Optmyzr
About Optmyzr
Optmyzr Pricing
The product also offers annual and 6-month billing cycles, starting at $208/month and $224/month respectively.
Starting price:
$249.00 per month
Free trial:
Available
Free version:
Not Available
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Most Helpful Reviews for Optmyzr
1 - 5 of 187 Reviews
Oleg
Verified reviewer
Internet, 11-50 employees
Used less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
Reviewed May 2016
Absolute time saver
A great account management optimization toolset, which evolves all the time. To pick some of the features not found in tools of this price range, the Quality Score tracker and A/B -testing tool are worth the price tag alone. In addition to that you've got an excellent graph-based tool for Day of Week bid modifiers (huge benefit, huge time saver) and now they're bringing Single Keyword per Ad Group search term addition. If you are results-driven, have enough data and know your way around AdWords, there's no question this tool will be a valuable addition and a huge time saver. Frederyk (the founder) is ex-Google and is very knowledgeable, so you know all the tools dig to the bottom of things and there really are no irrelevant parts to this tool.
PROS- historical QS tracker down to keyword level (now with QS elements tracking) - A/B -testing tool for ads with different comparison metrics (not just CTR) - extensive script library should you need them (e.g. campaign building from spreadsheet) - upcoming SKAG support - simple and fast - Analytics reporting - focuses on the most important aspects of AdWords optimization and does it very well, while leaving you in charge of the final decision
CONS- very small accounts won't benefit much: the more data, the more time you save and the more this tool becomes a necessity. It really shines when you go 500-1000+ ads/keywords/etc - report tool a bit clunky and not very customizable for our needs (however. this is subjective, as we need more language customization). This is not Optmyzrs main feature, however, so this is definitely not a deal breaker.
Vendor Response
Thanks for the review! For the smaller accounts, you should try the Turbo Mode in the optimizations. We're also making reporting better :-)
Replied May 2016
Paulo Henrique
Marketing and Advertising, 2-10 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed July 2019
A Must Have tool for PPC Management
The ease to use and straight forward tools, help us have not only a better Google/Bing picture but also managing them easily and more effectively.
CONSNothing much, there is room for improviment and they keep evolving.
Reasons for switching to Optmyzr
The wider range of funcionalities and pricing (the value of it).
Adriaan
Online Media, 2-10 employees
Used daily for less than 12 months
OVERALL RATING:
3
EASE OF USE
4
VALUE FOR MONEY
2
CUSTOMER SUPPORT
4
FUNCTIONALITY
3
Reviewed July 2018
Good tool for PPC marketing
Good.
PROSI liked the fact that Optmyzr gives automated Quality Score tracking and one-click optimizations. Lovely features.
CONSThe Regular plan is getting a more and more light version of the Pro plan. All new developed features are launched in the Pro version. Even a basic feature such as adding a label to for example keywords which had a bid update directly from Optmyzr is not present in the Regular plan. Only in the Pro plan this is possible through custom recipes. This is the main reason why we cancelled our subscription. Another Con is the training call. Almost all of features shown in this session are features in the Pro plan. Which is a joke if you're not planning to upgrade.
Ryan
Marketing and Advertising, 11-50 employees
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2020
For Marketers, By Marketers
There are so many ways to automate tasks and save time on pulling reports, auditing accounts, and looking at data in different ways. You can tell Optmyzr was made by marketers who know their craft. The best part, though, is the customer service. They are proactive in making sure you get the best experience based on your needs.
CONSThe only downside I can find about Optmyzr is that I don't have enough time to play with all of the amazing features. I'll just have to automate more!
Reason for choosing Optmyzr
I am more familiar with [SENSITIVE CONTENT HIDDEN] work and trust that he and his team would provide an excellent product and experience. I was not disappointed.
Eric
Financial Services, 1,001-5,000 employees
Used weekly for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2020
Great Time Saber
Overall a great product that enables higher outputs with less efforts!
PROSThis product packs so much into such a small budget. There are countless options to improve efficiencies, establish workflows that save time, and ultimately money! Very powerful tool that is highly recommended as there are custom capabilities as well. Excellent customer service too - always willing to go above and beyond!
CONSIt has limitations with regards to smart bidding - i don't love the idea of using tCPA adjustments on an ad group level.
Reason for choosing Optmyzr
Lower cost and range of tools provided! A win win!