Overall, Cello is a standout choice for marketing leaders looking to leverage referrals and scale effectively.

Cello's efficient referral platform, which requires minimal maintenance and setup time, has notably decreased our customer acquisition costs. The platform has also significantly enhanced our marketing, backed by exceptional support that focuses on performance improvement.

Although the dashboards could be better, I'm confident in Cello's dedicated team to make necessary enhancements.

Amazing!

Amazing user facing UI. So simple for our customers to grab and share a codeHandles GDPR + Data collection for usFantastic team who were helpful throughout the setup process

Improved dashboards would be a nice edition, but overall it's excellent!

At last, a tool provider that successfully addresses all the challenges associated with integrating a referral program in B2B. They offer easy integration, a great user experience, effortless payouts, and handle all necessary KYC requirements.

Based on our experience, you feel that Cello is a team of highly skilled professionals with extensive expertise in facilitating growth. During our initial call, they impressed us by flawlessly simulating the referral widget in our tool, resulting in a visually great output. Furthermore, their onboarding process was pretty well streamlined, and the CS and product team provided great support. Their developer documentation was also very sophisticated.

There is some manual effort required to generate payment reports for Cello, at least in our setup.

We had used another third-party product prior to cello for our referral program. Since changing to cello, the impact has been night and day: we are generating referrals and ARR consistently, and paying out rewards are easier than ever. We attribute the change in results to the clean UI and UX, an amazing analytics dashboard, and the sharing options that cello enables.

- Extremely user friendly UI and UX - Great pre-built rewards-sharing methods - Simple and completely managed rewards payout flow - Strong and responsive implementation & feedback partners - Customer-oriented team that has our best outcomes at heart

There are small elements of UI customisation that would be 'nice to have' in the future. But the experience is smooth and slick, so we are happy with the current experience as well.

When dealing with larger companies, it's essential to have a referral partner that is fully compliant. Cello places a strong emphasis on data privacy and compliance with GDPR regulations, even providing its users with guidance on how to handle revenue generated through referrals. In my experience, Cello is the easiest referral program to use.

When using Cello, you not only have access to an easy-to-use platform but also feel as though you're working with genuine B2B growth experts. With a smart recurring rewards system to incentivize individuals and a G2M strategy that includes continuous experiments, Cello is dedicated to helping you get the most out of your referral program.

Although not yet fully self-serve, the integration process only requires a small amount of developer capability (1-2 days). Due to this requirement, we have decided to postpone the integration until next quarter.