Overall, I'm pretty happy with the product. Since we had just launched the product in the market, we were not expecting too much from the analytics perspective. We were just looking for basic cohorts, funnels and customer-wise events data across different channels. All these can be solved via Mixpanel and the price point is definitely attractive. We also applied via startup program which saved us 1 yr fees as well.

I always liked the simplicity of Mixpanel and the level of support & document available to make the entire integration fast & smooth. The feature of Funnels is very good and it definitely gives the ability to understand a lot of data points.

Customer segmentation and the ability to slice & dice the cohorts data is something that can be improved for sure.

It was a great product we use it on daily bases to track the user activity on our site and based on the research we plan our future goals.

1. It is highly useful for those products which are based on customer service over web like hotel bookings, resume creation, etc. 2. You can easily create your own events for evey page or action and track user experience on mixpanel that where are they mostly using and viewing on their site which helps in decision making to upgrade their products. 3. You can easily access the mixpanel data form anywhere just login to mixpanel site and you can see the realtime data. 4. It is also easy to implement on the source code of products . We just need to include one script and we are able to add events where ever we like to define.

Sometimes we face issue in profiling of the users.

I am impressed by the accuracy of this market analytics solution. Mixpanel has been so reliable.

I do not dislike Mixpanel. Mixpanel has brilliant features.

- Web analytics - Mobile Analytics - Marketing Attribution

The best part about this app is that I able to track a mobile and web user of my application under the same umbrella.

The user interface is not the best for non-analytics or non-technical users but it is better over time with the new updates.

Satisfactory! Mixapanel has helped me improve my product faster with more in-depth analysis and reporting. Tracking sign-ups from the server-side for example enabled me to get more accurate hypersensitive information without the Ad-block interruptions. Mixpanel is as key for my business as it is right now. It gives me a birds-eye view of everything I need to know about customer interactions.

The dashboard reporting is amazing! It is really easy to read and interpret even for a non-technical solo founder. With this, you can easily identify how your users are interacting with the product and how to streamline the processes. These easy-to-use reports make it easier to you to make adjustments to increase retention, engage more, and get better numbers

Setting it up is not easy in comparison to Google Analytics! Setting up server-side or client-side, or a hybrid of both needs a level of expertise to fully leverage the benefits of the platform. You will have to watch a couple of intense YouTube Videos and go through the support articles to set up the events to get it up and running smoothly. You'll probably make a few mistakes and correct them. As a non-technical founder, it was quite frustrating setting up at the beginning but worth it eventually.

Overall, I have been very happy with my experience using Mixpanel. The ease of setup and powerful analytics have been invaluable to me in understanding my user base and making better decisions.

Mixpanel is an incredibly powerful and user-friendly tool for tracking and analyzing user behavior. Its intuitive interface makes it easy to set up and use. Its powerful analytics provide deep insights into user behavior and allow users to make better decisions.

Mixpanel can be expensive for some users, and its features may be too complex for some. Additionally, its customer service could use improvement.

1. Understanding the Drop-off & Conversion across different funnels in the product. 2. Measuring the product usage analytics across different plans to know the customers better. 3. To seek feature adoption by the users via usage analytics. 4. Creating a cross-functional dashboard to consolidate and present the crucial metrics, keeping stakeholders informed hassle-free.

Seemless event and funnel segmentation analysis with a lot of crunching functionalities. Readily downloadable in CSV o PNG format. Integrating tracking code is hassle-free as well, given the exhaustive documentation & video tutorials available. Overall a pleasant experience!

No auto-save feature in the Dashboard. You need to click on save every single time you add a report to a dashboard. Pop-up is damn annoying. It also has some sync issues where some of the events don't show up and need a hard refresh before it starts showing up again. No option to create a team/squad to collaborate on a specific dashboard. Doesn't have an extensive integrations bucket.

Overall it has been kind of a love and hate relationship. Again when the integration was done correctly I loved the tool but everytime I want to create a new event , I need the tech support.

The reports and the dashboards are amazing. I can run analysis on basically everything, all the events that are happening outside and inside my software.

It takes long time to integrate it and It's difficult to do it right. It's maybe more suitable for enterprise customers.

Overall, I really love MixPanel.

The ease of creating reports. In-depth analytics for product usage.

Limitations on creating custom reports. I wanted to export all data from MixPanel to an Excel sheet. But since there are limitations on creating custom reports, the Excel sheet cannot fit all data into one sheet.

Overall positive experience

Data visualisation is very intuitive and it's easy to build reports for various tasks. Can go very granular with the data or keep it higher level and there are a range of visual options for each report

It would be useful to be able to rename some of the fields in the reports

Our team's productivity has increased as a result of using Mixpanel, which has reduced the amount of time it takes to interpret massive amounts of data and better understand customer interactions.

Mixpanel As long as you can track the data accurately from reputable sources, you'll be able to see how and how much people trust your ad, all without having to learn too much about it or rely on any prior expertise. You can get from raw data to actionable insights in a matter of minutes with this tool, thanks to its quick search feature and all the options it offers. Mixpanel provides many options for sorting results based on various classifications, such as your product type, target groups, and behavioral patterns. Customers may see all of this on personalized panels, along with reports that are easy to interpret. Every tiny change can be shared with my coworkers, which extends the possibility for finding solutions and leveraging that information to establish precise timeframes.

