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EventsAIR
EventsAIR
For over 30 years, the team at EventsAir has been developing innovative solutions and services for the event management industry. Creating one of the most comprehensive event management platforms that is trusted by event profess...Read more about EventsAIR
SpotMe
SpotMe
SpotMe is a B2B event engagement solution tailored for companies looking to host high-touch events. All event management, video production and app building tools are included, directly from your browser. The solution is suitable f...Read more about SpotMe
Tripleseat
Tripleseat
#1 Guest and Event Management Software for Hospitality Managing and booking events is stressful. Tripleseat powers restaurants, hotels, and unique/special venues to book more catering, group, and event business and will increase ...Read more about Tripleseat
RegFox
RegFox
FrontRunners 2023
RegFox is a powerful event registration platform for conferences, camps, classes, and more. It’s easy to use, highly customizable, and unbelievably affordable. This powerful event registration solution is easy to use, highly cu...Read more about RegFox
Eventsquid
Eventsquid
FrontRunners 2023
Eventsquid is cloud-based event management software for small, midsize and large businesses. It caters to corporations, sports leagues, educational institutes and other associations. Primary features include event registration, we...Read more about Eventsquid
Tix
Tix
Tix is a cloud-based solution for online and box office ticket sales and donations. Features include event management, access controls, social distancing, multiple seating options, and more. Tix provides users with customer relat...Read more about Tix
Cvent Event Management
Cvent Event Management
Cvent is a cloud-based solution that helps midsize organizations and enterprises with venue sourcing, online event registration, budget management and payment processing. The solution enables event planners to track the attendance...Read more about Cvent Event Management
ThunderTix
ThunderTix
Designed for the performing arts, ThunderTix provides reserved seating and general admission event management. We make season subscriptions easy and combine fundraising, gift cards, merchandise, concessions, and a private CRM in o...Read more about ThunderTix
Converve
Converve
Converve is a highly customizable event software for B2B Matchmaking and Networking. The web-based app is flexible and can be customized to the special requirements of your events. Additional features and integrations can be devel...Read more about Converve
idloom.events
idloom.events
FrontRunners 2023
Idloom.events is a cloud-based event management and online registration solution that helps users create an event management website, register volunteers for events and make reservations. It also offers payment processing, automat...Read more about idloom.events
Bizzabo
Bizzabo
Bizzabo's next-generation event management platform powers immersive in-person, virtual, and hybrid experiences for the world’s leading brands — all with the Bizzabo Event Experience OS, a data-rich open platform that empowers Eve...Read more about Bizzabo
Swoogo
Swoogo
FrontRunners 2023
Expect more from your event management platform. With an emphasis on simplicity, functionality, and the true DIY spirit, Swoogo is a user-friendly event management platform that streamlines the organizational aspects of every typ...Read more about Swoogo
ClearEvent
ClearEvent
Whether your event is in-person, virtual or hybrid, ClearEvent's all-in-one event management system has you covered! Here's a look at some of our best features to help you get stuff done! Register attendees or vendors: With ou...Read more about ClearEvent
LineUpr
LineUpr
Experience the power of LineUpr, a leading event app solution that empowers event organizers to create engaging, personalized apps for any event format. With its intuitive interface and extensive customization options, LineUpr sim...Read more about LineUpr
ConferenceLeap
ConferenceLeap
ConferenceLeap is a software-as-a-service (SaaS) solution that allows you to create, manage, and promote your events. Features include an online calendar of events, reports and analytics, attendance tracking, interactive event sur...Read more about ConferenceLeap
iVvy Event Management
iVvy Event Management
iVvy is a cloud-based event management software designed to help you create, promote and manage your events, conferences, and exhibitions. iVvy provides an easy-to-use drag and drop interface that allows businesses to design beaut...Read more about iVvy Event Management
Event Temple
Event Temple
Event Temple is a cloud-based event management solution designed to manage bookings and revenue for venues and hotels. The solution can be used by hotel chains, independent hotels, clubs, wedding venues and convention centers with...Read more about Event Temple
Accelevents
Accelevents
Accelevents, the one-stop solution for managing virtual, hybrid, and in-person events, uniquely combines enterprise-grade capabilities with ease of use to streamline your event planning process. Trusted by 12,500 organizations w...Read more about Accelevents
Wrike
Wrike
Wrike is a cloud-based project management platform for teams of 20+ that is suitable for both large enterprises and SMBs. It supports remote work for various teams. This solution comes with Gantt charts, calendars, workload view f...Read more about Wrike
rsvpBOOK
rsvpBOOK
rsvpBOOK is an online event management platform that helps individuals, event planners, and corporate training teams plan and organize events. The solution can also be used by government agencies, nonprofits and academic instituti...Read more about rsvpBOOK
Buyers Guide
Last Updated: March 16, 2023All businesses, big or small, must differentiate themselves from their competitors to succeed. While marketing is one important piece of the puzzle, planning and managing successful promotional events is another major part of it.
