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Vagaro is a cloud-based salon, spa and fitness business management solution that allows professionals to book appointments and manage various facility roles. It offers an integrated solution to manage bookkeeping, payroll, client ...Read more about Vagaro


EZBIS office is a comprehensive software package for chiropractic practice management. EZBIS office is modular based, customizable and allows a practice to choose exactly what they need from the system. Applications available with...Read more about EZBIS


Fresha is the world’s only subscription-free booking software for beauty and wellness businesses, trusted by over 100,000 salons, barbershops, spas, and more. Sign up to Fresha for free and manage all of your appointments, staff m...Read more about Fresha

Acuity Scheduling

Squarespace Scheduling is a cloud-based appointment scheduling software solution that enables business owners to manage their appointments online. The product caters to the needs of small and midsize businesses as well as individu...Read more about Acuity Scheduling


Goldie (formerly Appointfix) is the best appointment scheduling app to manage and grow your business. Easily schedule appointments, send automatic appointment reminders, get a free stunning online booking website, take deposits an...Read more about Goldie


WellnessLiving is a cloud-based business management solution for wellness studios of all sizes. The key features of the solution include online booking, payments, class scheduling and marketing management. WellnessLiving feature...Read more about WellnessLiving


vcita is a cloud-based, all-in-one business management solution designed especially for service-based micro and small businesses. Entrepreneurs and small business owners from different industries use vcita to manage their time, mo...Read more about vcita


BookingTimes is a cloud-based solution that manages small massage clinics via the clinic’s own websites. Key features include appointment and employee management, email marketing, invoicing and payments. The solution helps us...Read more about BookingTimes


FOR 5+ SERVICE PROVIDERS: The smartest software for independent salons and spas. Automate day-to-day operations and keep clients happy with the booking and POS software that salons and spas love. Mangomint is designed to save tim...Read more about Mangomint


Mindbody is a cloud-based club management and appointment scheduling solution designed for the needs of small to midsize businesses. The product is primarily used by gyms, fitness and personal training centers, salons, spas and ma...Read more about Mindbody


Clinicmaster is a practice management solution that helps businesses in the healthcare industry handle scheduling, charting and billing operations. It enables organizations to process medical claims and send automated reminders ab...Read more about Clinicmaster

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AgendaPro is a scheduling software that helps businesses streamline their appointment management process and reduce no-show appointments by providing automated reminders and booking services. It also gives businesses a better unde...Read more about AgendaPro

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Artichoke is a cloud-based salon management and appointment scheduling solution for small businesses. It helps users book online appointments, manage client notes, sell gift cards, collect reviews and process payments through a si...Read more about Artichoke

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Schedulicity is the go-to all-in-one scheduling software for service providers and small businesses. Whether you own or work at a salon, spa, fitness center, or studio, this is the booking app for you. CLIENT LISTS & SCHEDULING ...Read more about Schedulicity

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GOrendezvous is an all-in-one practice management solution that helps professionals run their business end-to-end. Built to tackle the needs of massage therapists, acupuncturists, physiotherapists, chiropractors, psychotherapist...Read more about GOrendezvous

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bookingkit is an online booking management solution that helps tour and activity providers bring their business online, while also managing and marketing their bookings. The solution caters to any business which offers a service w...Read more about bookingkit

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Bookedin is a cloud-based appointment scheduling app created for booking appointments and collecting payment for services. The platform allows users to set up automatic confirmation messages, reminders and notification receipts. I...Read more about Bookedin

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Genbook is a smart and simple all-in-one online appointment scheduling and business management solution that helps entrepreneurs in personal services build a better business experience. Genbook eliminates distractions and helps ...Read more about Genbook

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MassageBook is professional massage therapy practice management software that takes care of virtually all the tasks a practice owner needs to perform to operate and thrive as an independent massage or bodywork practice. Above all...Read more about MassageBook

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Jane is a practice management solution that helps health and wellness clinics streamline operations related to appointment booking, billing, charting and more. It allows patients to view and choose services, treatments and practit...Read more about Jane

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Buyers Guide

Last Updated: March 16, 2023

Many massage therapists find themselves overburdened with managerial and administrative tasks, such as tracking appointments, communicating with clients, collecting payments and stocking up on inventory. This can lead to high levels of burnout and stress.

Investing in massage therapy software can help take the administrative burden off of therapists and massage center owners.

Massage therapy software automates tasks such as scheduling or canceling appointments, marketing new services and gathering customer data. Based on your business's specific needs, the massage therapy software features you require will vary.

This Buyer's Guide provides an overview of the common features, benefits and key considerations that you must look out for when purchasing massage therapy software.

In this guide, we'll cover:

What Is Massage Therapy Software?

Common Features of Massage Therapy Software

What Type of Buyer Are You?

Benefits of Massage Therapy Software

Key Considerations

What Is Massage Therapy Software?

