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Beacon is truly cross-platform, detecting invalid clicks across all major paid search and paid social channels (including Google Search Ads, Bing, Facebook, Instagram, Twitter, Snapchat, and more) as well as programmatic/display advertising.

HOW BEACON WORKS: 

Detect bots
Ad-verification and click fraud prevention platforms typically rely on a limited number of indicators and potentially out-of-date “blacklist” IP lists, when analyzing for user authenticity. Beacon uses Digital Journey Tracking to collate all visitor actions and uses this data for individual visitor behavioral and network analysis, as well as looking at dozens of parameters to perform advanced OS/device fingerprinting.

Block bots
Beacon click fraud protection ensures that when a bot is detected, the device fingerprint is added to our unique bot protection database. This database is used to block bot impressions (for CPM) and clicks (for CPC) on your paid campaigns. Beacon uses this to build regularly updated, custom-blended bot exclusion lists specifically for you, to give you the maximum reduction in click fraud over time.

Bots come and go over time to help them evade detection, so we only consider a bot fingerprint valid for a limited time to prevent us from over-blocking.

Reach more people
Client data shows that up to 40-50% of your search and social clicks are invalid clicks by bots. With Beacon click fraud protection, bots are prevented from seeing and clicking on your ads, giving you significantly more human clicks for the same ad spend.

Waste less budget
Beacon’s click fraud protection significantly reduces bot clicks on your campaigns, increasing clicks from people and reducing wasted ad spend.

Data you can trust
At Beacon we’ve been champions of transparent marketing data since our foundation. With click fraud detection and mitigation across search and social, Beacon feeds other parts of the Martech stack with better quality data, to enable improved analytics, decision-making and results.


HOW DO ORGANISATIONS ENGAGE WITH BEACON?
Organizations can get started with Beacon in just 3 steps...

STEP 1: Diagnose
Request a free click fraud diagnostic. Our click fraud diagnosis reports tell you just how much ad fraud is damaging your campaigns. Get your results in minutes.

STEP 2: Evaluate
Begin your 30-day evaluation. Just add a javascript snippet to your website and connect your accounts, then Beacon will measure your campaign click fraud and budget wastage to establish a baseline. Once established, we activate bot blocking to demonstrate the shocking amount of click fraud associated in your campaigns.

STEP 3: Improve
Measure & improve your campaign results. You will be able to monitor progress in the Beacon app during and at the end of the 30-day evaluation period, we will run through the results with you and agree your next steps.


AWARD-WINNING
Beacon was recognized by Tech Nation as the best Cyber Security company in the Rising Stars 2021 awards. We are taking the lead in empowering brands and marketing agencies to take control of their digital marketing data.


LongDescription

Bot Detection

Bot Mitigation

Multi-Campaign

Performance Metrics

Click Tracking

Visual Analytics

Activity Dashboard

Reporting & Statistics

Dashboard

Price varies with amount of ad spend. 
Brand & Agency deals available.


Email/Help Desk

Knowledge Base

Chat

2-10

11-50

51-200

201-500

501-1000

1000+

Beacon

Live Online

Webinars

Documentation

Beacon Alternatives

Top 4 Alternatives

ClickGUARD

ClickGUARD

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Opticks

Kochava

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