Constant Contact Software

4.25 / 5 (1,283)

About Constant Contact


Constant Contact provides a range of intuitive marketing applications designed to help small businesses and nonprofits expand their customer bases and nurture relationships. Solutions include email marketing, event marketing, social campaigns and reporting, survey management and offer management—all of which are available either independently or as part of an integrated suite called the Constant Contact Toolkit.

Constant Contact’s email marketing application allows businesses to import customer data from spreadsheets or email clients, such as Gmail and Microsoft Outlook. Email sign-up forms can be personalized and embedded on web pages or on Facebook to capture new contacts and build email lists. The system offers hundreds of customizable email templates with drag-and-drop elements and also includes real-time reporting features to track email opens, clicks, forwards, social shares and more.

Constant Contact offers both online and in-person seminars and training to help users improve their marketing efforts.



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Supported Operating System(s):

Windows 7, Windows Vista, Windows XP, Mac OS, Web browser (OS agnostic), Windows 2000, Windows 8

1,283 Reviews of Constant Contact

Average User Ratings

Overall

4.25 / 5 stars

Ease-of-use

4.5

Value for money

4.0

Customer support

4.0

Functionality

4.0

Ratings Snapshot

5 stars

(589)

4 stars

(474)

3 stars

(178)

2 stars

(25)

1 stars

(17)

Likelihood to Recommend

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Showing 1-20 of 1,283 reviews

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July 2018

Neffer from CPS

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

5.0

Functionality

5.0

July 2018

Fashionable and Functional. Your correspondence will

I do independent contracting for a nonprofit and have been using Constant Contact for about 4 years now for the electronic newsletters to our supporters and network. I love that the software and the many different template options to use for mailings. I also like that I am able to change fonts, color, backgrounds and layout with ease. It is VERY user friendly and if I need to stop in the middle of my work it, will be saved where I left off. This is actually an update because in the past if you didn't save the work manually you could lose it, but they have updated that and it now autosaves (which I am very grateful for). Also, I love that I can schedule mailings and campaigns in advance for when I want them to go out (I currently have 5 pending to go out on designated days within the next 5 weeks). This save me a lot of time and not having to wait til the day of to log on and send them out. What I REALLY like is that we can track analytics. we know what emails (and topics) people are more interested in versus ones they barely open. This helps us in choosing more engaging content. I know what percent of our contacts have opened the emails. I can create different groups to send certain thing to (like Board members, parents, LSC), I am even able to see the time and date (and by whom) an email was opened and if the donate button was clicked or not (which is good for best practices and implementing measures of accountability within the org).

Pros

I do independent contracting for a nonprofit and have been using Constant Constant for about 4 years now for the electronic newsletters to our supporters and network. I love that the software and the many different template options to use for mailings. I also like that I am able to change fonts, color, backgrounds and layout with ease. It is VERY user friendly and if I need to stop in the middle of my work it, will be saved where I left off. This is actually an update because in the past if you didn't save the work manually you could lose it, but they have updated that and it now autosaves (which I am very grateful for). Also, I love that I can schedule mailings and campaigns in advance for when I want them to go out (I currently have 5 pending to go out on designated days within the next 5 weeks). This save me a lot of time and not having to wait til the day of to log on and send them out.

What I REALLY like is that we can track analytics. we know what emails (and topics) people are more interested in versus ones they barely open. This helps us in choosing more engaging content. I know what percent of our contacts have opened the emails. I can create different groups to send certain thing to (like Board members, parents, LSC), I am even able to see the time and date (and by whom) an email was opened and if the donate button was clicked or not (which is good for best practices and implementing measures of accountability within the org).

Cons

I don't like that the only videos that I can embed into the mailings have to be a Youtube link. But other than that, there isn't much that I do not like about using this software.

June 2018

Selene from Pink Martini Designs

Review Source: Capterra


Ease-of-use

4.0

Value for money

5.0

Customer support

5.0

Functionality

4.0

June 2018

Constant Contact is an easy-to-use email marketing tool - a little pricey but worth the expense!

