Showing 1-20 of 74 products
Drip is a cloud-based email marketing solution catering to businesses of all sizes across various industries such as marketing and advertising, consumer goods and e-learning. Key features include workflow automation, multi-channel... Read more
ActiveCampaign is an integrated marketing and customer relationship management (CRM) suite with a foundation in email marketing. Targeted towards small-to-midsize businesses, the software is designed to help organizations build their... Read more
Salesforce Marketing Cloud is a part of Salesforce.com family that offers robust social marketing solution to help businesses create and manage the social presence on a variety of social media sites. The solution offers multiple functionalities... Read more
SendGrid is a cloud-based email marketing tool that assists marketers and developers with campaign management and audience engagement. Its key features include A/B testing, mailing list management, predefined templates, image library... Read more
Klaviyo is a cloud-based email marketing solution for e-commerce businesses. Key features include integration with multiple platforms, audience segmentation and performance reporting. Klaviyo allows users to send out targeted email... Read more
SendinBlue is a cloud-based email marketing tool suited for organizations of all sizes. It offers marketing automation, email campaigns, transactional emails and SMS messages functionalities within a suite. SendinBlue allows users... Read more
Zaius is a cloud-based email marketing solution for small and midsize businesses. The solution is mainly used by e-commerce and retail brands for real-time behavior triggered messaging. Zaius allows users to automate campaigns like... Read more
MoonMail is a cloud-based email marketing tool suitable for small to midsize companies in all industries, particularly marketing agencies, designers and developers. Key features include configurable email templates, email automation... Read more
Act-On is a cloud-based marketing automation tool that offers businesses a suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and analytics. With Act-On's... Read more
HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing... Read more
TractionNext is a cloud-based solution that helps small to large businesses improve campaign workflows, communication and lead conversions by managing emails, surveys and other online communication on a unified platform. It allows... Read more
Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and multi-step... Read more
PinPointe is a cloud-based email marketing tool that helps small, midsize and large enterprises across various industry verticals to create, distribute, analyze and manage their email marketing campaigns. PinPointe allows users... Read more
Xert Precision Suite is a cloud-based email marketing platform that helps businesses to target, manage and optimize email campaigns. The suite consists of different modules for email marketing, contact management, events marketing,... Read more
GetResponse is a cloud-based marketing tool that allows users to connect with their customers through email and create landing pages. It caters primarily to small businesses, bloggers and marketing agencies. GetResponse provides an... Read more
Pushnami is a cloud-based email marketing solution that helps small to large businesses manage and automate re-target subscriber engagement, sales conversions and cross-platform messaging. It allows users to identify targets and communicate... Read more
Zoho Campaigns is a cloud-based email marketing solution that offers customer relationship management (CRM) and social media integration. This product enables users to reach out and engage with their customers by automating the... Read more
SendX is an Intuitive, Affordable & Feature-rich Email Marketing Software for marketers & business owners. It enables users to send unlimited email campaigns, build email lists, design emails using a drag-and-drop editor, email automation... Read more
Campaigner is a cloud-based customer relationship management (CRM) solution that caters to small and midsize businesses across various industry verticals. It enables users to manage interactions with existing and potential customers... Read more
Mailjet is a cloud-based email automation solution that helps small to large businesses create, manage, send and optimize email marketing as well as transactional emails. The platform offers a drag-and-drop builder that allows users... Read more
Email marketing is one of the most popular marketing techniques around. In fact, if measured by volume alone, it’s probably the most popular marketing method of all time! So what exactly is email marketing, what does it accomplish for businesses and why is it so popular? We answer these and other questions below.
Many describe email marketing as the online version of direct mail marketing. They’re similar, since both help companies reach out to customers with their marketing message. They’re also similar because both are relatively cheap and so can be sent in large quantities. This lets companies reach larger and wider audiences with greater frequency and lower expense.
While there are some similarities, it’s not until we look at the differences between the two methods that email marketing really begins to shine. Most significantly and unlike direct mail, emails are trackable. This allows marketers to see which recipients are engaging with their content and, in some cases, how they engage with it. Mature email marketing efforts use this information to refine future marketing efforts, whether by email or other channels.
Email marketing software is the tool that businesses use to run and automate common email marketing tasks. The software is also used to measure the engagement and impact of each email marketing campaign and to help companies find better ways of segmenting their customers and audience. (While it’s theoretically possible to engage in email marketing without dedicated software, the vast majority of companies need the automation that email marketing software provides in order for it to be a profitable strategy.)
This guide will help you learn more about email marketing software systems and their range of functions. With this information you’ll be ready to make the right purchase decision and put email marketing to work for you. Here's what we'll cover:
Reviewers' Choice Products
Our Reviewers’ Choice list shows the five highest user-rated software solutions for Email Marketing when adjusted for total number of reviews and recency of reviews.
If a software solution has more reviews, and more recent reviews, we value those ratings more highly than a product with fewer, older reviews. This is because is it much harder to get 100 five-star reviews than it is to get 10.
We also know that software vendors continually tweak and update their product, so we believe that more recent reviews tend to be more accurate.
To determine which products made the final cut, we looked at how users rated each solution's:
A solution can make the Reviewers' Choice top five in all three categories, or just one or two. All software solutions in the Reviewers' Choice have at least 10 reviews from real software users. The final products are listed in alphabetical order from left to right.
For more details on how we selected our Reviewers' Choice, read the full methodology.
In general, email marketing software is used to create, launch and track email campaigns to promote a company’s marketing message. It uses email as the primary vehicle for ''keeping in touch'' with leads. Its goal is to nurture the leads and keep the brand’s solution top-of-mind, until the leads are ready to convert into paying customers. These systems are designed to improve efficiency by automating the more common activities of email marketing, of which there are many. They can also provide insight into the success rate of each individual campaign. Additionally, they help companies generate and maintain more consistent messaging across all email marketing communications.
Specifically, most email marketing solutions include tools that help companies capture and segment leads, automate email delivery and track the results of email campaigns.
While capabilities may vary from vendor to vendor, most email marketing programs typically include the following functionalities:
|Lead capture||Captures lead information from web forms, landing pages etc.|
|Basic segmentation||Groups contacts or leads by shared characteristics (e.g., by demographic or household attributes, or by industry segment or past purchase history).|
|Email templates||Time-saving templates that can be used for frequently sent messages and requests.|
|Mass email delivery||Provides the means to send emails in batches to groups of contacts.|
|Drip (scheduled) email delivery||Automatically sends email messages over a scheduled period of time, helping keep the marketing message top of mind.|
|Email open ra|