All BuzzSumo Reviews
1-25 of 138 Reviews
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Megan
2 - 10 employees
Used more than 2 years
OVERALL RATING:
5
Reviewed June 2022
I'm obsessed with BuzzSumo!
Ujjwal
Verified reviewer
Marketing and Advertising, 1 employee
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
4
VALUE FOR MONEY
5
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed September 2018
Amazing Content Research tool!
Having BuzzSumo means having an advantage over your competitors since it makes a lot of tricky things easy to track and research about.
PROSBuzzSumo is definitely one of the best content research and analysis tools that I have used. I've used it for the mentioned reason and apart from that it also has useful features that let you scan backlinks and perform research related to your competition. As a digital marketer, tools like BuzzSumo are definitely great to have. Not only is it simple but it packs a lot of power and functionalities. The time you spend using BuzzSumo will be the time that will get you the highest ROI when you are planning your campaign. All you need to do is enter the relevant keywords you are working with and there it is, all the stuff you need and with all the filters, toggles and other stuff, BuzzSumo proves to be a great tool overall.
CONSBuzzSumo does have a bit of a learning curve but once you get used to it and learn how to use it correctly, you will be able to take full advantage of it. Also, I wish they work on the pricing and bring it down a notch to make things even sweeter.
Jose
Marketing and Advertising, 501-1,000 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
5
FUNCTIONALITY
3
Reviewed September 2023
BuzzSumo
I mostly use them to monitor different brands and how media talk about them, if there's a crisis or a viral news that impacts business.Also, to keep up with the latest news about fashion, tv, sports and other topics of interest.
PROSBuzzSumo is a great tool for grouping all the news available on sites, blogs and Youtube into different categories.
CONSSometimes it gets too repetitive with the same news showed through different portals. It should have a way to group them under the same title using AI features.
David
Computer Software, 201-500 employees
Used weekly for less than 2 years
OVERALL RATING:
3
EASE OF USE
4
FUNCTIONALITY
3
Reviewed February 2019
A great tool I don't use often
It's fine as an augment to my existing monitoring solutions, but it doesn't offer enough breakthrough functionality or quality to justify purchase as a standalone service - for me at least.
PROSThe monitoring functionality seems strong and it's probably the most authoritative of the many sources I need to check every day.
CONSA lot of the value that it delivers seems duplicated by my existing PR and news monitoring services, and free services like Google alerts.
Nicolas Frichot
Verified reviewer
Professional Training & Coaching, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed October 2019
BuzzSumo: The Best Tools For Anaytics On Facebook & Search Alerts
Overall, I have yet to meet a tools as powerful and comprehensive as BuzzSumo. They are unique. Use this tool. You will not regret. Worth every single penny.
PROSI can't contain my enthusiasm on this great tools of BuzzSumo: The ability to search for meaningful and top scoring Facebook content with just a keyword. I was also impressed with the keyword mention tools, that i if someone mention your brand on the web, you get an instant notification via email.
CONSThe pricing: A great tool but not readily available to anyone.
Jason
Verified reviewer
Marketing and Advertising, 1 employee
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
4
FUNCTIONALITY
5
Reviewed December 2018
Incredibly Powerful Tools for keyword discovery, tracking competitors and who key influencers are
Amazing insights into the most shared content on your topic or keyword. Social impact and going viral is a huge part of modern digital marketing and Buzzsumo proves industry best tools for discovering trending topics. You can also easily find out who the "Influencers" are for your keywords making the process much easier on who to establish networking relationships with that could turn into valuable "mentions" which brings up another great aspect of BuzSumo: Content Alerts, the software will scour the internet and alert you anytime your keyword is mentioned on a website, blog, social media, etc. If you are an Agency this is a no-brainer tool for your digital marketing toolbox.