Overall a great product, easy to use, and functional. its minor limitations are countered by functionality, reliability, and the features it offers. The price is sometimes a turnoff when compared to other marketing email providers. CC offers easy to use templates that are almost fully customizable. Lots of extra features including campaigns, events, registrations, sign up forms etc. There are plenty of HELP menu items and tutorials. Love that there is no limit on the number of emails sent monthly. Overall a great go to product!

Pros

As an email marketing solution, CC fits most small to medium business owners needs with plenty of easy to edit templates, branded emails, newsletters, calendars, event apps, and website integrations. Additionally, business owners can set up events and registrations via the app. The templates are easy to use with varied options and designs. For more experienced handlers, HTML is available to set up templates. Emails offer clients and recipients the opportunity to opt out or stay tuned while landing the emails in their in box rather than their spam filters . Analytics are a plus and helpful to see what works and what doesn't in an email campaign. CC also integrates social media platforms. Overall it is a great all-in-one marketing tool.

Cons

While the software is generally easy to use, it is not intuitive and does on occasion produce glitchy results from missing images to random changes in text, font, and email structure. I do like the tiered pricing structure, although find CC to be far more expensive than their competitors. One of my biggest complaints is the placement of images - it doesn't really allow flexibility in design - if you are ok with their more cookie cutter template designs then its a 5 star - but the ability to place images becomes tedious and reduces the functionality. Overall the program is a go and worth the expense even if the image placement issues are annoying.

November 2017

Curt from Committee for Justice

Verified Reviewer

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

3.0

Functionality

5.0

November 2017

Easy to use, great for contact management, but terrible customer service

The email analytics and reports are great.

Pros

I use CC to to manage our large contact database and to send out email updates. It is great for segmenting our list -- from general interest to communications to fundraising. The automated features are great, especially that it will not allow the same email to appear in the same inbox twice. It also merges duplicate contacts. We use it across the entire organization. Constant contact is great for merging duplicate contacts, updating your address book, giving a reliable open rate and thorough reports, and allowing you to segment large email lists.

Cons

When uploading additional contacts, CC wants to see how they actively subscribed. This can be problematic when uploading an older email list (i.e. you may just have a spreadsheet of The List and they want to see more evidence). Additionally, it is a little pricey compared to competitors such as MailChimp. It would be great to be able to export email campaigns as HTML.Be extremely careful when importing contacts. Constant Contact wants to see how they actively subscribed. Sometimes it is hard to prove this when you have entered information for people you have an established relationship with, or if they verbally requested to be added. Constant Contact wants to actually see the (paper) sign-up sheet. This is unachievable for businesses/groups that have been around long enough to have established an email list based on personal relationships or when importing business cards. As for the design, sizing images can be difficult when you are using a self-designed template. As for the contact management services, representatives have very little technical knowledge and don't seem to understand marketing techniques used within certain industries.

February 2018

Erica from JumpBunch

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

February 2018

It keeps getting better!

Constant Contact is the standard for email marketing, and you can see why! It allows you to quickly upload your email contacts and create professional email marketing. We've been able to see how many people open each of our email campaigns, and which campaigns are most successful, making future marketing more targeted.

Pros

Love the ease of use - whether you want to send a quick email using a premade template, or customize every part of your message, Constant Contact gives you the tools. It's easy to find what you need, and you don't need to know anything about pixel size or the HTML color codes to create professional emails.

Constant Contact just introduced A/B testing, so you can better gauge the headings and send times that get your audience to open the emails.

Constant Contact is a very solid platform - I've yet to see any service outages, or experience any features that feel buggy, unstable, or like they're still in beta testing. If you have access to a feature on Constant Contact, you know that it will work.

Cons

It's difficult to manage old campaigns. Want to see what your message was last time, what template you used, or how long ago you sent an email to a particular group? Good luck - you'll be scrolling through pages of old campaigns by hand.

At this time, you can't run reports to compare the percentage of opens/click-throughs per recipient group, or to compare how various keywords or send-times compare. To really analyze your marketing approach, you'll have to extract this data by hand.

