All theTradeDesk Reviews
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Melvin
Verified reviewer
Marketing and Advertising, 201-500 employees
Used monthly for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2019
Great platform and evolving positively
Great experience. Have used this product for a while. While a lot of products in terms of functionality exists out in the market, the great agency support really sets it apart from the rest. There has been lots of iterations and changes to the product as well. Having seen where this product is going, the outlook looks positive.
PROSPacked with loads of features, great for both beginners to advanced users. Superb support from the team
CONSReporting takes a while to generate. A little bit higher in terms of cost as compared to other similar platforms out there
Kaden
Marketing and Advertising, 11-50 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed July 2022
Great DSP
Tradedesk has a robust number of data segments and options to tie in your own data segments as well. It is one of the most wide ranging DSPs that I have found so far. Customer Support is helpful and timely in responses as well.
CONSReports can be slow to load and run, the platform also struggles in my opinion to let you visualize campaign performance quickly.
Reasons for switching to theTradeDesk
TTD is much cheaper with access to more targeting options
Anonymous
Used more than 2 years
OVERALL RATING:
3
EASE OF USE
3
VALUE FOR MONEY
2
CUSTOMER SUPPORT
3
FUNCTIONALITY
3
Reviewed March 2018
Not the best value for the costing
Trade desk is one of the more well know DSP in the industry. They offer the full spectrum of features including video, display, retargeting, audience, etc. I used the platform extensively when I was at a larger agency since we did high volume (for media spend).
CONSWhen I transitioned to a smaller company the Trade Desk wasn't an option since there was a high cost of entry which you needed to commit to monthly. The monthly min was a "use it or lose it". There are a few companies that have build their business on their technology geared to smaller companies (they change a monthly fee plus ad spend), but it wasn't Trade Desk customer support who told me about this - they had told me to go to a managed provider who still had a large monthly min you had to commit to.
David
Marketing and Advertising, 201-500 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2020
The Trade Desk is best in class and the leader in programmatic platforms
I'm a long time user of TTD, over 5 years, and it's consistently a great platform.
PROSThe Trade Desk platform is feature-rich from its DMP of data segments to PMP library to optimization features. The client service team is another strong front for TTD and readily available to support any inquiries.
CONSTTD is best in class. The pricing is on the high end, but well worth the value you get in product quality and media buying results.
Raymond
Marketing and Advertising, 10,000+ employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
3
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed August 2019
One of the most advance independent DSP in the market
If scale is an issue with the use of data in your campaigns. May want to give TTD a try.
PROSThis DSP is probably that be that most aligns with what a trading desk platform should be like. Built to replica features of the stock market. Although not a wall garden DSP with exclusive data, what TTD has over even the war garden is features and easy of use. Their data and vendor integrations to run CTV, audio, or even mobile app campaigns beyond just regular display or video is ahead of even wall gardens like google and amazon. Scale isn't an issue as there's data integrations to scale through probabilistic model partnerships.
CONSWould say cost, if you pay attention closely, each feature within the TTD platform has a cost.
Anonymous
51-200 employees
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
4
Reviewed February 2019
Countless useful features and amazing customer service
TheTradeDesk makes it possible for us to eliminate waste within programmatic buying, enabling us to spend our RTB budgets smartly and efficiently. Detailed targeting and analytics on audiences allows us to maximize our ROI. TTD's excellent customer supports us whenever needed.
PROSThe biggest differentiator of TTD is their customer service. Any question you may have is answered promptly and detailed. Other than that, TTD offers multiple valuable features, like audience analysis and forecasting. Reporting is especially good as well and helps us to analyze former and plan for future strategies and campaigns.
CONSThe usability of forecasting could improve significantly. Settings are not always saved, which makes forecasting - although a very valuable feature - hard to navigate. Fixing this challenge would allow for the user experience for forecasting and overall improve significantly.
Anonymous
201-500 employees
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
3
FUNCTIONALITY
4
Reviewed March 2019
The Trade Desk for Ad Agency
They have less restrictions to certain types of healthcare advertising, and have been a great partner to work with.
PROSAllows team to expand to different DSPs than just using the leader in the space. Offers stronger customer support and encourages the team to try new and innovative tactics.
CONSDoes not always have the scale or buying power of competitors, but other advantages typically overweigh this.
Umang
Verified reviewer
Information Technology and Services, 501-1,000 employees
Used weekly for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed February 2023
Make way for your advertising expert
TTD has brought in the revolution for ad programmatic in terms knowing which ad campaigns has to be run, so that we could get proper understanding of what people like and dislike about the product and it's quality.
CONSUI/UX plays a crucial role in understanding the platform that has to be used in order to create proper insights. So, in this sector I could see a bit of improvement.
Junde
Marketing and Advertising, 10,000+ employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
3
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed July 2019
TTD Feedback
Product features up to date and new innovation
CONSReporting features such as API can be improve
Anonymous
5,001-10,000 employees
Used less than 6 months
OVERALL RATING:
4
EASE OF USE
4
FUNCTIONALITY
4
Reviewed June 2019
Intuitive and Scalable
Very flexible platform and had a great account team.
PROSEasy to use with tons of channels to buy media. Strong control over bidding, similar to what you would get from Google Ads.
CONSMore features around optimizing ads and DCO.