--- title: "Zapier Reviews, Pros and Cons - 2026 Software Advice" description: "Reviews of Zapier. Learn how real users rate this software's ease-of-use, functionality, overall quality and customer support. Talk to our advisors to see if Zapier is a good fit for you!" source_url: "https://www.softwareadvice.com/cloud-management/zapier-profile/reviews/" page_type: "reviews" language: "en" --- 1 million+ businesses helped. Get advice Get Free Advice [Home](https://www.softwareadvice.com/) / [Integration Software](https://www.softwareadvice.com/bi/data-integration-tools-comparison/) / [Zapier](https://www.softwareadvice.com/cloud-management/zapier-profile/) / Zapier Reviews Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. [Overview](https://www.softwareadvice.com/cloud-management/zapier-profile/) Reviews [Alternatives](https://www.softwareadvice.com/cloud-management/zapier-profile/alternatives/) # Zapier User Reviews ## Reviews summary - Overall rating: 4.7/5 - Total reviews: 3,077 ### Secondary ratings - Ease of use: 4.3/5 - Customer support: 4.3/5 - Value for money: 4.3/5 - Functionality: 4.6/5 ### Rating distribution - 5 stars: 2,210 reviews (72%) - 4 stars: 739 reviews (24%) - 3 stars: 98 reviews (3%) - 2 stars: 17 reviews (1%) - 1 star: 13 reviews (0%) ### Most mentioned pros - The breadth of integrations is unmatched — I've used it to wire HubSpot to Salesforce, push form submissions into Attio, sync ad lead forms (Meta, LinkedIn, Google) into our CRM in near real-time, and trigger Slack alerts on high-intent activity. - I use Zapier for two pretty different things, keeping my personal deal monitor groups running and handling automation for my dealership, and it’s held up well for both. - Overall, Zapier is a really great platform and has helped us bring most of our ideas to life. If you want a no-hassle drag and drop interface, and have some technical knowledge or know how to map out conditional logic (if this, then that), then this is the platform for you. If you have really complex logic and do not want to have to code and test python and create sub-automations, then look for something like n8n. ### Most mentioned cons - On the downside, pricing does ramp up as you add more Zaps and volume, and you have to watch task counts if you’re connecting multiple apps across a growing portfolio. - Error handling could also be more proactive; you often only notice a broken Zap when downstream data goes missing, rather than getting an immediate alert. - Their subscription downgrading process is deceptive, giving the impression that your account has been downgraded when the change hasn't actually gone through. ## Zapier customer reviews Showing reviews 1-25 of 3,077 (page 1). ### Extremely powerful integration tool now with AI - Overall rating: 5/5 - Reviewer: Riccardo B. - Verified reviewer: Yes - Industry: Machinery - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Best automation software out there, now with powerful AI integration. There is wide range of third-parties integration too. #### Cons Free plan is not complete. If you want to use it for business purposes you should upgrade to paid plans. #### Reasons for choosing Zapier More integrations and better software management --- ### Automation glue that quietly connects our property management tools - Overall rating: 5/5 - Reviewer: Kartikeya G. - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used weekly for less than 12 months - Reviewed: April 2026 - Review source details: This review was submitted organically. No incentive was offered Overall, Zapier has become a quiet but important part of how we run Minikaal—handling the repetitive connective work between our property, accounting, and collaboration tools so the team can focus on higher‑value tasks. I’d recommend it to other small property management and service businesses that juggle several cloud apps and want automation without hiring a developer or maintaining custom scripts. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 3/5 - Customer support: 3/5 - Functionality: 4/5 #### Pros The biggest pros are the huge integration library, the no‑code editor, and the reliability for simple workflows. It’s straightforward to build basic Zaps off common triggers (new email, new row, new form entry, etc.), and we appreciate being able to start from prebuilt templates and then adjust them for our property management use cases. For a lean team, that means we can “hire automation” instead of hiring another admin just to move information between systems. #### Cons On the downside, pricing does ramp up as you add more Zaps and volume, and you have to watch task counts if you’re connecting multiple apps across a growing portfolio. More advanced workflows can also get complex to debug—especially when there are conditional steps or multiple branches—and support/documentation sometimes require a bit of digging when something breaks #### Reasons for choosing Zapier Zapier offered the best mix of integrations, maturity, and ease of use for a small property management team, so I could automate real workflows without a big IT project. --- ### Zapier is the technology of the future - Overall rating: 5/5 - Reviewer: Melissa N. - Verified reviewer: Yes - Industry: Apparel & Fashion - Company size: 2-10 employees - Product usage: Used daily for less than 6 months - Reviewed: June 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. I feel so technologically advanced when I use software like zapier to automate processes that I used to do my hand. It make me feel like I’m living in the future #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I love that I can integrate so many different software‘s and automate so many different processes in my day to day #### Cons Sometimes setting up the automated processes can be time-consuming or difficult, but in the end, it makes my life easier --- ### We lost money because of zapier - Overall rating: 1/5 - Reviewer: Francois K. - Verified reviewer: Yes - Industry: Real Estate - Company size: 51-200 employees - Product usage: Used daily for more than 2 years - Reviewed: October 2025 - Review source details: This review was submitted organically. No incentive was offered We lost revenues because of the 2025-10-20 incident. Zapier was unavailable during all the day and doesn’t want to refund. We are clients since 2020 and this is not acceptable. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 1/5 - Customer support: 1/5 - Functionality: 1/5 #### Cons I don't like the support and i can't reply to this question. I'm Writing a bad review about my recent experience. #### Reasons for choosing Zapier we were beginners in 2020 regarding automations. #### Reasons for switching to Zapier zapier is very expensive and the support doesn't care about customer loyalty. --- ### Save time + automate your manual processes with Zapier! - Overall rating: 5/5 - Reviewer: Ali B. - Verified reviewer: Yes - Industry: Marketing and Advertising - Company size: Self-Employed - Product usage: Used monthly for more than 2 years - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered We set up Zapier often for clients to trigger marketing or project management operations. Our clients love how easy it is to connect softwares and it saves them manual entry time! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Zapier makes it easy to create custom automations that solve complex problems cost effectively! Their AI helps cut time building automations by 75%! I also appreciate that their AI helps troubleshoot zaps! My favorite feature is that you can actually explore your Zap runs and Zapier will show you successful runs or why a Zap failed. This has made troubleshooting so easy for clients! #### Cons I have had issues with software API blocking Zap's effectiveness. AI did help me create a work around to still create the automation we needed. #### Reasons for switching to Zapier Automations available in the actual software were not as complex as what Zapier can provide --- ### The digital nervous system - Overall rating: 5/5 - Reviewer: Brad K. - Verified reviewer: Yes - Industry: Information Services - Company size: 11-50 employees - Product usage: Used weekly for more than 2 years - Reviewed: August 2026 - Review source details: This review was submitted organically. No incentive was offered An absolute must-have software for any entrepreneur in the information services sector. Zapier allows me to run Gigawatt.ai with enterprise-level agility without hiring a dedicated integration engineering team. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The breadth of their integration catalog is unmatched. You don't need to write a single line of code to build multi-step workflows, allowing us to test and launch new operational processes in record time. #### Cons Subscription costs can escalate rapidly once your automated task volume increases. handling errors on highly complex workflows requires a learning curve to prevent data drops along the way. --- ### My favorite tool for automating repetitive tasks - Overall rating: 5/5 - Reviewer: Lilyana M. - Verified reviewer: Yes - Industry: Human Resources - Company size: 201-500 employees - Product usage: Used weekly for more than 2 years - Reviewed: September 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros excellent automation possibilities, connects many applications together, saves me time on repetitive administrative work, easy creation of automated workflows, useful for transferring information between different tools, helps reduce manual data entry. #### Cons some advanced automations can be difficult to configure, pricing can become expensive as usage increases, troubleshooting an automation sometimes requires patience, and a poorly configured workflow can create unexpected results. --- ### Simple, app collaboration - Overall rating: 4/5 - Reviewer: joey A. - Verified reviewer: Yes - Industry: Retail - Company size: Self-Employed - Product usage: Used weekly for less than 2 years - Reviewed: September 2026 - Review source details: This review was submitted organically. No incentive was offered zapier is useful for connecting business tools and automating routine tasks without building a custom integration. It offers a flexible way to move information between apps, although getting a workflow right can take some testing. #### Ratings breakdown - Ease of use: 3/5 - Value for money: 4/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros A broad selection