About Omnisend

Omnisend is an omnichannel marketing automation platform for growth-focused ecommerce businesses. Omnisend allows you to add several channels to the same automation workflow for seamless communication via email, SMS, web push notifications, and more.

Omnisend offers a user-friendly drag-and-drop visual composer for emails and email capture features (popups, landing pages) to build your customer base.

Automation features help create robust automation workflows and personalize your message based on customer data, campaign engagement and shopping behavior.

Omnisend offers integration with the majority of ecommerce platforms and other marketing tools.

Services are offered on a monthly subscription basis, and include support via email, live...


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Supported Operating System(s):

Web browser (OS agnostic)

436 Reviews of Omnisend

Average User Ratings

Overall

4.77 / 5 stars

Ease-of-use

4.5

Value for money

4.5

Customer support

4.5

Functionality

4.5

Ratings Snapshot

5 stars

(344)

344

4 stars

(85)

85

3 stars

(6)

6

2 stars

(1)

1

1 stars

(0)

0

Likelihood to Recommend

Not likely

Very likely

Showing 1 - 5 of 436 results

September 2019

Maryann from Jumia Nigeria

Verified Reviewer

Company Size: 2-10 employees

Industry: Apparel & Fashion

Time Used: More than 2 years

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

September 2019

Excellent email marketing tool

I have been able to communicate with my customers and stay connected with them. Omnisend has made it possible to send emails with ease, set up campaigns and monitor traffic on my store.

Pros

Email marketing has always been one task I love to avoid because I thought it required a lot of settings. When I got introduced to Omnisend, it has been a relief. I love its simplicity and it doesn't require setting ups. Its quick to start with and most importantly its user friendly. Omnisend allows me to grow my business through email marketing and also have the ability to build landing pages.

Cons

It would be great to have RSS integrated email for blog posts. It would also save time to tag your group of customers instead of creating a separate list.

August 2019

Diana from Pit Crew Cycles

Company Size: 2-10 employees

Industry: Sporting Goods

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

August 2019

Is Omnisend right for you?

Omnisend has made my email marketing automated so I spend less time on the emails.

Pros

I have been using several email campaign providers for the past 10 years yet none have had the best customer service, a simple set up and amazing templates that you can customize. As a newbie to the software it can be intimidating but the youtube videos are so helpful. If you get stuck Omnisend has great customer service very polite and they respond very quickly. It was also easy to set up. I had to use an API to transfer my information to Omnisend so I just followed the directions. The Omnisend directions give you print screens so it makes it that much easier to follow. Lastly, Omnisend has easy to use templates just drag and drop. Thank you, creators, of Omnisend for taking the time to hear what the email marketers need!

Cons

This software is easy to use and can feel that you are doing something wrong. Also if you need major tech support they do take a day to answer and that can be stressful if you need them as soon as possible.

Reasons for Choosing Omnisend

the Owner of Omnisend was on Andre Warner podcast and it seemed a right fit.

August 2019

John from Authorio Digital LLC

Company Size: 1 employee

Industry: Consumer Goods

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

2.0

Value for money

2.0

Customer support

1.0

Functionality

3.0

August 2019

Promising, but still a lot of work to do.

Meh is the best way to describe it. I'm using a number of the features but do not have confidence I'm using it correctly or well. Getting support in a timely and sufficent manner is abysmal at best. Chat doesn't cut it for the depth of insight I'm looking for. Not nearly as resposonsive or interactice as it can and should be.

Pros

The apps integration with Shopify is what appealed most to me, and it appears to be fairly full featured. I was transitioning from MailChimp and needed a solution that offered turnkey engagment tools i.e. pop-up, automation workflows and email.

Cons

Frankly, it's not nearly as intuitive as it should be, not the tools of the help system.

September 2020

Greg from BLOXVOX

Company Size: 1 employee

Industry: Consumer Goods

Time Used: Less than 12 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

5.0

September 2020

Can finally achieve marketing automation

Overall, Omnisend is a good option for any small or medium sized business's marketing function. It probably actually does boost sales materially, and it's one of the few companies that can actually deliver on that talking point.

Pros

This is an effective platform for great execution in marketing. Setting up a multichannel campaign is quite easy and satisfying

Cons

It's very good overall, but the software is a bit weak when it comes to migration. You will have to manually create/upload all your emails, automations, audiences, photos, templates, forms, etc

Reasons for Choosing Omnisend

Omnisend is a trusted, popular solution

August 2019

Filippo from OVO Energy

Verified Reviewer

Company Size: 1,001-5,000 employees

Industry: Utilities

Time Used: Less than 6 months

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

5.0

Functionality

3.0

August 2019

Easy newsletter for shopify customers and not only

Pros

Omnisend allows you to define complex automatic communication workflow with different channels: email, SMS, push, facebook, you name it. The template editing is not the best, but still quite powerful and intuitive.

Cons

The signup workflow from Shopify works only for customers signed up via the form, not for customers that signed up during an order. This cause quite a lot of friction, I hope they will add the order as a trigger in the future. To use the more advanced channels like SMS, push notification and Facebook messages, you need to pay a more expensive plan. For a small business, it may be not possible.

Reasons for Choosing Omnisend

The ratio between Feature/Cost is advantageous

Response from Omnisend

Replied July 2020

Hi Filippo! Thank you so much for leaving such an unbiased and detailed feedback for our application. After reading your comment, we wanted to reach out with some clarification on your last comment. We indeed don't have a built-in solution for triggering the Welcome automation when subscribing to the check-out page. But, we may offer a workaround when defining the properties that distinguish those contacts, among others, will help you trigger different flows. For example, you may set up the Segment of the contacts having Subscribed status and not having the opt-in date field (that is assigned after subscribing to the Signup form) and use it in the Segment entry-based flow. In that case, any new contact subscribing at the checkout page will get the intended message. Please, check this instruction (https://support.omnisend.com/en/articles/2398171-contact-enters-exits-a-segment-automation ) and reach out to our Support Team for assistance via support@omnisend.com.