CONSA little bit pricey for small businesses and solo site entrepreneurs but great value for Agencies & larger businesses (Hows that for a mixed con ;-) ) One of the problems with having an in depth tool with a very complete feature set is that it can be a bit overwhelming when you are new to the buzzsumo service or keyword research in general. So in some respects having a very robust, in-depth research tool which is certainly a positive aspect can also be a bit of a con to first time users and those new to Keyword Research in General. I'd love to see a "Getting Started" interface with the most important features, then be able to toggle on all the features or an "Advanced View". In all fairness, they have a very good tutorial and help section.
Salim
Verified reviewer
Information Technology and Services, 2-10 employees
Used weekly for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed September 2022
Great tool for topic research & competitor analysis
If you're looking to dominate your competition & track who your key influencers are, buzzSumo is an incredible tool. With its powerful keyword discovery, tracking competitor activity, and measurement tools, you can quickly grow your brand and reach new heights
PROSBuzzSumo is a topic research and analysis tool that I have used for the past two years. It has a great feature that lets me scan backlinks and perform research related to my competition. The tool is also valuable for helping me understand how my competitors are performing. Overall, BuzzSumo is an excellent tool that I would recommend to anyone looking for content research and analysis
CONSI don't think BuzzSumo is doing anything wrong, but their monthly service pricing is really high. Their focus seems to be on bigger companies, and I think it's not suitable for small companies as they may not be able to afford the high prices
Tom
Verified reviewer
Marketing and Advertising, 2-10 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2017
Must-have for content research & distribution
I use BuzzSumo for researching content topics, analyzing the competition and identifying outreach and backlinking opportunities. It's an integral part of the content marketing process here at Grizzle, both for internal use as well as clients.
CONSAwesome influencer tools, but would love for it to go more in-depth. An influencer map that identifies networks of thought leaders, and who "influences" them for example. There are other tools for this, but having more granular insight via BuzzSumo would be awesome.
Ben
Verified reviewer
Internet, 11-50 employees
Used less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
Reviewed April 2016
So good it's like cheating
I've used BuzzSumo for almost a year as a way to find good content to post on social channels and also to find good ideas for articles to write. It's really so useful that it's like cheating when used to re-post articles on social. It tells you exactly what is trending today so you can be on point with your posts and get better engagement.
PROSThe app is super simple to use and fairly flexible. It's also priced decently for what you get.
CONSThe categories you choose from to see what's going on in a given industry sector are limited, so if they don't fit your niche then it may be hard to use that and it's one of the most useful features. There's a free form search but that's less useful for social posting, or more work anyway. The other thing is that I have a paid subscription and can't access some super useful features like what's trending in the past 8 hours vs. 24 hours because I don't have an "agency" level subscription. Usually apps provide collaboration features for that as opposed to de-featuring key components of the main app, but you can't have it all I guess.
Megan
Verified reviewer
Marketing and Advertising, 2-10 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed April 2019
I'm obsessed with BuzzSumo!
BuzzSumo is a must-have for anyone who works in content development or social media. I highly recommend it. It's easy to use and delivers invaluable information. It's one of my favorite tools.
PROSI write for a living (and do a little social media), and BuzzSumo is my go-to tool to see what's relevant and trending. It's amazing for finding high-traffic topics and makes it SO easy to generate new content. Plus, you can organize findings by a specific social media platform, seeing where each article performs best.
CONSNONE! My experience has been nothing but positive. I only wish I'd discovered it sooner.
Tal
Verified reviewer
Computer Software, 51-200 employees
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
5
VALUE FOR MONEY
5
FUNCTIONALITY
4
Reviewed September 2018
It's a great tool for content marketing and SEO
Good. Even for some ideas and directions... It's free
PROSIt have al kind of options to search for the most engaging content, than it directs you to the article itself, shows you backlinks.
CONSNot usfull for all industries. IT and very tech savy fields can't really find useful answers there
Nirav
Automotive, 501-1,000 employees
Used daily for less than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
3
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed November 2022
Discover influencers from any platform
We have used BuzzSumo to get content ideas. After writing the content, content distribution plays an important role. BuzzSumo gives you a database of the industry's best influencers to increase the traction of your content.
