I'm a little weary of the pricing for larger audiences, but that is only an issue I see down the line.
Reason for choosing Klaviyo
I liked Klaviyo 's focus on email and SMS and felt like its design tools & analytics fit my needs well.
Reasons for switching to Klaviyo
Mailchimp had gotten a little clunky with its growth, and I was having some delivery issues. I felt it was time to try something new.
Gerald
Food & Beverages, 51-200 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
3
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed April 2024
Klaviyo Is Great For eCom
We use Klaviyo regularly and it's great for email automations and campaign sends. Email marketing is a must for any eCom business and Klaviyo does it well. The only downside is the cost. It's starting to get super expensive as our list grows.
PROSI like the automations, triggers, and data. Love that it integrates with shopify.
CONSThe cost is starting to get out of control. Getting really expensive.
Steve
Information Technology and Services, 2-10 employees
Used daily for less than 2 years
OVERALL RATING:
3
EASE OF USE
1
VALUE FOR MONEY
3
CUSTOMER SUPPORT
2
FUNCTIONALITY
4
Reviewed October 2022
Not user friendly, poor support
Poor, I wouldn't recommend Klaviyo over others that I have used (Active Campaign, Omnisend, Drip).
PROSThe Klaviyo application is very powerful, no doubt.
CONSThe UI for the automation flow filters are not intuitive and not well designed. Basic requirements for flows are unnecessarily difficult to implement. When you contact Klaviyo support, staff gives information that contradicts their published documentation and often don't actually give the correct advice at all, resulting going around in circles trying to get issues resolved. Klaviyo list management is also poor, and like some other platforms (seems to be a trend), Klaviyo gears the system towards pushing you to pay for more customer profiles than you actually need and then when you try to clean or remove profiles you have to go through manual processes, whereas Klaviyo could easily provide options to automate this, or at least NOT require manual CVS export/imports. I mean really Klaviyo it's 2022 people. The Klaviyo visual builder is buggy, even in their "NEW" builder there were bugs with things as basic as applying link colour styles at a global level. Generally also poor UI for the visual builder. Overall, it's almost like the Klaviyo designers tried to make the UI as clunky as possible, probably went to the same design school as the Mailchimp designers (which is equally terrible).
Reasons for switching to Klaviyo
Company decision. Minor frustrations/technical issues with Drip. In hindsight it was a poor choice.