Some of the updates (i.e. A/B testing, custom template options) have been available to users of free competitor services for years. It would be nice to see Constant Contact take a more proactive approach to innovation and updates.

September 2018

Nathan from CareerSource Florida

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

3.0

Functionality

4.0

September 2018

Robust Email Marketing

Converting web site visitors to email marketing recipients has never been easier, as site visitors simply select which programs they are interested in and they are automatically added to the appropriate contact lists in Constant Contact. Constant Contact has made it painless to conduct email marketing campaigns that circumvent spam filters, something that Emma and MailChimp struggled with.

Pros

Constant Contact makes it really easy to make attractive, functional emails and to conduct email campaigns with sequencing. Building emails is done via a drag-and-drop interface (WYSIWYG), so you don't have to have any coding experience with html or css. It's really easy to schedule your campaigns, too. If you can use Outlook and Word, you should be able to get comfortable with Constant Contact pretty quickly. It's also really easy to build and manage contact lists, including importing from csv files. And Constant Contact does a good job of tracking bad email addresses and removing them from your lists, which is important because you are charged by the number of contacts you have. I also like that you can send yourself previews so you can try the messages out on different mail programs and tweak them to your liking. Once you've sent out the messages, Constant Contact offers reporting to let you know how successful your campaign was, including the click-through rate. It also sends you reports about who is being added to and removed from your contact lists. Its integration with several WordPress form plugins means it's easy to convert web traffic to email marketing recipients.

Cons

Permissions. There are basically two levels of permissions besides the account owner: campaign creator and account manager. It would be nice to have more granular control over what users can do, because account manager gives users a lot of freedom, but is necessary to work with contacts, schedule a send, etc. The other thing I don't like is how quickly the cost ramps up. Having used Emma and MailChimp, I feel like Constant Contact is the most robust platform. But it is expensive.

December 2018

Sonia Del Valle from Somos Viaje

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

4.0

Customer support

4.0

Functionality

4.0

December 2018

The best way to promote your company by email is with Constant Contact

Constant Contact has been very helpful for our company, it is an excellent marketing tool that has allowed us to increase our customers and sales significantly. It is a very complete and effective system but at the same time a little expensive if you have many contacts, but I think it is worth the investment.

Pros

Constant Contact has many features and functionalities that allow us to effectively promote any product, business or company.

It's easy to start creating email marketing campaigns with Constant Contact. It is intuitive and easy to use, its interface is simple and allows us to adapt easily to your work environment.

You can create effective campaigns with a pleasant and innovative visual style since the system has a large number of templates that we can customize and adapt to any type of campaign, there are many different designs that we can choose from.

Constant Contact will allow us to direct our campaigns to one or more contact lists that we have since we can segment our contacts very easily, simply creating different lists for each group of contacts that we need

We can perform an analysis on the campaigns sent through the option of reports, being able to quickly verify the percentages of opening, clicks, rebounds and unsubscriptions and thus we can be improving the effectiveness of our campaigns
 
Constant Contact allows integration with other systems such as Shopify, Wordpress, BigCommerce, facebook and others.

Cons

I think your support staff are not so good, when we call support it is difficult to find an operator that speaks Spanish and we lose a lot of time on the call, I also think that Constant Contact is a bit expensive system.

February 2019

Karen from Elmbrook Church

Verified Reviewer

Company Size: 51-200 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

3.0

Customer support

4.0

Functionality

3.0

February 2019

The industry leader that I WANT to love

Their pricing is competitive for organizations with 10,000 or more contacts. But at the end of the day, the sweet spot of Constant Contact is basic communication, not marketing. Mobile-first responsive designs and customizable automation sequences should be a given for an industry leader known as the original pioneer of email marketing. Unfortunately, I can pick out a Constant Contact email in my inbox at a glance — and not just because of the requisite CC branding at the bottom. The look is less than elegant and does little to strengthen a company's brand.

