Zopto is a comprehensive and full automation tool for LinkedIn, we used it to scale up our sales development operations from 0 to 100 in just 2 weeks.

Zopto empowered us to build and scale our sales development operations in a short period of time and with a very small team. The amount of campaigns you can run is unlimited so it allowed doing many A/B testing for different messaging and strategies.

There's nothing we didn't like :-) The customer support is also great.

This is driving engagement with potential clients, and expanding my LinkedIn network. The Business relevance is simple - as a new business, it is critical to have a solid RELEVANT base network and to be able to GROW that network - the combination of Sales Navigator and the Zopto engine is (IMHO) ideally suited to exactly that task.

- Target audience is SUPER easy to customize - Integration with LinkedIn is simple and seamless - Customer support is phenomenal! - Increased LinkedIn leads: immediate and obvious - Ability to customize modules for various audiences is critical - I questioned the cost/benefit. Zopto seemed overpriced. In retrospect - worth every penny! - Has without doubt helped grow my very new business

- The time stops for "Schedule" only allow a single start-stop. I want to have the ability to have at least two run-cycles in a given day. For example: Campaign is active from 5:00AM until 10:00AM and again from 4:00PM until 9:00PM - Would like greater analytical capability - Would like the ability to try A/B/C designed experiments where a single aspect of a campaign is varied (for example - schedule times, so have a campaign with 2 or 3 variations (A/B or A/B/C) in the schedule times to test for effectiveness). This would need to be tied to an analytic engine (think MiniTab), but the results could be captured and used as guidance for future campaigns by a user. Moreover, long-term data analysis would yield predictive ability to help optimize new user experiences for maximum engagement.

Overall it does what it should do and the interface is fairly simpel.

First, I think the pricing of the product is too high for what you get. There are services doing the same for way less than Zopto. Second, and that’s my main point, is that Zopto has unfriendly cancellation policies. It used to not be possible to cancel the subscription without writing support, which I think is not okay. Now you can do it in the dashboard, but it is so hidden, that the outcome is the same. Also, in our case, they send us emails that the payment method is not working and the subscription could not be renewed. We didn’t want to renew and therefore thought fine it won’t renew. Then they used another credit card, charging us for the service and renewing the subscription. Once we found out, we wrote them immediately asking for a cancellation and refund, which they did not provide, charging us almost 1000 USD for a service we don’t use.

creating leads is easy at scale

Easy to launch a campaign and to run several campaigns across several users - and to create leads at scale

No analytics - no right-to-left writing (does not support Hebrew)

I am satisfied with this product and I would recommend it. There are probably industries, departments and countries that are easier to reach through this method. I would say that in North-America, Europe and APAC region it works very well.

-Help me to grow my network and find potential leads -Save me time because it is running in the background on specific timezone and time of day -Graph are easy to understand so you can see which campaign is giving better results -"Accepted" and compliant with LinkedIn

-There is a lack of documentation and you need to go by a trial and error method which can lead to time wasting -Interface design is a little bit old -Manipulating list of profiles is a little bit challenging