All Serpstat Reviews
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Kim
Verified reviewer
Marketing and Advertising, 1 employee
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
FUNCTIONALITY
5
Reviewed March 2019
Great All-round SEO Tool
This is the first tool I open when I am considering a new website or niche. I will have it find me a lot of keywords in the niche and in this tool, it is easy to see both organic and paid competition. You can also see how much you can
PROSI like having everything in one tool, it makes it a lot easier than having to browse through a myriad of tools to do research. It does a pretty good job of giving me an idea of value of a keyword vs. how much work it will take me to rank it. I have found many low hanging fruits by trawling through the long tails. This is a great tool to spy on your competitors. You can see which keywords they are bidding on in Adwords. These keywords are the golden ones that makes them money. So I will try to grab the rankings for these.
CONSI would like the credits to be monthly allotments instead of daily allotments. I usually do a lot of research at the time, but not so often. So for me, monthly would make sure I never hit my limits. Sometimes I have to click around to find the exact views I want. Some sites are not crawled and shows zero information.
Anonymous
1 employee
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
3
Reviewed October 2022
Good value SEO platform but UX needs work
Serpstat has a broad range of SEO tools with some good data which is displayed well in the individual module dashboards.
CONSSerpstat is strong in some areas such as rank tracking but lacking in others such as keyword research which is more basic when compare to some of the market leaders. The UI and UX is also pretty dated and could do with better integration of the various modules to make SEO workflows easier.
Reason for choosing Serpstat
I chose serpstat as a complement to SE Ranking as neither provided everything I needed.
Armand
Marketing and Advertising, 2-10 employees
Used more than 2 years
OVERALL RATING:
3
EASE OF USE
4
VALUE FOR MONEY
3
CUSTOMER SUPPORT
4
FUNCTIONALITY
3
Reviewed December 2019
The rarely used tool in my SEO toolbox
Serpstat has been a useful tool for creating client reports.
PROSI like that the reports include a lot of definitions regarding the items in the report. This has made it useful to share the report with people that I work with that don't know SEO terminology.
CONSThere are several items that don't work correctly for reporting. Some of the usage tutorials are outdated. To note, it appears the developers are continually making adjustments, so by the time you read this, those items may have been fixed.
Reason for choosing Serpstat
price
Reasons for switching to Serpstat
Price
Anil
Marketing and Advertising, 5,001-10,000 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
2
FUNCTIONALITY
4
Reviewed June 2022
Insightful tool for SEO
I used Serpstat to understand my website, competitors and marketing data. I used marketing data to drive better result on search.
PROSYou can use Serpstat to understand your website, your subdomains and your competitors. There are lots of insightful and helpful to drive your marketing.
CONSSerpstat has insightful features, but there are lots of things that they can have about the website data.
Reasons for switching to Serpstat
I am still using SpyFu but I need to have different channel to get insight.
Alison
Marketing and Advertising, 1 employee
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
FUNCTIONALITY
5
Reviewed April 2022
I love this SEO tool and use it all the time, both for my clients and my own business.
Awesome.
PROSThe accuracy of the data it provides. It was the key factor in my purchasing decision.
CONSI haven't encountered anything I don't like about it yet.
Reason for choosing Serpstat
The data Serpstat provided was more accurate than the data provided by any other keyword research tool I looked at.
Henrik
Verified reviewer
Marketing and Advertising, 1 employee
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed January 2019
User since 2017 and one of my best pick of SEO Tools
I was looking for a All-in-One SEO tool for a small business. And serpstat helped me to grow my business and helped me to do the right decisions on my websites!
PROSI love the clean interface. Since the first day the user interface with designed very clear and i had no problem to find everything with the first click. In detail i used a lot the backlink tool for research. Its really great to find good backlinks. I guess the database is a little smaller than ahrefs is but its definitely as good or even better than SEMRush is. The Rank Tracker works great and will give you a good overview of your most important keywords. Very helpful is the Site Audit, which will give you a good overview of what to optimize onpage next. All in all a really great tool for a small amount of money!