PROSBuzzsume is one such platform that allows you to quantify content quality and success. Based on your keywords to target, you can find the best-performing content on the internet. The tool also helps you discover influencers from multiple platforms like - Instagram, LinkedIn, etc.
CONSAn integration with upcoming platforms like Snapchat and TikTok will make this tool unbeatable in the industry.
Andrew
Internet, 5,001-10,000 employees
Used daily for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
VALUE FOR MONEY
3
CUSTOMER SUPPORT
3
FUNCTIONALITY
4
Reviewed February 2019
BuzzSumo - Not Perfect But Easiest To Use!
Overall I would recommend the tool. I haven’t found a tool that does what BuzzSumo does better. For a social and content team it has been a valuable tool for our global team.
PROSBuzzSumo is a very easy to learn and use tool. I was able to train teams on being self efficient with the tool very quickly. There is a lot of information that you can from the tool if you pay enough for it. It is a great tool to get a better understanding of what is trending and also to see what competitors are up to with content.
CONSThe price is high for the data you receive. It was hard to justify the price at times. To unlock certain features that should be standard, you’d have to buy an upgrade subscription.
Amy
Public Relations and Communications, 51-200 employees
Used daily for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
FUNCTIONALITY
4
Reviewed February 2019
Extremely useful tool
BuzzSumo has greatly helped with client reporting, and I frequently train employees on how to analyze the impact of a particular published item, and the first stop is BuzzsSumo.
PROSBuzzSumo's alert and media monitoring are excellent. It picks up a considerable amount of media that other services miss. The tool is also intuitive and easily adjusted to cater to changing client needs. The ability to assess the social impact of published media is also extremely useful.
CONSIn future iteration, I would like the ability to look at more historic data. Retroactive media monitoring can be a real pain point.
CHELSEA
Marketing and Advertising, 51-200 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed February 2019
Great product!
I'm making it easier for my clients by providing them with recommendations for influencers that are much simpler to find thanks to using this tool!
PROSI love BuzzSumo's ease of use with finding influencers. Especially when you're trying to find individuals who are in very niche industries and in specific locations, the target within Buzzsumo is extremely helpful and easy to use. I have found so many niche influencers who have YouTube channels and large social presences thanks to Buzzsumo.
CONSIt's hard for me to think about a "least" :) but I do wish BuzzSumo made influencer searching clearer with multiple social media platforms, and also aggregated individuals email addresses. That would be extremely useful!
Alex
Marketing and Advertising, 11-50 employees
Used monthly for more than 2 years
OVERALL RATING:
4
EASE OF USE
3
VALUE FOR MONEY
3
FUNCTIONALITY
4
Reviewed March 2019
Good Software, But Could Be Great
Overall, BuzzSumo has helped a lot in my work as a digital editorial content creator, and I will continue to use it and hope it gets better and better. The addition of influencers was awesome, and I'm confident the team can continue to keep their product cutting-edge.
PROSThe tool is a great aggregator of content, and I like how the software ranks each link based on popularity. I also enjoy seeing what's trending overall, and find it very useful to identify influencers in a certain topic area. The design of the site is also very intuitive, good looking and easy to use.
CONSYou have to be very specific about the keywords you type to find the content you're looking for. I also don't think it pulls in everything, since I've found other popular content through simple Google searches > News. Wish the platform didn't have to be so precise in finding content, and also wish it would recommend topics based on what I was searching.
Brice un
Banking, 201-500 employees
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed November 2022
BuzzSumo
For contant marketing it is one of the best the customer support is friendly and welcoming and there is an interesting feature that allows me to scan backlinks and perform searches related to my competitors
CONSThe price of monthly service is very high it thought to review that
Paolo
Marketing and Advertising, 2-10 employees
Used daily for less than 2 years
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
5
Reviewed January 2020
Creating content with Buzzsumo is a breeze
It is the best software to write engaging articles with ease.
PROSCreating content with Buzzsumo is a breeze, it makes the process of choosing your article a effortless process.
CONSI wish there was more future trends reported on Buzzsumo so you could write articles before they started trending.
