Overall, Cello is a standout choice for marketing leaders looking to leverage referrals and scale effectively.

Cello's efficient referral platform, which requires minimal maintenance and setup time, has notably decreased our customer acquisition costs. The platform has also significantly enhanced our marketing, backed by exceptional support that focuses on performance improvement.

Although the dashboards could be better, I'm confident in Cello's dedicated team to make necessary enhancements.

At last, a tool provider that successfully addresses all the challenges associated with integrating a referral program in B2B. They offer easy integration, a great user experience, effortless payouts, and handle all necessary KYC requirements.

Based on our experience, you feel that Cello is a team of highly skilled professionals with extensive expertise in facilitating growth. During our initial call, they impressed us by flawlessly simulating the referral widget in our tool, resulting in a visually great output. Furthermore, their onboarding process was pretty well streamlined, and the CS and product team provided great support. Their developer documentation was also very sophisticated.

There is some manual effort required to generate payment reports for Cello, at least in our setup.

My overall experience with Cello has been overwhelmingly positive. It has successfully automated our referral processes and significantly reduced the manual work involved, allowing us to focus on other business areas. The continuous support and the willingness to refine the system post-launch are highly appreciated and add substantial value to our operations.

I'm particularly impressed with Cello's streamlined onboarding process—it's user-friendly and makes it incredibly easy to get started, which is a big plus. The platform also excels at nurturing word-of-mouth referrals in a way that feels natural and effective, which has significantly reduced the manual effort previously required from our team.

My experience with Cello has been positive; however, I believe there's room for improvement in the promotion management aspect. Specifically, the process for manually adding promotions for users could be simplified to enhance efficiency.

After utilizing Cello for several weeks, I am genuinely impressed by the progress the team has made within this brief span. One aspect that particularly captures my attention is the remarkable speed of onboarding. Merely a few hours after signing up, we were able to dive right into using it. This epitomizes the essence of growth experiments. Moreover, the experience for referrers is exceptional. The platform is incredibly user-friendly and intuitive, allowing our users to effortlessly navigate, refer others, keep track of their activities, and efficiently receive their rewards.

I'm quite satisfied with my experience so far. It would be great to have additional notification options to engage and re-activate users.

We are excited to announce that we have found a new way to drive user-led growth, providing a realistic opportunity to create great products while also pursuing acquisition. This unlocks a promising path for our company and we look forward to seeing the positive impact it will have on our future growth

You can start using Cello for free, and as our business grows, their platform scales with you. Great LTV/CAC ratio from the get-go, and the team at Cello is highly professional. We were impressed by the seamless and speedy integration of the referral widget into our existing stack.

Sales-led use cases are a hard nut to crack, especially regarding tracking and attribution. But Cello has the right ideas and model in place. Looking forward to more sales-led features (e.g. incl. sales people in the loop)

Amazing!

Amazing user facing UI. So simple for our customers to grab and share a codeHandles GDPR + Data collection for usFantastic team who were helpful throughout the setup process

Improved dashboards would be a nice edition, but overall it's excellent!

We had used another third-party product prior to cello for our referral program. Since changing to cello, the impact has been night and day: we are generating referrals and ARR consistently, and paying out rewards are easier than ever. We attribute the change in results to the clean UI and UX, an amazing analytics dashboard, and the sharing options that cello enables.

- Extremely user friendly UI and UX - Great pre-built rewards-sharing methods - Simple and completely managed rewards payout flow - Strong and responsive implementation & feedback partners - Customer-oriented team that has our best outcomes at heart

There are small elements of UI customisation that would be 'nice to have' in the future. But the experience is smooth and slick, so we are happy with the current experience as well.

When dealing with larger companies, it's essential to have a referral partner that is fully compliant. Cello places a strong emphasis on data privacy and compliance with GDPR regulations, even providing its users with guidance on how to handle revenue generated through referrals. In my experience, Cello is the easiest referral program to use.

When using Cello, you not only have access to an easy-to-use platform but also feel as though you're working with genuine B2B growth experts. With a smart recurring rewards system to incentivize individuals and a G2M strategy that includes continuous experiments, Cello is dedicated to helping you get the most out of your referral program.

Although not yet fully self-serve, the integration process only requires a small amount of developer capability (1-2 days). Due to this requirement, we have decided to postpone the integration until next quarter.

A user-friendly peer-to-peer referral software that integrates the referral widget within your tool without requiring users to leave for sign-up is now available. Our users have positively received Cello's embedded widget.

Since starting to use Cello, I've found the platform to be incredibly user-friendly and intuitive. The option to share via QR-code is especially helpful for mobile sharing through apps like WhatsApp or Slack. The customer success and growth teams have been excellent in providing support and helping us get set up with the software.

To increase user engagement, it would be beneficial for Cello to implement email notifications in addition to the current in-widget notifications for the latest rewards. The Cello team has mentioned that this feature is on their roadmap.

Cello's referral program has been a game changer for our company. Since integrating it, we've experienced a remarkable increase in revenue growth by 11% and significantly lowered our marketing expenses. What stands out is Cello's ease of use and the low maintenance it requires, allowing us to scale our efforts without scaling our workload. The tool continuously evolves, offering new features that enhance our marketing strategies.

Cello's powerful automation and the ease with which it integrates into our existing systems. The platform efficiently manages the entire referral process, from user engagement with notifications to the final acquisition stages. This automation significantly lightens the load on our team, allowing us to focus on other critical growth initiatives while maintaining a robust referral program.

There were no noticeable downsides of using cello.

Cello's innovative success-based pricing model addresses the cost barrier often faced by businesses with traditional referral programs. By only charging for successful referrals, it offers a cost-effective solution, removing the financial risks of upfront investments.

As an investor keen on scaling startups, I've discovered Cello, a tool that champions user-centric growth. Its intuitive design simplifies referral program management for businesses. The seamless referral widget integration facilitates easy sharing via mobile or social media, while its recurring reward system effectively promotes user engagement and growth.

One area for enhancement is Cello's automation capabilities. Expanding its API offerings, especially for mobile, could significantly improve its functionality.

Simply great! We sought an easy-to-use, scalable referral platform for B2B companies. Cello unlocks a vast opportunity to maximize the power of word-of-mouth. There's so much untapped potential they revealed!

I got the chance to invest in Cello and was very impressed by the founding team. The product is built with the highest quality and design practices. Numbers speak for themselves: not a year in, and already more than 2M users. Very user friendly and powerful to unlock word of mouth

That they don't have their own referral program! I know customer is first, but I think they should prioritise it and walk the talk!

Einfache Bedienbarkeit und Übersichtlichkeit. Impact auf das Business.

Bisher sind wir auf keine größeren Pain Points gestoßen, wir erwarten mit der Zeit aber noch mehr Funktionalitäten.

Using referral programs to activate users is a no-brainer. Yes, but existing tools are too enterprise yet. Cello is an easy-to-use tool, that doesn't require to much work to integrate and that has a reasonable and scalable pricing model.

You feel like you are an early adopter of an upcoming big player in the user-led growth business. From the first touch in the demo, the overall experience was great with the Cello team. We loved above all the simplicity of the widget - highly recommended!

It is reduced to the most important features, so some more reward options would be amazing. But it delivers the promise. Looking forward to what is coming next.

A great new tactic to generate clients from active users for my SaaS. It's like generating demand on autopilot. Super simple & valuable for my team

Maybe customer support? Docs & Case studies.

Easy to setup by ourselves and super clear for users.

Dashboard could be a little more detailed.