of app connections and the ability to build useful automations without extensive technical knowledge. #### Cons Costs can grow as usage increases. More complex workflows take time to troubleshoot, and available actions vary by app. --- ### Zapier review - Overall rating: 5/5 - Reviewer: cortney k. - Verified reviewer: Yes - Industry: Arts and Crafts - Company size: 51-200 employees - Product usage: Used weekly for less than 12 months - Reviewed: August 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We love using zapier for workplace automations and it was super easy to set up and get automated with our workflows! #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros zapier has been so helpful for workplace automations. we use it super often within our business and it’s great. #### Cons It’s a little bit harder if you aren’t tech savvy but the customer service is super wonderful and helpful. --- ### Easy to use but runs into many errors - Overall rating: 4/5 - Reviewer: Marie H. - Verified reviewer: Yes - Industry: Online Media - Company size: Self-Employed - Product usage: Used daily for less than 6 months - Reviewed: August 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros It was overall quick to set up and there are lots of help tutorials available online to help when you get stuck with setup. #### Cons My integrations have errors almost daily. I will get so many notifications that a zap had an error (and I run a very small business). --- ### Makes automation of our tasks easier. - Overall rating: 5/5 - Reviewer: Eric P. - Verified reviewer: Yes - Industry: Leisure, Travel & Tourism - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered We're a small business and routine tasks are important, but we don't need any IT overheads to use Zapier. There are some occasional issues with workflows, but nothing that can't be overcome. It is a practical tool to help streamline the process of handling bookings, internal communication and client follow ups. Customer support is responsive but there are more technical guides to setups on the actual ERP. #### Ratings breakdown - Ease of use: 5/5 - Functionality: 4/5 #### Pros We've had a lot of success using Zapier with our booking system to integrate it with other tools, like Slack and Google Sheets. No coding skills are needed to set up workflows, saving time. It’s especially helpful for handling repetitive tasks like updating client records or tracking inquiries. The number of pre-built integrations is vast, and it's actually quite smooth for smaller teams (like ours) with multiple things going on. #### Cons At times, a workflow fails without any error messages, making it more difficult to troubleshoot. For some integrations some things I need to just find a way around. If you require higher tier plans for more Zaps and higher level apps, pricing can get costly. More documentation to address advanced data management issues would be desirable. --- ### I am glad this works go good - Overall rating: 5/5 - Reviewer: Keith S. - Verified reviewer: Yes - Industry: Computer Software - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: March 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Prior to finding this software my sales tools were not communicating with each other and I had to do everything by hand. It brings my toggl timekeeping info into my cms so I don’t have to keep track of all these different dates. This is better than that other application I spent 5 hours on before I got frustrated and left it for this. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros I’m happy the support team people are pretty good about answering emails quickly as I thought I would be stuck here till tomorrow. They have many drop down options for most things so they’re easy to use no matter how much of a non-computer person you are. I am shocked I did not have to write one line of code to get the google contacts synced. They list alot of applications. #### Cons I feel it’s way to expensive unless you’re using it for every possible thing in your life. Sometimes the french translation will not make any sense and it will be difficult to figure out where the correct button is to press. I am totally annoyed. I also hate it that some of the features such as the time delay feature do not automatically come with the software. --- ### Save your time with Zapier - Overall rating: 5/5 - Reviewer: Spencer H. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: Self-Employed - Product usage: Used daily for more than 2 years - Reviewed: June 2026 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 4/5 - Functionality: 4/5 #### Pros Zapier has made it simple to automate tasks between software that normally don’t talk to each other. It’s been a huge help when using standard tools instead of developing custom solutions and at all before MCP. #### Cons You will need to pay if you want to run multi-step zaps or do anything meaningful with Zapier. Sometimes Zaps crash, but we are already notified sooner. --- ### Great automation tool for productivity - Overall rating: 5/5 - Reviewer: Michael S. - Verified reviewer: Yes - Industry: Electrical/ Electronic Manufacturing - Company size: 501-1000 employees - Product usage: Used weekly for less than 6 months - Reviewed: March 2026 - Review source details: This review was submitted organically. No incentive was offered My overall experience with Zapier has been excellent. It helps connect multiple apps and automate repetitive tasks without coding. It is a great tool for businesses and individuals who want to increase productivity and manage workflows more efficiently. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Zapier makes it easy to automate tasks between different apps. The interface is simple and it supports many integrations, which helps save a lot of time and improves workflow. #### Cons Some advanced features require a paid plan, and beginners may need a little time to understand how complex automations work. --- ### My review of Zapier - Overall rating: 5/5 - Reviewer: Heather H. - Verified reviewer: Yes - Industry: Investment Management - Company size: 11-50 employees - Product usage: Used daily for more than 2 years - Reviewed: July 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros To optimize my days, I am constantly looking to automate repetitive tasks. This allows me to run my business in the background without hiring an army of assistants. #### Cons If a workflow involves multiple steps and runs thousands of times a month, the monthly bill gets very heavy. --- ### Great tool to save time and automate processes - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Banking - Company size: 51-200 employees - Product usage: Used weekly for less than 2 years - Reviewed: October 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Zapier allowed my company to streamline internal processes and manage org workflows much seamlessly and faster. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros Zapier is a great platform to automate and sync processes, saving a lot of time and reducing the risk of manual errors, while keeping a simple and interactive UX. It also has a community that helped me debug issues when I encountered them, as well as the client support team that has always remained attentive to solving my inquiries. #### Cons It would be great to keep on making conditionals for paths smarter, since otherwise it forces me to create a path for each future date of events, instead of asking it to run a different path each first Thursday of the month (for example) --- ### Zapier: The invisible connector - Overall rating: 5/5 - Reviewer: Brad D. - Verified reviewer: Yes - Industry: Industrial Automation - Company size: 201-500 employees - Product usage: Used weekly for less than 2 years - Reviewed: July 2026 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Making our various industrial software programs communicate without native integrations is a daily challenge. Zapier performs this miracle without requiring complex lines of code. I configured simple yet vital automations (Zaps). #### Cons The pricing model based on the volume of executed tasks becomes extremely expensive for continuous industrial usage. If a sensor sends data in a continuous loop, the monthly plan can be consumed in just a few days --- ### A reliable integration hub - Overall rating: 5/5 - Reviewer: Isabelle M. - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: 51-200 employees - Product usage: Used daily for less than 2 years - Reviewed: October 2025 - Review source details: This review was submitted organically. No incentive was offered #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros Zapier has been an excellent integration tool for connecting Fathom, Autotask, and Mailchimp. Setting up Zaps is incredibly straightforward, especially with the help of Copilot, and the testing features are intuitive and user-friendly. Overall, we're very pleased with the tool's simplicity and ease of use. #### Cons While having even more native integrations would make Zapier even better, the ability to connect directly to APIs ensures that most workflows can still be achieved effectively --- ### Significantly increased our team's efficiency - Overall rating: 5/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 2-10 employees - Product usage: Used monthly for more than 2 years - Reviewed: December 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. We're extremely happy with the tool. It has removed a lot of manual work for our team and we continue to build more workflows as we scale. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Functionality: 5/5 #### Pros Incredibly powerful third-party tool to automate workflows. My team had found all sorts of use cases for it, and they're making us much more efficient in our day-to-day operations! #### Cons Workflows can sometimes be a little tricky to set up, but once they're up and running we very rarely run into issues or errors. --- ### Zappier! A great workflow integration! - Overall rating: 5/5 - Reviewer: Sarah M. - Verified reviewer: Yes - Industry: Consumer Services - Company size: 2-10 employees - Product usage: Used weekly for less than 2 years - Reviewed: August 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. My overall experience is a 10/10, this was recommended to me by a friend for my start-up business. It’s always doing what it needs to. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 3/5 #### Pros I like that the integration is seamless! Zappier allowed me to create workflows that eliminated the need to be on multiple applications at once. #### Cons The interface is a little difficult to get used to if you don’t understand how to create workflows or triggers. --- ### Great product with a ton of features. - Overall rating: 5/5 - Reviewer: Aaron D. - Verified reviewer: Yes - Industry: Non-Profit Organization Management - Company size: 11-50 employees - Product usage: Used monthly for more than 2 years - Reviewed: November 2025 - Review source details: This review was submitted organically. No incentive was offered Overall Zapier will save you time and money with how many features it has, it helps keep small to medium companies stay up to date on modern advancements in technology. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The price to value is incredible, you are able to find pre-made automations for the systems you already use. You save time in day to day activities with little time to invest in automating and money invested. #### Cons Sometimes finding how to create an automation can be difficult and there can be a bit of a learning curve depending on what you are trying to automate. --- ### Zapier Integration - Overall rating: 4/5 - Reviewer: Steve P. - Verified reviewer: Yes - Industry: Commercial Real Estate - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: August 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Very positive and seems to be a nice company. The product works and that is good enough for me. Would recommend #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 3/5 - Functionality: 5/5 #### Pros Very good value for money and a massive range of integrations. Very easy to use and an invalubale tool #### Cons Not a lot really. Support is not great but not really needed as the system is so easy to use.. Havent used that much to complain! --- ### Zapier: an automation must-have for technical and non-technical users - Overall rating: 4/5 - Reviewer: Verified Reviewer - Verified reviewer: Yes - Industry: Information Technology and Services - Company size: Self-Employed - Product usage: Used monthly for less than 12 months - Reviewed: August 2025 - Review source details: This review was submitted organically. No incentive was offered I think Zapier is a great product. I have been using it for close to a year, and so far I have had no complaints. I like the fact that I can integrate it with apps like Notion and Discord without having to get subscriptions for both apps. The email tips are great, and the available functionalities on the free tier are also impressive. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 5/5 #### Pros I like the simplicity that Zapier offers. The UI is pretty intuitive, and a non-technical person will have no issues understanding it. So far, I have had no technical complaints or issues while using it. I particularly like the fact that it feels like a free-to-use model, as you get pretty much the same value for the free tier as you would for a paid one (more freedom). The security and data management systems are also second to none. I have a few accounts linked to it and have not had any breaches so far. The support team constantly sends tips to help you use the software better. #### Cons The limit on the number of "zaps" and the absence of a pay-as-you-use model for free users bugs me. For the occasional user, the cost of the subscription packages might be a lot, hence the need for a pay-as-you-use model. --- ### 5-star app! - Overall rating: 5/5 - Reviewer: Robert S. - Verified reviewer: Yes - Industry: Construction - Company size: 11-50 employees - Product usage: Used daily for less than 6 months - Reviewed: April 2025 - Review source details: This reviewer was invited by us to submit an honest review and offered a nominal incentive as a thank you. Customer service is 5 star by far. The willingness of the people working there to help you is what customer service should be. #### Ratings breakdown - Ease of use: 5/5 - Value for money: 5/5 - Customer support: 5/5 - Functionality: 5/5 #### Pros The ease of use and the ability to have all my app integrations redirected to one platform. #### Cons Can be a little challenging with API info and linking, small percentage, but it can happen. --- ### Zapier works well - Overall rating: 5/5 - Reviewer: Emily H. - Verified reviewer: Yes - Industry: Real Estate - Company size: 2-10 employees - Product usage: Used daily for more than 2 years - Reviewed: May 2025 - Review source details: This review was submitted organically. No incentive was offered We use Zapier heavily for outbound email notifications, workflows, and connecting our core technology stack. #### Ratings breakdown - Ease of use: 4/5 - Value for money: 4/5 - Customer support: 4/5 - Functionality: 4/5 #### Pros It's excellent for automating tasks and workflows, there are a lot of supported applications and software. #### Cons It can be SO finicky and stop working sometimes, and troubleshooting issues in the platform is a huge pain. ## More reviews [Next reviews](https://www.softwareadvice.com/cloud-management/zapier-profile/reviews/?page=2) --- Zapier Reviews, Pros and Cons - 2026 Software Advice