Andrew
Education Management, 201-500 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
5
FUNCTIONALITY
4
Reviewed February 2019
Great for shareable content discovery
It helps us understand what content our customers need and who they associate with the information. Also, it is great for brand mentions into your inbox so these can be monitored.
PROSThis really helps us understand what people engage with and what they are actually looking for to solve their problems. Also, this tool helps us monitor brand mentions and understand who is saying what about us.
CONSYou need to learn the nav as it sometimes feels you go round in circles
Mélissa
Computer Software, 11-50 employees
Used weekly for more than 2 years
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
FUNCTIONALITY
5
Reviewed July 2020
Useful tool for marketers
Great tool, very useful. Intuitive and easy-to-use.
PROSI really like the tool, especially the "questions" part. It's really useful for your influencer's strategy and for your backlinks strategy as well.
CONSMaybe too many email alerts but that can probably be configured. Other than that, I love the tool and use it all the time.
Anonymous
11-50 employees
Used weekly for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
5
CUSTOMER SUPPORT
5
FUNCTIONALITY
5
Reviewed January 2018
Keep Adding New Features!!!
I put out a ton of content and often getting inspiration can be tricky when it comes to niche websites. My experience with finding influencers and the best content for inspiration has often come from BuzzSumo. The tool doesn't require a heavy amount of training for even the least experienced marketer to get good using it. I'm constantly finding new uses for it and would love to find a better way to do outreach tying into BuzzSumo.
CONSThe pricing can be rough but you get a good deal for what you pay for. Sometimes I wish I could filter out news sites and focus strictly on content that evergreen.
Rodrigo Iván
Verified reviewer
2-10 employees
Used daily for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
3
CUSTOMER SUPPORT
3
FUNCTIONALITY
4
Reviewed December 2018
Great for Content Research and SEO
Great for research and SEO purposes, I really like it, its simple and easy to use, with a really straight forward interface.
CONSTrial offers very limited capabilities, only for the trial I wouldn't get convinced until a friend show to me how it works
Likhwa
Computer Software, 1 employee
Used monthly for less than 12 months
OVERALL RATING:
5
EASE OF USE
5
FUNCTIONALITY
4
Reviewed August 2019
Buzzsumo review
I have been able to get content ideas through Buzzsumo and redirect the focus of my blog to effectively compete with other blogs online. Using Buzzsumo, I have also been able to identify influencers for my marketing campaigns.
PROSI like how Buzzsumo gives me insights about my competition as well as what content is working for them and the engagement of each post. This gives me content ideas and helps me redirect the strategic direction of my blog. I also like how I am able to use Buzzsumo to search for influencers on various topics and ascertain their influence and reach. Metrics such as their number of followers helps me identify the right people to partner with for my ad campaigns.
CONSDespite being helpful, some of the stats on Buzzsumo do seem rather shallow or outdated. For example, I did a search for someone I know and the content that showed up seemed rather inaccurate. Their followers were lower than the actual.
Allison
Public Relations and Communications, 11-50 employees
Used weekly for more than 2 years
OVERALL RATING:
4
EASE OF USE
4
FUNCTIONALITY
4
Reviewed February 2019
It does what we need it to!
Great for social tracking, determining potential new influencers in our space
CONSCan be a little heavy, has a lot of features we dont use or need, which can make it not worth the effort sometimes.
Bingyi
Verified reviewer
Higher Education, 1,001-5,000 employees
OVERALL RATING:
5
EASE OF USE
5
VALUE FOR MONEY
4
CUSTOMER SUPPORT
4
FUNCTIONALITY
4
Reviewed November 2018
Super neat UI and features
I loved it when I was working as a digital marketing analyst. The pro features are really worthy of trying. They have pretty nice graphs and most importantly, the quality of data collected is pretty authenticated. They offer 7-day free trial for the BuzzSumo pro now. It was 14 days if I am correct.
CONSAgain, I don't like the price for the pro feature. But if you are a business, it is totally affordable and it is one of the few app I would recommend to purchase.