We've been using Real Magnet for years. We're on the road to integrating it with our Abila AMS. We just need to get more of our staff up to speed and use Real Magnet to its full capability. (I also really really enjoy the staff who have been with Real Magnet for years - so helpful and knowledgable and friendly)

Ease to use. New interface /Zones/color templates are so helpful Easy to create and review responsive design Dynamic content makes changing up the messaging and segmenting so much easier tracking results is helpful ability to link to social media saves staff time

Uncertainty about the future of the product. Subscription set up (unsubscribes) take great planning.

using Higher Logic and MA, we have reduced staff time tremendously by having a reliable way to automate our marketing messages.

Higher Logic MA is very easy to use. There is a bit of a learning curve but once you've learned the system, it is easy to setup and launch MA campaigns.

I wish there was a time zone feature so you could setup your campaigns to be received at a certain time for everyone, regardless of time zone. Currently it all defaults to Eastern Time so when you schedule an email to deploy, you have to take a variety of time zones into consideration.

If you use iMIS, it is really great to integrate and have updated mailing lists. the flexibility with WYSIWYG creator for messages is also pretty great.

We use this software mainly because it is the only one we've found that integrates with iMIS. Our groups populate each day so our messages go to our updated membership. The amount of flexibility to message creation is the best!

its not that user friendly, the social media aspect is clunky and doesn't work properly for twitter. It is very difficult to get things written back correctly to your database.

We love using this mailing platform to deploy mailings for our variety of pilot groups. Very easy to implement and train our users.

The tracking feature is incredible! We love using this mailing platform to deploy mailings for our variety of pilot groups. Each new user seems very happy and love the ease of use while training.

Can't send attachments out with a Mac, but there is workaround. Don't like that you can't open every link with "Open in a new tab"

There's a ton you can do to access your customer with Real Magnet and endless options to customize your email outreach.

Customer service is so/so, there's a lot of random errors that occur, platform is not always stable, and the new image upload library that I have as of 11/19/19 (not the new one coming next week, but not the one we had before) is not as functional as it needs to be