Massage therapy software helps independent massage therapists and massage center owners manage their daily operations. It enables massage therapy businesses to manage their calendars, get feedback from clients, process payments and market their services. Massage therapy solutions also help to analyze staff productivity, reduce no-shows and manage inventory.

With massage therapy software, your clients can book, modify or cancel appointments online. You can use the software to manage pay rates and staff payrolls, as well as tips and commissions. Massage therapy software also offers features that send appointment reminders to clients, create loyalty programs and design email/SMS marketing programs.


Appointment scheduling in Setmore (Source)

Common Features of Massage Therapy Software

Massage therapy software tools automate administrative tasks involved in the running of a massage therapy center, including managing calendars, payments and client communication. Most massage therapy software solutions offer all or some of the following key functionalities:

Online appointment scheduling

Clients can book, cancel or modify an appointment 24/7 through the massage center's website or social media page using their mobile or desktop devices.

Automated reminders

Send customized SMS or email reminders to clients at scheduled times prior to their appointment to confirm their availability and to reduce no-shows.

Inventory management

Track inventory levels, automate reordering of items when stock levels are low and scan barcodes of new products to enter their details, label descriptions and photos.

Staff management

Track attendance, work schedules and skillsets of staff members and assess performance by analyzing metrics such as average profit per booking, customer retention rate or clients served per day.

Customer management

Capture customer information such as name, city, visit history, birthday, anniversary or other special life events to support marketing campaigns and segment customers by preferences and spending levels.

Feedback collection

Collect and manage reviews from customers using surveys and forms embedded in the business website or through emails/SMS.

Marketing automation

Create and measure the success of marketing campaigns, loyalty programs, promotional packages and gift vouchers using built-in marketing tools or by integrating with third-party solutions.

Billing and payment processing

Generate invoices and accept payments via multiple payment processing methods including credit/debit card, cash, electronic wallets or gift cards.

Reporting and analytics

Track business performance through different types of reports including appointment activity reports, sales reports, tax reports, profit and loss records, and more.

What Type of Buyer Are You?

Large massage therapy centers require advanced features that can handle more clients, varied marketing campaigns and payment methods while smaller businesses or individual therapists should look for less expensive and complex options that can automate tasks and help them save time.

The choice of a massage therapy solution will vary depending on the size of your business and your specific needs. Here, we consider some common buyer types and their main requirements:

  • Individual therapists. Independent massage therapists require a solution that lets clients make online appointments through a web interface. The solution should also help them track the status of the appointments and collect payments via cash or plastic cards.

  • Small and midsize massage therapy businesses. A small business usually employs 5 to 20 employees while a midsize business may have between 20 to 50 employees. These businesses require a solution that helps them with staff management, client management, appointment scheduling and payment processing. They may also need software with features that help to capture customer data and send customized promotion offers via SMS or email.

  • Large massage therapy businesses. Large businesses operate multiple massage therapy centers in one or more locations. Along with the basic software features, large massage therapy businesses also need a centralized repository to store client information and generate performance reports. Large businesses would also want the software to integrate with their existing marketing tools to create data-driven marketing campaigns.

Benefits of Massage Therapy Software

Massage therapy business owners and independent therapists can realize various benefits by using massage therapy solution. Some of key benefits are listed below:

Improved customer experience. Massage therapy software helps massage centers improve their customer experience through online appointment scheduling systems, SMS reminders and gift coupons to loyal customers. Some platforms also capture customer pictures, notes and purchasing habits that help massage business owners provide personalized services. The feedback collection mechanism feature offers customers a platform to share their compliments or grievances directly with the centers.

Reduced client no-shows. By providing automated SMS/email reminders to clients along with options to confirm, cancel or reschedule their appointments, businesses can reduce the possibility of no-shows and utilize their staff more efficiently.

Increased productivity of staff members. Massage therapy solutions help plan work schedules for staff members. They allows you to manage time off and payroll of employees, as well as add additional allowances for working overtime or on holidays. You can also track individual performance and collect regular client feedback to improve service levels and productivity in the workplace.

Better control over business operations. Massage therapy software generates daily, weekly or monthly reports on various performance metrics to track revenue generation, client satisfaction and productivity. These reports can be shared with different stakeholders and analyzed further.

Key Considerations

Along with deciding the massage therapy software features that your business needs, you must also make these key considerations when buying a massage therapy solution:

Mobile app availability. The software must be accessible on mobile devices including iOS and Android-based smartphones and tablets. This will help you track and manage your business from anywhere. Mobile access will also let you easily keep track of appointments, client queries and grievances while you are at work or away.

Pricing and functionality match. As a small or midsize business, cost is an important criterion in most of your business decisions. Most massage therapy software solutions offer a subscription-based pricing model. Check the pricing options offered by different massage therapy software providers and choose a plan that is within your budget and offers the required features. A freemium version supporting a single user may suffice if you are a solo massage therapist.