CONSFrom time to time the rank tracker was buggy BUT a short mail or chat with the support team and you will get support immediately. This is really great service!
Tanya
Machinery, 2-10 employees
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed August 2023
Very helpful and valuable tool, helping every Marketing Specialis in their everyday endeavours!
It has been a lovely journey using Serpstat in my everyday professional activities. I would keep on using it for sure.
PROSSerpstat is a very intuitive and easy-to-use platform, boosting all the essential information a marketing person at every professional level might need. It is a valuable and indispensable tool that makes the everyday tasks of SEO optimization, campaign setting, rank tracking, keyword planning, and content creation much more accessible and manageable. I would highly recommend it to every fellow marketer.
CONSMay be the price, but compared to other tools eg. it is actually a good value for money.
Valeriia
Verified reviewer
Computer Software, 51-200 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed July 2023
The essential tool for our SEO
We can perform very deep SEO research with its many awesome tools, such as Keyword Research, Backlink Analysis, and Site Audit. It's easy to check anything about any keyword or website.
PROSWe like how much information it offers to analyze and improve our digital strategy.We use it for keyword research as well as competitor analysis to make informed decisions about optimizing website pages and creating content for our website.
CONSWhen you register for the first time, the number of graphs and data may overwhelm you.However, after a few uses, you will be surprised at how much insight it provides.
Micha
Verified reviewer
Marketing and Advertising, 2-10 employees
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2023
Opinion of the owner of a small advertising agency was established in 2007.
I use Serpstat mainly to track competitors. I know which keyword phrases my competitors are displaying for and which ones they are not ;) I know where my competition is getting backlinks.
PROSMany functions in this tool and a very large database of data received.
CONSI did not know the drawbacks of this tool at this point.
Yevheniia
Financial Services, 11-50 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed July 2023
Definitely one of the best SEO tools we've used
We like Serpstat's multiple tools, including keyword research, organic research, competitor analysis, AI content tools, and many more.
PROSIt is easy to use. This tool has many great features, such as analyzing the performance of the site, comparing and checking the website of your competitors, conducting keyword research, and many more.
CONSNothing special so far, maybe I need more time)
Christopher
Package/Freight Delivery, 5,001-10,000 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
4
CUSTOMER SUPPORT
2
FUNCTIONALITY
4
Reviewed February 2023
A solid tool for a good price
Overall it was a positive experience, the tool served its purpose and was good value. It had its faults but no tool offered so much for a low price.
PROSThe product was very good value for money. While few of its features were exceptional, it had a lot of different capabilities for less than competitors offer.
CONSFeatures were often not well labelled or explained, relying on the user to figure out what they were and how they worked. Customer service were eager, but a language barrier often prevented them understanding your issues well.
Reason for choosing Serpstat
Price was the biggest factor
aditya
Verified reviewer
Marketing and Advertising, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed January 2019
Serpstat has been an Asset for my Digital Agency
I have been using Serpstat to run my digital agency and it certainly has helped me improve the SEO for my clients compared to before. As a small agency we find it difficult to subscribe to SEMrush and Ahrefs and other tools because of theeir expense but Serpstat offers a great suite of services at relatively lower cost which is awesome.
PROSThe multiple databases available along with the ever improving accuracy of the data makes doing SEO for overseas client a breeze. The data provided is at par with other well known tools like SEMrush and Ahrefs that too at price much lower than its competitors. Has a very well desgined UI and makes operating the dashboard relatively simple. Has a good collection of how to tutorials for beginners which are extremely helpful in getting started with using the platform. And yes, they have a great and extremely responsive customer support making troubleshooting easy.
CONSThey can certainly improve upon the backlink analysis as there are tools that give better results.
Matthew
Non-Profit Organization Management, 11-50 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2018
Affordable yet feature-rich SEO tool!
Serpstat is affordable, effective and has lots of features!