Pros

It's easy to create opt-in lists and sign-up forms. There are lots of templates available to choose from, plus survey functionality and integrations with social media.

Cons

The email template designs are less than sophisticated. Many don't look good when read on a mobile device, which — thank you, Constant Contact analytics! — more than 55% of our recipients use to open their emails. The drag-and-drop interface has more limited functionality than other email providers I've tried. Design customization options are limited without knowing advanced CSS and HTML coding.

In addition, automation sequences are limited to basic autoresponders. They are challenging to set up, and there are no "if/then" logic options for sending automated messages.

November 2018

Lisa from 3SI Security Systems

Verified Reviewer

Company Size: 201-500 employees

Review Source: Capterra


Ease-of-use

5.0

Value for money

5.0

Customer support

3.0

Functionality

4.0

November 2018

Great for emails...limited reporting/info available

Constant Contact was a great tool for us while we were getting started with our email program. It's reasonably priced and easy to use and makes users look very professional. We just outgrew it and needed more in-depth marketing information so we've moved on.

Pros

Constant Contact is very user-friendly. With little to no training, users can easily create professional-looking emails. There are many templates to choose from and they, again, look very professional. It is perfect for businesses without designers on staff. Another major advantage is the pricing...it is SUPER reasonably priced.

Cons

A couple of issues...first, while I understand the need to manage contacts and spam issues, they can be unreasonable with blocking you from sending emails. People unsubscribe and claim you are junk mail even when you aren't...there's nothing you can do about it, yet you still get dinged for it. Second, you are limited in how much info you can see about users. We switched to another program that provides a lot more visibility into what users do, including linking to web pages visited. This isn't a fault of Constant Contact, it's just not a service they offer. Finally, be aware that there are a lot of challenges if you are sending to a lot of users with Outlook. I know that Outlook is difficult to work with, but many if not most business users use Outlook, so templates and emails have to display well there. It's a challenge with our new software as well...I don't know if anyone has really cracked the Outlook solution yet.

November 2018

Jennifer from Second Wind Ltd.

Company Size: 2-10 employees

Review Source: Capterra


Ease-of-use

3.0

Functionality

3.0

November 2018

Have made some nice improvements

Pros

We've been using Constant Contact for a number of years for our email marketing efforts. The interface is easy to use, although a bit glitchy at times, and I have seen a number of platform upgrades as well. I like the ready made templates available which come in handy when needing to put together an email quickly. The analytics provided are good, although I can't comment on how robust they are given this is the only platform I have ever used for email marketing. The addition of some email automation has been nice as well. Also, the recently added inbox previews has been nice to help tighten up subject lines and formatting.

Cons

Sometimes I've noticed the interface can be a bit glitchy when building an email. The buttons used for changing background color and making edits can be elusive at times. I also don't like how there is no search function for finding sent emails by name. I know you can filter emails by date sent and categorize them in folders but it would be nice to be able to search by an exact email title.

October 2018

Anonymous

Verified Reviewer

Company Size: 11-50 employees

Review Source: Capterra


Ease-of-use

4.0

Value for money

4.0

Customer support

5.0

Functionality

5.0

October 2018

Keeping up with Email Data and Contacts

Sending emails out on a daily basis and extracting that data keeps my boss happy and healthy. We are always checking out their new features that might help us even more on our marketing trails. For what you get, you are not paying too much which is cost effective!

Pros

The feature that is most useful in my current job situation is the technology this program has to track opens and clicks for basic to intricate emails that are sent out to customers. This helps us to determine our most interested and time worthy customers/prospects for different products.
Another thing is that you can import/export large amounts of data whenever you need it, and they have the tools all over the website that can help you every step of the way how to get the most out of the email campaigns. Continuous updates and features are added to the website monthly, with an article explaining all about it pops up in your notifications.

Cons

Sometimes if there is too much data/campaigns integrated into the website it can slow simple tasks down by large degree. Also there are many late night website touch ups they need to do to make the program better - but also annoys us night owls that like to get projects done late at night.

January 2018