All Cognism Reviews
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Zoe Anastasia
Verified reviewer
Publishing, 11-50 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2023
Excellent tool
Cognism is super easy to use and very accurate.
CONSThere is nothing I don't like about Cognism.
Reasons for switching to Cognism
easier and better useability & better quality information provided
Francesca
Computer Software, 1,001-5,000 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed May 2024
Great Product
Easy to use, quick at finding what you need
CONSCognism is a straight forward tool, no cons to share
Anonymous
51-200 employees
Used daily for less than 12 months
OVERALL RATING:
3
EASE OF USE
4
VALUE FOR MONEY
3
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed July 2021
Great tool for prospecting lead research & enrichment
Congism is a great tool for prospecting, lead research & enrichment in Europe. Compared to other tools, it gives you the best contact quality with a large database in Europe.
PROSSoftware is very intuitive, easy to use, it has all integrations with the most popular sales tools like Salesforce, Outreach, Linkedin ant etc. Cognism provides one of the best quality contact information in Europe. (Zoominfo is stronger in the US).
CONSSometimes contact information is incorrect or outdated, yet all similar software solutions have the same issues and Cognism contact quality is one of the best.
Reason for choosing Cognism
Better contact quality in Europe
Petros
Hospitality, 201-500 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed March 2024
My experience with Cognism
Cognism solves key challenges in B2B sales and marketing by providing access to high-quality data, streamlining prospecting and lead generation processes, enabling personalized outreach and engagement, improving sales efficiency and effectiveness, and facilitating data-driven decision-making. By leveraging the capabilities of Cognism, you can achieve higher conversion rates, increased productivity, and improved ROI on your sales and marketing efforts, ultimately driving business growth and success.
PROSWhat I like best about Cognism is its ability to empower us with accurate data, AI-driven insights, and a comprehensive toolset, all supported by exceptional customer service. It has truly transformed the way we approach B2B sales and marketing, helping us drive tangible results and achieve our business goals effectively.
CONSWhile I understand the value proposition offered by Cognism, I find that the pricing plans may be relatively high for smaller businesses or startups. Adjusting pricing tiers or offering more flexible payment options could make the platform more accessible to a broader range of users.
Kieran
Computer Software, 51-200 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed May 2024
Outstanding Tool for Connecting with Decision-Makers!
Cognism has revolutionized my approach to business development. The extensive and accurate database has made it incredibly easy to identify and reach out to decision-makers at my target companies. This platform has streamlined my workflow and significantly improved my success rate in securing meetings with key stakeholders. If you're in B2B sales or marketing, Cognism is a must-have tool!
CONSSo far I am yet to come across any things I do not like
Robert
Information Technology and Services, 11-50 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed April 2024
Great Stuff
Cognism has been a game-changer for our sales team. The accuracy of their data and the powerful targeting features have helped us identify and connect with high-value prospects. We've saved countless hours on lead generation and are seeing a significant improvement in our outreach success rates. The platform is user-friendly and integrates seamlessly with our CRM, making Cognism an invaluable tool for our salesforce.
CONSWhile Cognism excels at providing high-quality lead data, some users might find the platform's focus on initial outreach limiting. Expanding functionalities to include features like lead nurturing through marketing automation integrations or sentiment analysis tools could create a more comprehensive sales engagement experience.
Jay
Financial Services, 51-200 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed May 2024
One of the best sales tools!
Fantastic quality data esepcially mobile. They also have some niche industries I was able to get lots of contact numbers for such as the services/plumbing industry.
CONSSometime the rev is not as accuate as Zoominfo but they are as good if not better in everything else.
Ciaran
Financial Services, 11-50 employees
Used weekly for less than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
3
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed February 2024
Best in market when it comes to lead generation within Europe
The sheer amount of mobile numbers and email addresses that it has for my prospects.
CONSI would benefit from a wider spread of industry options to differentiate between.