PROSSerpstat is an all-in-one SEO tool that I've used to improved my website's rankings. It also has a PPC research purpose if you're doing paid search. The dashboard is clean and it is easy to use. I loved the combination of blue and white, making it easy on the eyes. Their advanced rank tracking tool is a neat tool. It accurately shows my rankings, search volume, PPC competition and my URL. I can also see my top pages and how many social media shares they had. Their keyword research tool and the competitor analysis tool are also great. I can say that their database is quite big. They have a very helpful blog! Lastly, their pricing is cheaper than the competition!
CONSNo issues and no missing functions for me. I really liked this software.
Ryan
Sporting Goods, 2-10 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed December 2022
Great Solution that's Paying Dividends with Increased Conversions
It's delivering the data we ask of it and it's easy to use. The support team has gone above & beyond to not us only use/manage the solution but also to take further advantage of the tool in ways we were not aware.
PROSSupport is outstanding and the tool delivers time & again in helping us create effective marketing campaigns but also continually understanding & measuring how well we are doing.
CONSThere has been very little we don't like with the solution.
Reason for choosing Serpstat
Yes
Yann
Online Media, 1 employee
Used monthly for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2019
This has quickly become my SEO "best friend"
I've been really impressed by what Serpstat has to offer and it's been such a powerful tool that I've gone from using a few different tools (like Market Samurai and Google Keyword Planner) to only leveraging Serpstat for all the various aspects related to SEO and keyword research. This has made it easier for me both in terms of carrying out the work as well as in terms of processing the data delivered by Serpstat.
PROSAfter I started using Serpstat, I went from using 2-3 different tools to focus on and carry out different aspects related to keyword research and SEO to doing everything in one place. There's so much one can do with Serpstat — keyword research, rank tracking, researching competitors, on-page audit — but the one thing I consider the best about Serpstat is the fact that it can really become your "SEO one-stop platform".
CONSWhen it comes to keyword research, the way the information is displayed in the Serpstat dashboard isn't the most intuitive in terms of going through and understanding the data.
Reason for choosing Serpstat
Serpstat seemed to have a wider array of feature — plus I got access, for life, with just one payment so I don't have to worry about monthly nor payment subscriptions
Reasons for switching to Serpstat
Serpstat seemed to be a platform that could potentially replace the few tools I was using (additionally, I got an AppSumo deal which gave me lifetime access to Serpstat with just one payment)
Ricky
Marketing and Advertising, 51-200 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2019
A great help to our business!
We are trying to improve our visibility online and Serpstat helped us to improve it big time! It offers a lot of tools to achieve or maintain our online rankings. Their keyword research tool is outstanding! It provides a tons of useful long-tail keywords that I can easily rank. It also provides useful data about our competitors as well. Their On-page Audit tool is great for optimizing our content. It also offers suggestions on how to fix some issues of our website.
CONSTheir Backlink Analysis tool needs some improvement. It doesn't show some of our backlinks.
Dexter
Marketing and Advertising, 51-200 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2019
It's an affordable SEO tool with plenty of useful features!
Serpstat is definitely one of the most affordable tools for SEOs. But don't let the pricing fool you, it has a lot of advanced features that helped us to rank higher on search engines. These features are really nice and they give an accurate data. Some of the features are Domain Analysis, SEO Resarch, PPC Research and Keyword Research. They also have a Rank Tracker tool that is fairly good and a useful On-page Audit tool that can help users to fix page errors.
CONSI do not have any issues with it. It surprisingly exceeded any of my expectations.
Damilola
Computer & Network Security, 1 employee
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
4
FUNCTIONALITY
4
Reviewed January 2019
The Perfect SEO Tools
As a SEO guy. I love Serpstat for proving the best SEO report which gives me opportunity to defend my project work to my clients anytime I need to defend my SEO work. Have been using Serpstat for more 2 years now and gives me the best. Used on several clients website like www.stagatv.com and many more.
PROSThis software allows me to track my website competitors. I can learn more where they are getting backlinks and gives me access to know any trending keywords for the day. Thank you Serpstat.
