Finding software can be overwhelming. We've helped thousands of businesses choose the right marketing software so they can create more strategic campaigns and automate workflows.

Showing 1-20 of 322 products

SharpSpring

SharpSpring is a fully integrated cloud-based marketing tool that offers customer relationship management, marketing automation, mobile and social marketing, sales team automation, customer service and more, all within one solution. SharpSpring... Read more

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Recent recommendations: 17 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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KIZEN

Kizen offers a cloud-based suite of marketing, customer relationship management (CRM) and sales tools suitable for small and midsize businesses in a range of industries. Features include contact and lead management, form automation,... Read more

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Recent recommendations: 17 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Pardot

Pardot, a Salesforce company, is designed for organizations that primarily focus on business-to-business (B2B) sales and marketing automation. This email marketing system offers automated support for the longer timespan and multi-step... Read more

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Recent recommendations: 14 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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HubSpot Marketing Hub

HubSpot is a leading growth platform. Over 52,000 total customers in more than 100 countries use HubSpot’s award-winning software, services, and support to transform the way they attract, engage, and delight customers. Marketing... Read more

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Recent recommendations: 9 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Net-­Results

Net-Results is a cloud-based marketing automation solution for small, midsize and large businesses. Primary features include lead management, lead scoring, marketing list management, email builder, social media management, insights... Read more

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Recent recommendations: 9 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Act-On

Established in 2008, Act-On is a comprehensive marketing automation tool designed to offer a complete suite of applications, including email marketing, website visitor tracking, lead management, social media management, reporting and... Read more

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Recent recommendations: 7 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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emfluence Marketing Platform

emfluence Marketing Platform is a cloud-based marketing solution that offers tools to create, track and run online marketing campaigns. Key features include email marketing, form and landing page builders, calendars, social media marketing... Read more

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Recent recommendations: 6 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Avochato

Avochato is a messaging and reputation management solution designed for companies of all sizes. It offers customer review management, response management, review monitoring and reporting functionalities within a suite. The product... Read more

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Recent recommendations: 5 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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EZ Texting

Since 2004, EZ Texting has served over 160K customers, setting the standard for business texting in the U.S. and Canada. EZ Texting is a cloud-based platform that includes bulk texting, MMS, delivery reports, reminder campaigns, text... Read more

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Recent recommendations: 4 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Straightxt

Straightxt by Pocketstop is a cloud-based SMS marketing solution. The solution is designed to cater to industry verticals such as retail, real estate and restaurants. Key features include a dashboard, reporting, analytics, campaign... Read more

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Recent recommendations: 4 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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ActiveDEMAND

ActiveDEMAND is a cloud-based marketing automation solution that caters to marketing agencies and helps them to create and manage their marketing campaigns. The solution includes marketing automation functionalities for small businesses,... Read more

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Recent recommendations: 3 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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MoEngage

MoEngage helps businesses grow their customer lifetime value (LTV) by engaging them in a timely, relevant, and personalized way. It caters to various industries, including e-commerce and retail, telco, banking and finance, travel and... Read more

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Recent recommendations: 3 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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eTrigue DemandCenter

eTrigue DemandCenter is a cloud-based marketing automation solution that caters to SMBs in various industries including advertising, healthcare, technology, transportation, utilities and B2B. DemandCenter's drag and drop interface... Read more

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Recent recommendations: 3 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Textedly

Textedly is a cloud-based SMS marketing tool for businesses of all sizes. The system offers mass group texting, text scheduling and customizable auto replies. Users can send texts over 300 characters long. The system also offers a... Read more

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Recent recommendations: 2 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Hatchbuck

Hatchbuck is a sales and marketing solution designed for small to midsize businesses. The integrated solution offers combined sales automation, marketing automation and email marketing features. Hatchbuck is a good fit for a wide range... Read more

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Recent recommendations: 2 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Drip

Drip is a cloud-based email marketing solution catering to businesses of all sizes across various industries such as marketing and advertising, consumer goods and e-learning. Key features include workflow automation, multi-channel... Read more

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Recent recommendations: 2 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Emercury

Emercury is a cloud-based email marketing solution designed for entrepreneurs, bloggers, speakers, marketers, and developers. Features include A/B testing, template management, WYSIWYG email editor, image library, campaign management... Read more

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Recent recommendations: 2 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Delivra

Delivra is a cloud-based marketing platform designed for companies looking to manage automated email marketing campaigns. It’s suited for small to midsize organizations in a variety of industries, such as education, healthcare, real... Read more

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Recent recommendations: 1 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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OutboundEngine

OutboundEngine is a cloud-based marketing automation solution targeting small and midsize companies. It caters to real estate, insurance, mortgage, financial advisors, automotive, wellness, legal and marketing industries. Primary features... Read more

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Recent recommendations: 1 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Sendlane

Sendlane is a cloud-based email marketing solution for content creators, digital marketers, and e-commerce companies. Key features include email automation, performance tracking, real-time reporting and analytics as well as email retargeting. Sendlane... Read more

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Recent recommendations: 1 recommendations

Platforms: MacWinLinux
Deployments: Cloud, On premise
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Buyers guide


Last Updated: July 17, 2019

The marketing technology landscape is growing and diversifying. As more consumers go online to look for information and research products, more marketers are focusing on digital strategies. Over the years, new categories of marketing software have emerged to support this shift.

Today, there are a plethora of software options to help marketers manage and optimize digital campaigns. In fact, some experts estimate the greater marketing technology landscape now has close to 2,000 vendors across nearly 50 categories. If you’re new to marketing software, this breadth of options can feel daunting.

This guide will help you understand your many options and make an informed purchase decision. Here’s what we’ll cover:

What Is Marketing Software?
A Comparison of Top Marketing Solutions
Common Features of Marketing Software?
What Type of Buyer Are You?
Key Considerations
Recent Events You Should Know About

What Is Marketing Software?

In general, marketing software helps organizations perform the following functions:

  • Attract new customers and visitors 
  • Turn customers into leads that can be nurtured through the sales funnel
  • Deliver marketing and promotional materials (e.g., via email marketing, social media, etc.)
  • Surface insights about customers to improve marketing efforts
  • Automate time-consuming, repetitive manual tasks

Reporting dashboard screenshot in Pardot

Reporting dashboard screenshot in Pardot

While some products are sold as “best-of-breed” systems (i.e., they offer a single marketing application), others are sold as “marketing clouds” or “integrated suites” (they house multiple marketing applications all in one place).

Whether a business should choose a suite or a best-of-breed solution depends on the range of functionality needed. Marketing suites are generally more expensive, but allow users to do more without having to integrate products from multiple vendors.

Best-of-breed solutions tend to be more affordable, and are best for companies that want to focus more heavily on specific applications—or that want to build their own suite of marketing tools.

A Comparison of Top Marketing Solutions

There are many popular market