The process of promoting a product, service or idea by holding a planned public event (online or offline) involves a lot of planning and coordination.
That’s where event management software can help: An event management—or event planning—solution allows users to incorporate business logic into planning and organizing an event.
This guide can help potential buyers find the best solution for their needs. Here’s what we’ll cover:
What Is Event Management Software?
Common Functionality of Event Management Software
Key Considerations for Event Management Software
What Is Event Management Software?
An event management system helps businesses automate the process of planning, organizing, marketing and ultimately analyzing promotional events.
Among other things, this type of software facilitates:
Event registration
Onsite operations management
Seat allocations
It can also be used to administer real-time polls and surveys to keep the audience engaged and incorporate customer feedback to improve future events.
Common Functionality of Event Management Software
Most event planning software solutions offer some or all of the following capabilities:
Attendee management | Creates an enhanced attendee experience with functions such as customized registration, guest list management, assigned seating arrangements, polls and Q&As for increased engagement and assignment of qualified staff members to escort attendees. Certain solutions allow users to facilitate travel arrangements for attendees. |
Registration management | Enables users to accept or decline registrations for events, conferences or seminars through both online and offline channels. Certain solutions allow users to book rooms, venues or tables for attendees. |
Venue management | Allows users to identify potential venues and prepare a detailed floor plan or layout and allocate booths to exhibitors. Certain solutions allow users to manage event logistics, catering and resources. |
Facilitates the sale of event tickets or registration for conferences through online or offline channels. Also allows users to customize ticket prices and types and set quantity limits. | |
Event analytics and reporting | Enables the generation of customizable reports, so users can measure event ROI based on metrics such as budget utilization, venue utilization, audience engagement and marketing success. |
Event marketing | Allows business owners to market events with tools and functionality that allow users to create a customizable event website, launch email, social media and push messaging marketing campaigns and create promo codes. |
On-site management | Enables users to manage event-related activities at the venue including on-the-spot attendee registrations, creating and printing name badges for attendees, checking in attendees via barcode scanner and integration with self-service kiosks for easy check-ins. |
Session management | Allows users to create and monitor content for event exhibitors, speakers and sponsors. Also allows users to create event agendas and gauge attendee interest for each session. |
Key Considerations for Event Management Software
Here are a few other factors to keep in mind as you evaluate event planning tools:
Make sure the software offers a mobile interface. Event coordinators are often on-the-go, evaluating venues and meeting with caterers and other professionals to get everything set up. Having a mobile interface available enables a seamless workflow, regardless of location.
Software should support necessary integrations. When choosing an event management solution, it's important to consider which other tools you'll need it to communicate with. You might consider vendors that offer native integrations with customer relationship management (CRM) products that offer features such as:
Contact and lead management
Social media communities for marketing events online
Electronic wallets and payment gateways for online ticketing
Email and list management software
What Type of Buyer Are You?
Choosing the right event management software depends on the size of the business. Consider the following buyer types:
Small and mid-sized businesses. These businesses typically operate as establishments with up to 100 employees and specialize in a certain area. Such companies might consider a best-of-breed system that specializes in their niche. For example, businesses that primarily hold online events should look for a solution that offers ticketing, online registration management, event marketing and event reporting. Business that hold on-site events should seek features for venue management, on-site visitor management functionality and guest list management, badge printing, barcode scanning and sessions management.
Large enterprises. Companies that specialize in large events often host on-site events that are connected to simultaneous online events working in sync with their offline counterparts. These businesses should look for features that synchronize both online and offline event registration. They may want to consider an event management solution with a modular suite that provides the ability to pick and choose modules according to their needs.
Market Trends to Understand
Big data analytics. Event organizers need to go beyond collecting attendee and registration information to provide a truly customized attendee experience. A wealth of data on customer preferences can be retrieved by tracking customers’ online activities, such as their social media posts and shopping preferences. Big data analytics allows businesses to aggregate and study this data, so they can serve up customized content to users.
Beacon technology in attendee management. Based on Bluetooth low energy (BLE) technology, beacons will go a long way in personalizing the customer experience. Imagine an attendee walking to an event and receiving a customized welcome message the moment they enter the venue, followed by an app notification that automatically opens up a map to guide them toward the registration desk and around the event. Beacons can help keep attendees engaged and encourage them to connect with other attendees, which can lead to more event registrations in the future.