The platform's master requires lengthy training before he or she can use it to its full potential. There are instances when there are errors in the data that have been gathered, or when you do not receive what you are looking for, and this may be due to the fact that the data has not been set up correctly by the user, which can be quite distracting.

Overall MixPanel is an amazing addition to the analytics stack which helps product and marketing teams in optimising user journeys and onboarding flows.

MixPanel offers incredibly detailed and insightful view into customer journey on web as well as app.It helps us understand user touch points and behavioural journey on the app which further helps the product team to make a better product.We can analyse different events and user properties which further helps in campaign optimisation.

MixPanel has a very tough onboarding and feature adoption, too many user properties and filters further extend the learning curve.

Mixpanel will be ideal for you if you need a simple, yet powerful tool for your SaaS product. One of their features that I've found most useful (and I haven't really seen it in the competitors' apps) is Signal. Once you apply it to your events, it shows you which ones you should encourage your users to do, and predict behavioral trends within your product. A must-have for a modern product marketer!

I wish it would be easier to implement your own data to the user profiles and events there. You also can't collaborate within teams.

We build a SaaS product and need some way of tracking and analyzing user behavior. Everyone talks about and recommends mixpanel, so we're trying to figure it out.

The new UI is really nice (visually), I love how graphs look like Mobile app is super snappy Integration is easy Automatic insights are actually useful

Building useful graphs can be challenging and sometimes counter-intuitive. Of course, I could watch all their education videos, but I simply don't have enough time. I think there's a lot that can be done in the "getting started quickly" category. Also, I somehow can not pin a flow-diagram to the dashboard or even save it

Mixpanel is great product analytics tool, until you have some issues around their data collection and processing changes.

Mixpanel is a great product for creating cohorts, funnels, and deep-dive analysis without dealing with a database.

It's pretty expensive, a bit hard-to use for non-technical people, and finally, the changes they are making in the data collection and generation model can lead to corruptions in your data. It was also pretty frustrating when they turned off messaging features (Email, SMS) in a couple of months.

Overall this product was easy to integrate and use, but ultimately did not provide the level of detail needed to run a successful data-driven business.

This product provides easy-to-integrate code and some very basic metrics for your digital products. It is easy to use for beginners in data & analytics.

There are many better visualizations and analytics metrics that could exist, but do not for the sake of simplicity. If you want to be more advanced in your ability to measure your data, look at other analytics platforms.

A great user research tool for generating highly-targeted audiences and identifying user activity on-site. If properly set up on a high traffic site, it can separate valuable traffic from noise in less than 30 days.

Events get registered a bit late or not at all. This issue might be fixed now.

I really liked to use it and wish that it becomes more affordable at scale

- Quite easy to integrate Mixpanel event tracking in existing codebase - Granular control is provided about when we want to start tracking a user's events and when do we want to destroy it

- For small number of users, the solution is quite affordable but even for a small SAAS, the costs scale up so quickly depending upon the number of customers that inevitably you are forced to either cough up the money or change to another tracking service which would then take months of efforts.

The experience has been great. Although, I requested a refund once and it took a while.

Mixpanel is best user tracking tool I have experienced. With Mixpanel, you can tell the last location a user used your product from, last action, last login - You can track so many things with it.

Mixpanel is very expensive from my experience but then I guess it is so because it is a very good software.

I used to always use google analytics but have become a huge fan of Mixpanel. It's super easy to set up and to integrate into your workflow. It's easy to set up segmentations and flows so you can see how people move through your site or product. This has been hugely helpful in our ability to optimize conversion.

I'm curious how they can improve the collaboration abilities with teammates and allow for more streamlined experiments.

It enables to track every customer on your platform and target them as you want. You can also have some insights and run campaign with a very precise and effective targeting.

Quite heavy to understand, not always very simple. Too much fonctionnality and no real segmentation.

After implementing Mixpanel we could, first of all, understand more easily the data collected by analytics, user flows, and funnel graphs. After that, we could understand our gaps (where users were getting lost, where they were dropping off, etc.) and use that information to make improvements to our own product.

It is very easy to visualize and read on the screen the data exhibit. And it has a great set of filters and options to display and configure your own insights and reports.

I can't see anything against it. it is the most complete tool for this function on the market right now.

The ability to track all the different users on our system and truly analyze their journey within our product. As a Support Rep, I use mixpanel primarily to track users, see if they're able to function properly within our mobile app, so mixpanel is fantastic in this function and am sure provides much more to our team.

The User interface within Mixpanel can be a lot for first time users. Even using the product for a couple of months now and I'm still not fully aware of how well to use it. I wish I had more time to figure out the different functions and learn the system more but that would be it's only drawback, that it's not for beginners.

I liked the feature that you can track the duration of the interaction. For example you can track how long does the user watches the Tutorial video as we did in our app. Though I noticed sometimes it returns wrong value, so for now I would stick to own duration calculations but still send to Mixpanel to track it. The integration is pretty simple, dashboard is nice.

Duration tracking is a bit wrong sometimes on iOS. The panel sometimes has delays but I guess it's normal.

I liked that it was very intuitive to use. For example creating dashboards, product analysis (both web and mobile) and making funnels is very easy.

There has always been an issue where we have trouble attributing events to client IDs when we bring the Mixpanel data outside of Mixpanel (for example our data warehouse). We end up having events that are missing or that are not attributed back to our clients.