Aaron
Computer & Network Security, 10,000+ employees
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed April 2024
Simple, East and worth it!
Overall Cognism is definitely the best tool out there for lead gen, database needs. I highly recommend as it now sits as one of the pillars we rely on most for our demand generation team
PROSCognism offers you everything you need from quality to quantity of data for your lead generation needs. Data is updated frequently and allows you to reach out to your target audience, whoever that may be.
CONSIndustry titles could be more specific through sub categories, but this is something they are already working on and it is in beta
Hannah
Information Technology and Services, 501-1,000 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed March 2024
So easy to find prospects
The seamless way it works with google chrome to instantly bring up the details I need based on the web page i'm looking at.
CONSI only use the chrome plug in, i'm aware there's a larger platform but I have never used it
diksha
Human Resources, 10,000+ employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed May 2024
Superb Tool!
Cognism is easy to use and best tool to find email id
CONSI dnt have any bad thing to say for Cognism
Marco
Financial Services, 51-200 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
2
FUNCTIONALITY
5
Reviewed February 2024
Lots of good leads
very good, it has helped source 100's of leads very quickly
PROSVery easy to use and export to salesforce
CONSsometimes the integration to salesforce is buggy
Cam
Computer Software, 1,001-5,000 employees
Used weekly for less than 6 months
OVERALL RATING:
4
EASE OF USE
4
FUNCTIONALITY
4
Reviewed April 2024
Really like Cognism
It's easy to use and get a large amount of information together quickly and in an organised fashion.
CONSIt would be helpful if the list could be brought over in a larger quantities.
Greg
Insurance, 201-500 employees
Used monthly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed March 2024
Solid prospecting tool
9/10 No complaints and a useful tool if you're looking to build a database of outbound contacts.
PROSVery granular data. Easy to use User-friendly Quick search filters and results.
CONSNo real cons. It's better than previous outbound tools I've used!
Alexandru
Information Technology and Services, 51-200 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2023
A great database of high quality data that can be explored with ease.
The total amount of time spent on finding contact details of Contacts decreased by 80%, being able to sort the verified emails from the non-verified ones.
PROSHigh-quality data that can be found/extracted with ease.
CONSThe amount of doubled contacts can be improved.
Reason for choosing Cognism
It has the most extensive database of verified email addresses worldwide.
Jacob
Computer Software, 201-500 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed September 2022
Cognism for UK data
One of the most important tools in our tech stack.
PROSWe use Cognism to get mobile numbers and verified email addresses for prospects. Of which, it has been the best on the market for UK / EMEA data
CONSExtension sometimes bugs out and needs uninstalling and reinstalling
Reason for choosing Cognism
The quantity and quality of data was exponentially better
Dave
Outsourcing/Offshoring, 2-10 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed June 2021
Data and lead contact platform for outsourced sales
Good quality data Excellent customer support Great CSM Added value - webinars etc..
CONSThere are always little things that aren't as intuitive as ideal but things do constantly seem to be improved
Reason for choosing Cognism
Overall integrated data and contact (email) platform
Stewart
Information Technology and Services, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed December 2023
Business-Critical
Having implemented Cognism into a handful of different businesses, and therefore having experience of utilising the data in multiple industries, selling to a range of buyers, I can honestly say it's unrivalled for both ease-of-use and data quality. I've explored alternatives time and again because Cognism certainly isn't the cheapest on the market, but also because due dil, and time and again it proves to be the only enerprise data platform worth its salt, particularly for the UK and EMEA. It's a tool I use on a daily basis and wouldn't be without. I'll always come back to Cognism for: 1. Ease of setup and onboarding 2. Intuitive, easy to use for all users 3. Simple and robust integration with Salesforce
CONSMy score would be a 10 but for customer success. My most recent experience has been very hands-off (we literally haven't heard from them since the first week of onboarding). Saying that I don't really know what I'd need them for since it's such an easy to use tool, but it would be nice to hear from them once in a while.
