iContact

RATING:

4.5

(592)

About iContact

iContact is a Web-based email solution that helps small and mid-sized businesses engage with their customers and grow their bottom line. With solutions from email design, list management, campaign management, landing pages, segmentation, and automation, businesses can develop and manage campaigns all from within a single solution. Additional features such as customizable email templates, schedule message delivery, split A/B testing, and SpamCheck allow businesses to control the development and delivery of email campaigns. This complete solution is wrapped in a customer friendly dashboard that enables you to monitor all your campaigns.

iContact Pricing

Get iContact Free by visiting iContact.com, no credit card required!

Starting price: 

$14.00 per month

Free trial: 

Not Available

Free version: 

Available

iContact Dashboard
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iContact Reviews

Overall Rating

4.5

Ratings Breakdown

Secondary Ratings

Ease-of-use

4.5

Customer Support

4.5

Value for money

4.5

Functionality

4

Most Helpful Reviews for iContact

1 - 5 of 584 Reviews

Mary

Non-Profit Organization Management, 2 - 10 employees

Used less than 6 months

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

5

Reviewed February 2022

Great email marketing platform

User Profile

Trevor

Verified reviewer

Used daily for less than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

3

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

4

Reviewed December 2017

A Solid Email Platform

I get the ability to reach my customers and turn them into return customers week after week and year after year.

PROS

iContact is easy to use in most cases. There are tons of different templates and creating your own email template is a breeze. If you get one of the Pro plans they'll even help you make templates for future use, so that's great, too. There are plenty of ways to upload data and keep track of that data. In fact I tend to use iContact to export my data for use on other platforms because it keeps everything so nicely. My point of sale doesn't even allow the breadth of exports and options that iContact does, so it's more than just an email platform to me. Automation is visually very simple and means that I know I'm reaching my audience at the correct times. I no longer have to manually send each email, and with the automation there are tons of options to segment in addition. This means I'm not sending frivolous emails, so that keeps our open rate high.

CONS

I have three businesses that have to be kept separate and my only big complaint is that I can't copy automation plans or other things back and forth between them. So a lot of time is wasted redoing certain campaigns between the locations. I also think the social connectivity needs to be updated. Twitter for one is outdated and the actual website allows much more text to be posted than in-app. They're several updates behind on Twitter.

Vendor Response

Hi Trevor! We are thrilled to hear that iContact¿s design services and automation tools make your job easier and your emails more impactful with your customers. At iContact we value being your one stop shop for your email marketing needs. We also appreciate your feedback about copying your automation plans from one platform to another. We¿ve noted this feature and completely understand how it would be helpful. Thank you and have a wonderful day!

Replied March 2018

Bradley

Food & Beverages, 11-50 employees

Used weekly for more than 2 years

Review Source: Capterra
This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you.

OVERALL RATING:

4

EASE OF USE

4

VALUE FOR MONEY

5

CUSTOMER SUPPORT

4

FUNCTIONALITY

4

Reviewed November 2023

A more frugal and efficient option than other competitive offerings.

Good (cheaper) alternative option for email campaigns over competitors.

PROS

Ease-of-use, template design (copy/paste) was simple and straightforward, email/lead file management was easy, and good customer support.

CONS

Ability to change/edit existing templates required extra support.

Reasons for switching to iContact

Cost of product and support offered. Better all-round.

Vendor Response

Thank you for the great review. Glad you were able to get the support you needed. I can provide the product team with feedback if you can provide more detail around your experience.

Replied November 2023

Anonymous

11-50 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

3

EASE OF USE

4

VALUE FOR MONEY

4

CUSTOMER SUPPORT

5

FUNCTIONALITY

3

Reviewed April 2018

I've used iContact for the last five years.

PROS

iContact is a low cost solution for basic email marketing. You have access to a strategic advisor. My strategic advisor always provides thorough answers and/or solutions when requested. iContact offers automation with workflows that are easy and quick to build. The user interface is easy to understand.

CONS

The response time to fix API issues can be slow. iContact does not offer a post unsubscribe survey. I'm not able to download user profile information when exporting email send statistics - this is important for me when I want to do a quick analysis on my data.

Vendor Response

Thank you very much for being a long time iContact customer! We are happy to hear that you have been able to quickly and easily design automations with workflows using your iContact Pro account. We like this feature so much we plan to make it available to all iContact accounts. Thank you as well for your feedback, particularly about adding a post unsubscribe survey. This is being shared with our Product Management team so that it can be reviewed for possible updates in a future release.

Replied May 2018

Jason

Research, 51-200 employees

Used daily for more than 2 years

Review Source: Capterra
This review was submitted organically. No incentive was offered

OVERALL RATING:

5

EASE OF USE

5

VALUE FOR MONEY

5

CUSTOMER SUPPORT

5

FUNCTIONALITY

5

Reviewed January 2024

I Contact Customers for 24/7 with iContact

Email marketing optimization has been at breeze with iContact.

PROS

I like that it is easy to create and personalize marketing emails with iContact.

CONS

iContact has a robust backend integration capability but it lack website builder tools.