CONSGood for SEO beginners. If you're a beginner. You can trust Serpstat always.
Steph
Consumer Services, 1 employee
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2019
All-In-One SEO Solution
The layout is easy to use and it's great that can you can create projects allowing you to monitor domains. I use all sorts of tools on it but the rank tracker and backlink tracker are especially useful to keep updated with any keyword changes as well as look up competitors backlink profiles.
PROSSerpstat is one of those platforms that just delivers everything you need. I really like using their keyword tracking, backlink checker and keyword research tools to help me deliver the best campaign.
CONSSometimes the SEO keyword section, which shows you a list of keywords your domain ranks for in different countries, doesn't update correctly.
Michael
Market Research, 51-200 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed December 2016
The tool covers THAT much!
I'm impressed with how much they cramped in one tool and for the price, mind! I've been looking for this kind of solution for our company site and been fiddling with Serpstat for over a month now, and can honestly say it's one of the best tools out there.
PROSThe best rank tracking tool. Gives almost exhaustive data on competitors positions. Breaks down competitors domains by pages and shows their ranking, which brings more traffic, which ad leads to which landing, or you can find missing keyword from your pages. I mean, you can analyze the hell out of your competitors and your domain as well.
CONSLacks white label
Anonymous
2-10 employees
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed January 2019
SerpStat is amazing!
I use this for my clients Keyword strategy and content strategy. Its super insightful and lets me drill down to make definitive answers.
PROSI really like this SEO tool. They are a premier tool of the keyword indentification niche. What I like: 1. The Dashboard is really good and informative 2. The Search tool is front and center. Don't need to hunt for it. 3. The Drill down data is really good. Most things are clickable and lead to more information 4. It has the bells and whistles, adwords ads, graphs, related keywords....etc 5. Search questions! This is amazing. It lists the top topics for your keyword so you can create great content. There is more...but you get the picture
CONSOverall its really great. Not too much to complain about. Sometimes the response time slows down a little bit. Still very usable, but could be faster.
Anton
Verified reviewer
Computer Software, 11-50 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed May 2023
The most complete and up-to-date database of keywords
Using Serpstat automates a lot of tasks that normally require manual work, saving us a great deal of time.
PROSSerpstat has all the SEO tools we need, including AI tools for SEO and content creation. The user interface is pretty simple, and it's suitable for both experienced and novice SEOs. The tools we use most often are Keyword Research Tool, Rank Tracker, and Site Audit. Serpstat always comes up with new useful tools and updates.
CONSAs of now, I haven't encountered any cons. Serpstat's team responds promptly to chat requests and offers assistance immediately.
Anonymous
11-50 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed March 2021
A real find for each website owner.
My first experience Serpstat using was in 2016. It was quite a good SEO tool that time and need to note that it's totally awesome today. Complete domain and URL analysis, powerful keyword research tool, and batch analysis allow you to check all of your failures comparing with others.
CONSI tried to find them but there are no cons. Seen continuous work to improve the service
Uliana
Telecommunications, 11-50 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed June 2021
Solid toolset to get you on the top of the Google search
Rank Tracker tool is the most demanded tool for us - a powerful and efficient tool to check positions in your niche. Excellent competitor's analysis capabilities and ability to make teamwork with the multiuser account.
CONSThere are too many capabilities and tools in one place. It seems pretty hard to master all it once. But after familiarize you're like a pro
Anonymous
201-500 employees
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2018
Crucial keyword research tool
Use it weekly to enable me to do keyword research for my websites.
PROSI was fortunate enough to get a very good deal on this software. I've used some of the competitors too and have to say this is a really good keyword research tool. It's easy to use and the results are comparible to that of the competition. Keyword monitoring is also implemented very well. I use this constantly whilst doing keyword research for my websites.
CONSI don't think the backlink analysis is as easy to use as some of the other features. It's not as easy as it should be to get a list of do-follow backlinks.