Has brought a new dimension to SEO monitoring and competitor tracking. Compliments Paid Search nicely by creating consistent Keyword tracking groups that leverage Google Ads keyword data.

Keyword tracking, competitor monitoring and share of voice metrics are by far the most powerful aspects of the tool, particularly when combined with their industry standard reports and keyword tracking.

Lacks some reporting customisation that would be useful, particularly around timelines, and historic data. We can see the data is help within the platform. But being able to filter, view and extract it is more difficult. Although they have been making improvements to this over the past 6 months.

Overall I am satisfied using Pi, it gives me what I need the most which is the movement of rankings and it is helpful that I only see the keywords I am tracking and relevant.

I like the detailed information that Pi gives us on ranking. It allows us to understand what is happening through SERP movement and Keyword rankings.

It is quite hard to navigate especially when you are trying to return to the previous page. Also there are so many things you can do but there a little too much to learn and don't have the time to explore.

Pi Datametrics really shines when it comes to showcasing keyword depth. After you've handpicked the keywords you want to examine in detail, Pi not only makes it simple to showcase how your website is ranking, but exactly which URL is ranking for these keywords, and if more than one URL is competing for the same keyword. Moreover, I find Pi's Share of Voice chart incredibly helpful for showing exactly where the website is ranking in relation to competitors for specific keyword subsets.

Pi can sometimes feel difficult to navigate, and with so many features it takes a lot of clicking around and experimenting to find the features you're looking for. Perhaps Pi would benefit from adding tooltips or updating copy to make it easy to understand what each feature actually is (e.g. the SERP matrix as a tool isn't clear, and doesn't outline anywhere on the page what it's showing and how a marketer would benefit from this tool).

The best thing about Pi is being able to add lots and lots of keywords to a workspace to then track them over a period of time. We can assess our progress easily through the indexes and show our relative success compared to competitors. Having the indexes laid out as they are is also useful for us in showing the wider business how are getting on, the simple number system is easy for anyone to understand.

The new navigation adds a couple of extra steps to getting the info we need which is a bit annoying but it could be that we are just used to the old layout more.

The rapid keyword tracking is very helpful. As is the ability to create different workspace to focus on different projects. SOV is also a great tool when tracking quarterly progress to improve visibility within a space

If you're not a frequent user it's not the most self-intuitive SEO tool out there, but like anything, the more you use it the more confident you get with it.