Graham
Education Management, 51-200 employees
Used daily for less than 12 months
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
3
FUNCTIONALITY
5
Reviewed July 2022
Cognism - Campaign Champions!
Very impressed with Cognism, From UX to their customer support, its been incredible
PROSCognism is incredible quick and easy to navigate The lead search is one of the best systems I have used You can either use this system for contact finding, lead generation or campaign production The step by step set up for campaigns is incredibly efficient and free's up alot of time
CONSTrying to navigate around spam requirements which arent incredibly clear when you start using it. If you select the wrong option when generating your campaign lists, you can't go back and amend them (such as number of people in an organisation)
Vendor Response
Hi Graham, Thank you for taking a moment out of your day to share your feedback with us. We have taken note of where we can improve your experience and this information has been passed on to our relevant teams to take action. We are very pleased to see you're having a good experience with us thus far and we'll continue to work hard to ensure that only gets better. Our Customer Success team remains at your disposal for any help you may need. Best regards, Emma
Replied August 2022
Joanna
E-Learning, 51-200 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed July 2023
Love the phone number accuracy
Happy with the experience so far!
PROSConnecting direct to stakeholders including CEOsGreat diamond verify feature Emails seem to be more accurate than other platforms I've used
CONSThe interface can be improved with better usability, things can be quite hard to find sometimes
Reasons for switching to Cognism
Data accuracy
Charlie
Verified reviewer
Music, 201-500 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed October 2023
Great service
I'm a big fan of Cognism's general layout, design and ease of use as well as other features such as intent data which I was fortunate enough to trial. My favorite overall is the LinkedIn Chrome Extension that they provide for data enrichment which works amazingly for me, to add prospects into lists and into Salesforce makes my life much easier.
CONSI'd like to see some more SME prospects though this would provide considerably more difficult for them to implement I'd imagine and perhaps rather niche use cases.
Lee
Verified reviewer
Computer Software, 501-1,000 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed August 2022
10/10 Prospecting Tool
Cognism allows me to reach out to most prospects that are a fit for our company. Generating multiple leads, Cognism's data has allowed me to contact various prospects that have signed off on our solution.
PROSCognism allows me to find contact details about potential prospects. I have used multiple systems in the past and Cognism comes out on top always with accuracy of data and amount of data.
CONSNothing to dislike. Have never had a problem with Cognism
Vendor Response
Hi Lee, Thank you for leaving us a review! We appreciate you taking the time to share your experience of Cognism with us and other professionals. FYI, you can claim points for this review in our advocacy programme by registering through our WebApp, go to 'My Profile' -> 'Be a Champion.' Our Customer Success team remains at your disposal for any help you may need. Best regards, Emma
Replied August 2022
Emily
Information Technology and Services, 51-200 employees
Used daily for less than 6 months
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed July 2023
Best data provider I've used
It has doubled (or tripled) our team's performance and we are finding we are having many more conversations
PROSThe webapp is super user friendly and the data quality is very good
CONSI feel like it doesn't have too many things I don't like. It would be good if the export to SF was slightly quicker, but that may not be an issue on Cognism's end. I would also like if the TPS mobiles didnt export
Reasons for switching to Cognism
Lusha didn't have as much data
Jerome
Financial Services, 501-1,000 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed November 2023
Cognism Review
User interface: Very friendly and easy to use. Features and functionality are superb! Customer support: It gives as twice a month support so everything is great!
PROSCognism has been a major part of my lead generation work. It helped me achieve my quotas and excel in what I am doing.
CONSWhat I love cognism is that it helps you from prospecting to closing.
Max
Verified reviewer
Computer Software, 201-500 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
5
Reviewed October 2023
Good UI, good for BD
Solid platform, really helped us book more meetings.
PROSThe chrome extension is great, massive time-saver
CONSThe emails could be a little funky if they're not green tick verified, but not much you can do about that .
Reasons for switching to Cognism
Clunky UI