Campaign Monitor by Marigold vs Iterable
Campaign Monitor by Marigold has 496 reviews and a rating of 4.55 / 5 stars vs Iterable which has 51 reviews and a rating of 4.3 / 5 stars. Compare the similarities and differences between software options with real user reviews focused on features, ease of use, customer service, and value for money.
User Ratings & Reviews
Reviews are generated by real users. When reviewing a product, users are asked to assess the product’s overall quality, which includes assigning specific ratings for ease of use, value for money, customer support, and functionality.
Pros
- Segmentation (allowing us to properly split our customers up and target them with appropriate emails). Templates: easy to setup, customize and ensure they look professional.
- I am a web developer and their API is fantastic to use. It is easy and straightforward.
Cons
- I was hoping to be able to jump right in with little to no instruction, but there are a few nuances that I was unaware of in terms of HTML code.
- Some parts of the UI are cumbersome and feel stuck in another internet era. Some services can be very pricey if you don't have a subscription.
Pros
- Amazing customer support that's very responsive, knowledgeable and always eager to help. Iterable is very receptive to user feedback, and is constantly improving and building the too.
- The behavioral based segmentation features are very powerful and put a lot of power from the engineering/analytics teams into the marketing team.
Cons
- I only dislike the part of the software where the user fields sometimes looks confusing as there are lots of details that can be found in it.
- Only complaint with iterable is you do not have the ability to recall a send. Wish the emails went out a bit slower in case of emergency... or at least wish you had the option to slow down send times.
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